Short-term website Airbnb and outbound travel community poor travel to reach a strategic partnership

Source: Internet
Author: User
Keywords Poor tour Airbnb reach
Tags community joint joint marketing market marketing offline offline activities online

Absrtact: May 29 News, today, the world's leading short-term rental website Airbnb and China's largest outbound tourism community, announced a strategic partnership. Strategic cooperation between the two sides will cover online and offline activities, joint marketing promotion, and global characteristics of tourism purposes

May 29 News, the world's leading short-term rental website Airbnb and China's largest outbound tourism community, announced a strategic partnership. The strategic cooperation between the two sides will cover online and offline activities, joint marketing campaigns, and special events for the global tourism destinations.

"For Airbnb, China's outbound travel market is full of energy and business opportunities, so choosing the right partner is critical to our first strategic partnership in the local market," said Ms. Varsha Rao, Airbnb global chief operating officer. Poor tourism not only the rapid growth of users, but also with the Airbnb of the corporate culture and values, which is very important to us. ”

Earlier this year, Airbnb CTO Nathan Blecharczyk, in an interview with Tencent technology, also said that Airbnb's first step into China was to do the outbound travel market, providing domestic outbound travel users with more options for overseas accommodation and enriching their travel experience.

From this point of view, the domestic focus on the outbound travel business of the poor network is Airbnb ideal partner.

"Chinese travellers are maturing and they are eager to go abroad and experience the world," says Mr Cai Jinghui, chief operating officer of poor tourism. In this respect, we are very pleased to be able to work with Airbnb to provide them with more services, the Airbnb of the world's private homes in the near 40 million and growing global users. ”

Previously, poor tour and Airbnb have jointly launched a travel brochure. Next, Airbnb will participate in the poor travel light Year plan, help Chinese university students to experience different country's customs and traditions in the travel, meanwhile, with the help of the impoverished offline salon, Airbnb can spread its innovative "share economy" idea among Chinese users.

Facts +

Airbnb was founded in August 2008 and headquartered in California State San Francisco. Airbnb is a trusted community market where people can publish, discover, and book unique listings from around the world via a website or mobile phone. Whether you want to stay in the apartment for one night, or stay in the castle for one weeks, or stay in the villa for one months, you can enjoy the unique travel experience of Airbnb in more than 35,000 cities in 192 countries around the world at any price.

Poor tour 2004 was established in Europe, the international students dormitory, is the largest outbound travel community, to provide users with the original and practical tourist guide and travel guides, travel agencies and questions and answers Exchange platform, and provide visas, insurance, air tickets, hotel reservations, car rental and so on. Poor tour of the existing Web users nearly 40 million of the mobile end of the number of users reached more than 10 million.

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