Shun Fung Hey shop simply imitate the United States and Japan Popular Express + convenience store mode

Shun Fung Hey shop simply imitate the United States and Japan Popular "Express + convenience store" mode, obviously not suitable for national conditions. Without a clear and clear positioning, at present, the Hey shop is more like a mas monster, and in the traditional convenience stores, electric dealers are not dominant in the competition, if not adjust the strategy in time, perhaps only in the O2O tide, to make spectators "Hey hei" laugh of the counter example.

Express Company transformation to do O2O "Hey Shop", a time no two, but hey shop really so good? Is the positioning clear? What is the meaning of existence? Even though the praise from all walks of life, but I think that the current Hey shop is still in the traditional convenience store and pure electricity between a more awkward position, if it can not solve their own positioning problem, that "hey Shop" really may become "hei heh", such as a flash-like, a smile.

Shun Fung Hey shop to leather convenience store "life"?

Shun Fung Hey shop, the emergence of the general view that the first to be revolution is the brunt of the traditional convenience store retail business. There is no full container of food, into a box of beverages in addition to a few to buy a single touch screen machine, everywhere is for mobile phone scan code under the single "card", food, clothing, digital ... The category will be more and more rich. The traditional offline store displays items just a few stacks of paper in the "Hey Shop". There is no storage pressure, no cashier, tally clerk, but also save the display space, store operation cost is a fraction of the community convenience store. It is taken for granted that traditional convenience stores do not have the slightest advantage.

We may as well change the angle to think about, suppose that hot afternoon, you want to buy a cold drink to summer. Just in front of you, the left one for many years of convenience store, on the right is a new open shun Fung Hey shop. If you choose the left, then you are familiar with the purchase process, not more than 2 minutes you can eat your favorite cold drink. If you choose the right, then the purchase process should be like this, you take out the mobile phone, in the dazzling two-dimensional code to choose a suitable for their own cold drink, quickly under a single, mobile phone payment, and then wait for Shun Fung distribution services. Under such circumstances, does the convenience store really not occupy the advantage? Of course not!

Shun Fung Hey store's zero inventory has become a short board, convenience store wins in the "convenience", to win in the "experience", in particular, that is, the elimination of fast consumer goods, I believe that no one will be willing to pocket a circle to go home and other Express. Here borrow the words of the industry, "don't look at the small volume of convenience stores, sales of standardized goods do not have any technical content, but the current retail industry is the most difficult to operate retail entities." "Just on this point, the traditional retail store is out of the shop."

Shun Fung "to logistics as the basis, reverse attack the electricity quotient"?

The second aspect is that it is difficult to make the life of the electric dealer. Shun Fung, who has always been low-key, Wei, has said a word out of the astonishing words, shun Fung to "logistics as the basis, reverse attack the electricity quotient." This is to explain Wei eyes never put the electricity business, this also explains why Ma Yun came to Hong Kong to visit, Wei avoid.

Analysis points out that the Wei and electric dealers contend with two tricks, one is the main fresh "Shun Fung optimization", one is the main business high-end gift "shun Fung ceremony." These two years facing the "government anti-corruption" situation, "Shun Fung Zun Ceremony" fiasco and return will not be long-winded. "Shun Fung Optimization" business should be relatively good, the wind by virtue of the mature logistics chain, in the delivery speed does occupy a certain advantage, but the speed is fast enough, and can not achieve his fresh cause, can only maintain.

or from the angle of the consumer analysis, one can be through the PC or mobile phone can be completed on a single online shopping, there's no need to run. Realize, as for delivery of the choice, on time delivery on the basis of, is the rhyme Tatsu, Shentong or Shun Fung, the difference between the small is like the left hand and the right hand, Shun Fung does not have much advantage to say.

Agent send and receive express business most "not reliable"

The last one, to say is that Hey Shop agent send and receive express business, but also I think the most unreliable. Data show that Shun Fung in 2011 began to explore the convenience store business model, Shun Fung ambitious announced: will be in the national layout of 5,000 shun Fung convenience stores, but in the first batch of hundreds of convenience stores, Shun Fung convenience store was annihilated, drubbing and return.

This time, 518 simultaneous opening of the Hey Shop, more like in the experience and the original convenience store authorized cooperation and the self-convenience shop after the upgrade and transformation. In the author's opinion, collect, send Express, consumer map is easy, fast, this kind of agent point natural more and better, 518 shops simply bucket, if within a few kilometers still see a hey shop, why should I choose the downwind? The reality is so cruel, there is no shun Fung, there are Shen Tong, there is no shentong and tact, there is no tact there is, more than the name of the Express company cried to help you send.

Shun Fung Hey shop simply imitate the United States and Japan Popular "Express + convenience store" mode, obviously not suitable for national conditions. Without a clear and clear positioning, the current Hey shop is more like a mas monster. To sum up, hey shop in the traditional convenience stores, electric dealers are not in the competition. If you do not adjust the strategy in time, perhaps only in the O2O tide, as spectators "hei heh" laugh of the counter example.

Wen/Zhang-access quickly built