Shun Fung optimization of the electric commercial fresh cold chain distribution war

Absrtact: Just go down the branches of the Lingnan Litchi, after the transport of oxygen cabin shun Fung, through the cold chain distribution to reach the user's hands, from the branches to the tongue not more than 24 hours. This is the current Chinese consumers can taste the shortest time to leave the branch, the closest to the origin

Just "go down" branches of the Lingnan Litchi, after the transport of oxygen cabin shun Fung, through the cold chain distribution to reach the user's hands, from "branches to the tongue" not more than 24 hours. This is the current Chinese consumers can taste the shortest time left the tree, closest to the origin of the taste of the Lingnan Litchi.

With Shun Fong vice President Li up the words, Shun Fung involved in the electric business to do fresh food platform, is actually for their own involvement in the cold chain logistics to prepare. According to Shun Fung Optimization President Tri Xiaoxi revealed that at present, Shun Fung optimized cold chain coverage of the city has reached 11, including Beijing, Tianjin, Jiaxing, Shanghai, Suzhou, Wuxi, Hangzhou, Guangzhou, Shenzhen, Dongguan, Foshan, is expected to expand to more than 30 this year. In addition to Litchi, during the World Cup, Shun Fung optimization also for the fans specially created a beer "whole cold chain" distribution services.

Cold Chain distribution War

China Express Consulting Network consultant Xu that the cold chain home market is the fastest-growing field in the express market, Shun Fung cut into the choice of the market. Relevant statistics show that 20 13, China's food potential cold chain logistics total has reached 3250 500 million yuan. According to a number of analysts predicted that the 2014 cold chain logistics industry will maintain the growth of about 20%.

That is true. Zhao Yi Retail Consulting general manager Liu to South All reporter example, raw vegetables "take goods" time is two hours, otherwise it will lose water, less weight. If Guangzhou in accordance with the standards of 5 vehicles for fresh distribution, a car cost per day conservatively estimated at about 900 yuan. And according to NetEase insiders revealed that netease in Anji Pig, kept for many years, now the last hurdle is "cold chain distribution."

Visible, fresh war is the core of the logistics distribution chain is perfect-shun Fung or to do back to their old line. Shun Fong Vice President Li Dong also frankly, Shun Fung involved in the electric business to do fresh food platform, is actually for their own involvement in the cold chain logistics to prepare.

Shun Fung to choose a big comeback

In the past two years, there have been excellent vegetable network, such as a batch of fresh electricity from the "pioneer" into "martyrs", China Resources million, Lotus Bee, such as Ultra's online shopping business is almost annihilated. Shun Fung's aura but let Shun Fung preferred a beginning to suffer controversy.

However, this situation has not prevented Shun Fung to optimize the layout of "fresh electricity business" pace. South all reporters learned that Shun Fung optimized the original intention is to "do a sales of high-quality safety Food Network Platform", its foreign imports accounted for the number of SK U more than 70%. After six months of operation, Shun Fung optimization found an interesting phenomenon: fresh products accounted for 30% of the sales.

Since 2013, shun Fung optimization on the one hand is high hit, will be at ambient temperature product distribution coverage to the country, to ensure direct supply of raw fresh goods can be distributed to the whole country. On the other hand, speed up the distribution of cold chain logistics, has been opened in Beijing, Tianjin, Jiaxing, Shanghai, Suzhou, Wuxi, Hangzhou, Guangzhou, Shenzhen, Dongguan, Foshan, 11 cities in the whole cold chain distribution services.