Shun Fung's electrical business website Shun Fung optimization again outgoing expansion message

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Tencent Science and Technology Lei Jianping March 26 Report

Shun Fung's website Shun Fung optimization Today again spread the expansion of news, now add Tianjin, Hangzhou, Suzhou, Nanjing, Wuhan, the five room temperature type of goods distribution, this action from February 26 opened on the wide and deep three temperature food distribution in January only. With the opening of the new town, Shun Fung preferred official website synchronized revision, the site will be fresh food to adjust to category navigation first category.

Shun Fung Group vice president, Shun Fung Optimization CEO Li then on the Shun Fung Electric business strategy to make a detailed explanation. Li to Tencent technology, Shun Fung optimization will be a new growth point of Shun Fung Business, Shun Fung will definitely continue to invest, this choice in these 5 cities to open up new business, is mainly shun Fung in these cities relatively strong ability to carry out early pilot.

Li Dong pointed out that shun Fung optimization relying on the expansion of the network resources, shun Fung can reach the region Shun Fung optimization can be opened, however, this is not consistent with the stable style. He also stressed that Shun Fung optimization is only one of the customers in the food industry, Shun Fung optimization in the field of food and electricity business is also for Shun Fung main business logistics, supply chain accumulation of experience and bring traffic to explore.

This is also applicable to the temperature of the requirements of vegetables, fruits, meat, poultry, eggs and other fresh food distribution is "shun Fung optimization" main food, and with the popularization of high-end agricultural products and the delivery model of the cold chain is gradually accepted by the whole society. Food is becoming the following clothing, 3C, the third of the gold category, the future of food distribution may become the main business of Shun Fung Express business.

In fact, domestic electricity dealers have been opening up the new blue Sea of food electric business, at the beginning of this year, I bought a network to open the South China branch, and the opening of the new warehouse, March 21, 1th stores officially announced into the fresh field, and in 4 cities to establish a warehouse, Ali Department, Beijing East Department is also in the policy of positive tilt, early layout of this area, The new recruits Shun Fung obviously do not want to miss the emerging market.

The time of domestic food electric business has come

Since May last year shun Fung to do the beginning of the electrical business, Shun Fung Optimal selection of fresh food field. At present, the preferred 80% of the goods from overseas, 20% is the domestic preferred products. Talk about why involved in the food field, Li Dong said, clothing, home appliances and other fields have been the Red Sea, food hygiene areas, because of the distribution of warehousing, transport equipment, temperature control requirements are relatively high, cold chain transport investment is larger, is still blue sea, shun Fung and just have the distribution logistics advantages.

Li to Tencent Technology said that in the past, the food electric dealers did not do a good job, on the one hand, food products are edible goods, consumers on the Internet to buy food goods lack of confidence, another whole logistics distribution support is missing. And the development of the electric business today, the user's entire consumption habits are changing, especially the young people slowly into the production, the formation of the habit of procurement and trust, food electric business time is ripe, so many electric enterprises have robbed this field.

And a shop, such as electrical and logistics, building warehousing is not the same, Shun Fung optimization of the development of electric business is a large degree of reliance on shun Fung Large network (Shun Fung Fast transport Group) advantages, such as Shun Fung logistics capacity, warehouse capacity, procurement capacity. Shun Fung in the country has 170,000 employees, all over, this for Shun Fung optimization business to provide a great convenience. For example, Shun Fung optimization can use the resources of Shun Fung Large network to purchase the national seasonal products, directly from the manufacturers to purchase packaging transport, by air directly to the consumer table.

"We started selling fruit on the internet last year, the fruits are nine mature from the trees, there is no chemical process in between, such as Litchi, Cherry, are directly with the farm signed agreement, directly from the Farm Express to the user hand."

We also have a lot of imported food, we can in Taiwan and other regions of the local direct negotiations with manufacturers, this order down directly down to the box can be, shun Fung can soon be shipped to the user hands. "Li Dong said.

Shun Fung in the electric business of the test water has almost failed. First, Shun Fung optimization plan to lay out a set of independent Yu Shunfeng Courier logistics system, resulting in a huge cost. Shun Fung then change the preferred president, change strategy. In fact, despite its preference for 8 cities, shun Fung preferably has few residents in other cities except Beijing.

Li Dong said, Shun Fung optimization only to do is to develop food distribution standards, and through the group will be issued to the standard of the various sites. Shun Fung optimization of all stationed in the city where the staff will be training, that is, shun Fung preferred goods should be how to distinguish between traditional goods distribution. "It's hard for electricity dealers to live if my business is to be sent there," he said. ”

Li Dong said, Shun Fung optimization may regularly go to the city for quality control, quality training for the Shun Fung, but will not spend too much energy to see the warehouse, in and out of goods, the preferred business model is to fully rely on the end of the large network resources, the front-end to shorten the supply chain, is direct procurement, or overseas direct procurement, Or make good purchases through strategic partnerships. "It's going to be hard to get where you're going and send people there," he said. ”

It is reported that Shun Fung optimization of the three open services, the order has accounted for the total sales of 40%, which let Li up a deep surprise, sigh that there is a strong demand for front-line cities. The Shun Fung optimized expansion of the second-tier cities, Li prepared to be in the broad experience directly copied to these areas, the local distribution staff also implement Shun Fung optimization of the relevant rules.

It's not impossible to be a fresh sales platform

In fact, in the Shun Fung outgoing to do fresh sales and distribution, the outside world has been singing the sound of decline. Some netizens pointed out that Shun Fung optimization in the upper three cities did not cover to 1/200 of the case, can encounter very realistic and very embarrassing situation, such as whether the user is willing to send a catty of pork to the office, and then watch its broken. NET friends even to do fresh sales platform to compare the idea is a Arabian nights.

Li, however, responded to this claim. Li Dong pointed out that Shun Fung optimization in the distribution process is the whole temperature, even if the goods to the user's office, but also to ensure that the goods delivered to customers must be frozen. The reason is that shun Fung preferred a set of supporting measures to ensure that the goods will not deteriorate or damage, and at a relatively appropriate time to send the goods to the guests.

"There are a lot of people in Weibo and micro-letters who have various feedback on the optimization of Shun Fung, which I think is normal." If there is a problem outside, that is our service has problems, but our service standards and the introduction of the service should not be like this, I do not rule out a case or an example, such as the guest is not located, Shun Fung Courier continuously in the delivery. But I suggest you follow the courier to the farthest place to send a send, experience how Shun Fung along the way how to save goods. ”

According to Tencent Science and technology, at present, Shun Fung optimization in 9 cities to provide room temperature distribution services, but only in Beijing to provide a cold chain distribution services, the reason is that Shun Fung optimization is currently only in Beijing Shunyi area has a mature cold chain warehouse and related equipment. In the future, with the opportunity to mature, shun Fung optimization will be in other cities to provide this service.

At present, Shun Fung Express has been based on the optimal distribution of temperature control experience, in the broad and deep investment supervision cold storage, for Shun Fong and other electric operators to provide temperature distribution services. The future of Shun Fung Group of fresh food delivery business will be extended to other electrical business, Li Dong revealed, in fact, Shun Fung has been for another electric dealer for fresh food delivery.

It is reported that shop number 1th recently announced into the field of fresh products. No. 1th Store Chairman Gege said that to ensure freshness and quality of fresh products, and distribution process how to ensure not to be pressure, not bad, shop 1th still need to do exploration work. Shop No. 1th will start from Shanghai, start from the fruit, and then spread to vegetables and other fresh products.

However, some analysts believe that shun Fung into the market choice and timing is correct, but to hold the market is very difficult. Because the cold chain distribution of technology, talent demand is extremely scarce, investment scale is much larger, if there is no clear strategic objectives, but only in the pilot phase of consideration, success will be very difficult.

In this respect, Li Dong said, Shun Fung do electric business is not one-time, want to quickly get rich again sell, but do a substantial growth point to do. At present, the most concerned about Shun Fung optimization is the infrastructure construction, rapid development is not the goal of this year, lay a good foundation is the goal. Shun Fung now firmly believes that the current choice of the business model is right.

In fact, Li was not the first person in charge of Shun Fung optimization, Shun Fung preferred the first president is Liu, but only 5 months after the encounter was replaced. "Shun Fung for so many years, including airlines and other businesses will not change because of personal changes in the strategy and direction of change, shun Fung never think this is a concern, work or professionals in the dry, strategy or group in the formulation." "Li Dong said.