Sichuan Changhong Shijian: How to realize the transformation of traditional electronic manufacturing industry

December 12, the world's first large-scale conference to explore the industry Internet, 2014 CVW. The industry Internet conference was held in Beijing and was synchronized through the big screen of New York Times Square. The conference was made by the Asia Letter Group, the cloud base and the Chuang-Zhuang economic and Technological Development zone jointly hosted more than 5,000 global it and traditional industry leaders and elites who are concerned about the development of Internet and traditional industries, and explored the evolution of "Internet access to traditional industries", "traditional industry internet" and the technological model and business innovation of industrial Internet.

In the afternoon of manufacturing @ internet forum, Mr. Shijian, director of Sichuan Changhong Electronics Group Co., brought in the keynote speech of "The Alliance of Creators", he talked about how the traditional electronic manufacturing industry has been transformed.

The following is the full text of his speech:

Shijian: Haier has been in our home appliances industry, in management innovation, Enterprise transformation model, we would like to have the opportunity to learn from Haier.

I would like to share today as a traditional electronic manufacturing, how to achieve this transformation some thinking. This thinking is based on three basic points of view. The first point is what we call smart hardware. So in Sutra today, then intelligent hardware, ushered in a wave of development, in this wave, fragmentation, networking, as the basic characteristics of intelligent hardware. This fragmentation, the fragmentation of the user's time, also fragmented the product, also fragmented the business, and also fragmented the large enterprise's organizational structure. So how does the adjustment of organizational structure affect the transformation of traditional industries? That's the big platform, the small team for innovation.

So here, is the possibility of creating a business, a big business and a partner, a possibility that comes from a big platform for traditional manufacturing, a small team of creators, and micro-innovation in this fragmented market, which is not indirect and potentially disruptive.

So in this industrial ecology, we hope, or a global vision, the latest ideas, the lowest cost of manufacturing, and the most valuable market links to achieve cross-regional innovation.

Then, there are three basic thinking, I hope to communicate with you on these two points. The first one can promote the transformation of traditional manufacturing, one is the multi-ring among the people, this is fragmentation. In the past control people in the ring, now, the fragmentation of the ring, is the ring in person. The second person in the family, the third family connected to the world.

First, let's look at the number of people in the ring. Then in the mainframe era, a device for multiple users. Then to the PC the Internet is a device, a user. So to the era of the fragmentation of intelligent hardware and human life by cloud, large data, mobile internet. This is the new era of the rings, because fragmentation is the possibility of cross-border and integration.

Similarly, this year in the talk of the creators is not a new thing, the creators have become household names. Then we say that the fragmentation brings with it the long tail fragments, this long tail fragment, brings the fragmented market, this market is particularly suitable for the creation of a business. This wireless shelf, the Internet has a very strong, called the long tail of the three forces. Of course, in every specific market, this must exist. Now the portal, now the social trend of professional, fragmented, which brings unlimited possibilities for the creators.

This kind of activity, from the extreme early, slowly civilian, individuals can become entrepreneurs. In this process, it is Marx said that the personal ownership of the means of production, has become the quality of the individual all, become the production of personal. Creators to master production tools, entrepreneurship as the goal, there is a laminar small market. How we combine these with us, this is our course. This is a challenge and an opportunity for us. The challenge is that the hardware tends to be free, and we are actually suffering now, and we are making it by selling marginal cost. We need a combination of the creators, will create a vision to build a can.

We see smart hardware and traditional hardware, which is fragmented and networked. The traditional hardware is standardized, large-scale, low-cost. Then these two combinations, is the hope that with the help of the media, can first in the product above, through the software and design, improve the value of the product.

The second in terms of operations, today we talk about the industrial Internet, talk about large data, then through the content, data, service value, improve the value of the operation of the product.

Third, in the value of customers, this fragmented manufacturing, so that enterprises, more close to customers, more close to the market. Create close to the user's manufacturing, service value.

But, after all, a small number of creators, he also faced some dilemma, the first is not a lot of creativity, follow the bandwagon more. The second is that, after all, most of the creators still lack money. The third is due to the lack of experience in manufacturing management and marketing management, resulting in a large number of ticket skipping phenomenon.

So what do we want to do? We hope that, and the creators of cooperation, the creation of the model, can and the transformation of large enterprises, is three elements, create a guest ecology, industrial base, the third to achieve cross-regional cooperation.

So we talk about people in the family, mobile Internet to the challenges of Changhong. The first is the family, as part of the smart hardware, it, the current competition has changed from product competition, into the industrial ecological competition. So in this kind of industrial ecology, how do we establish the mutual connection between this kind of appliance, and the connection of home appliance and person. So we want to create a personal intelligent gateway, to achieve household appliances, intelligent hardware, the perception, synergy. Then in the personal intelligent gateway based on the realization of human and intelligent hardware, people and people effective connection. We define the Changhong smart home is a three-tier architecture. This is done through the base platform, connected to the line and below the line. On this foundation platform, app platform is our application platform, this application platform we hope we and operators to conduct extensive cooperation. Through cooperation with operators to create a service platform, under the service platform, is the development of intelligent hardware space. So a smart hardware is a product plus service of an industrial environment.

So for Changhong, through such an environment, to create a micro-innovation, small team, a large platform for the enterprise transformation direction. So for a creator, especially for the creators of entrepreneurship, with him to create from the creation of customers to entrepreneurship, to create a rich industrial environment. Make the creation and Changhong organic matching.

What are the advantages of big companies? In product realization, market management, product marketing, financing credit. What are the advantages of creating a guest? One is Lei said to do products, monographs, the Ultimate, Word-of-mouth, fast. In addition is close to the user, customer experience fast corresponding, and fan economy. Changhong for this combination, to create three platforms, a flexible intelligent research and development, the second small batch platform, the third Oto intelligent sales platform. Through this to improve our enterprise innovation, and create a combination of customers. The flexibility of this small business and the size of large enterprises in the industrial ecology.

So Changhong, through such a large platform, small team and micro-innovative structure, we hope to be able to combine Changhong and create a customer, then create a development, create, share the industrial ecological environment.

So in this environment, we hope to be able to put the latest ideas, the lowest cost of manufacturing, and the most valuable market link up, then hope that through the development of Changhong in North America, to make a regional cooperative market. So this kind of regional cooperation, we can make some of our cottage and innovation combined. So in fact, in Huaqiang North, early features mobile phone cottage entrepreneurs, now has become a model of innovative enterprises, the cottage is not necessarily bad business, it in the promotion, in the increase of users is useful.

Through this, Silicon Valley's innovative industrial ecology and domestic low-cost, efficient research and development, manufacturing organic combination: Then finally realize the export of entrepreneurship. So here's the second part, about how we can promote this combination.

So the alliance, there are so 6 elements, the first is an open source innovation environment, the second small volume of space, the third platform, the fourth incubator platform, the fifth hardware industry platform. Then these elements and its integration, then we would like to produce a company such as Apple, through the design, marketing to obtain high profits.

Then the first is open source innovation, create a guest movement, in the domestic has not novel, in Beijing, Shanghai, Shenzhen has a relatively good creation of the organization, for us, we hope to create a better relationship between the organization.

The second small batch of manufacturing environment, this changhong in the building, through a small batch of manufacturing environment, so that our research and development more flexible, so that we manufacture to adapt to the production of small quantities. In particular, small batch, but also supply chain management, quality control.

Third, the new industry, in this industry we hope that through the intelligent sales platform, and the public link to help them in user testing, market research, as well as early sales, play a role in promoting.

The fourth hatch, we work with the famous accelerator in North America, through the training mode, the creation of customers, investment to achieve docking.

Five, is the industrial ecology, hardware industry platform, we in the wisdom of the family, product perception, synergy, social. Enable intelligent hardware, gateways, E-commerce to achieve contact. To achieve cross-regional manufacturing, creativity, and market integration.

Through this service ecology construction, we hope that smart hardware is not only one-time sales, but also with Changhong share the benefits of services. So in Changhong to achieve from discrete transactions, to the continuity of the transaction at the same time, with us to create a customer can share the benefits with us. Finally the formation of Changhong and create a new entrepreneurial ecology.

Thank you.

(Responsible editor: Mengyishan)