Signed a memorandum on cooperation in cross-border electronic commerce

20th this month, Shanghai FTA, Shanghai Information Investment Co., Ltd. and the United States Amazon signed a memorandum on Cross-border e-business cooperation. Amazon will rely on the Shanghai FTA to expand Cross-border E-commerce, to the FTA as a portal, the introduction of Amazon's complete global product line, and for the Chinese market to carry out import business. It is reported that the relevant international trade headquarters and warehousing, Logistics Base will also be settled in Shanghai FTA.

Chinese consumers will not only be able to buy things in Amazon in the future, they can also buy things from other Amazon sites and enjoy the same price and enjoy more efficient logistics services, according to Amazon.

Liu Jianchu, Senior advisor to CIC's consultancy industry Research Center, said in an interview with the southern Daily that Amazon's arrival in the Shanghai FTA would exacerbate competition in the Cross-border electricity business sector. The future of its electrical products can be direct mail to China, the existing overseas purchasing pattern will undoubtedly have a great impact.

Amazon will achieve parity function

It is understood that in the future Chinese consumers to the Amazon shopping channel there are two kinds: one is through the U.S. Amazon website for Chinese consumers to enter, where the goods have Chinese language and people's currency price, the other is through the "Cross-border" shopping platform to enter. According to the relevant officials across the border, the current Amazon site in the United States orders, the goods are directly mailed to China, about 7-10 days.

At present, Amazon in China's cross-border electricity business, mainly through the "Cross-border" platform. Since the end of last year's official operation, the current "cross-border" record and online businesses have reached 32, respectively, from South Korea, Australia, the United States, France and Hong Kong and other countries and regions.

Liu Jianchu said that the Amazon settled in the Shanghai FTA, the future products will be direct mail to China, the existing overseas purchasing pattern will undoubtedly have a great impact.

According to the introduction, due to domestic consumer demand for overseas products and price considerations, overseas purchasing in recent years has been rapid development. However, the development of overseas purchasing is confronted with the problem of product authenticity, logistics and transportation, and other illegal issues, which restricts the development of overseas purchasing scale. "And Amazon settled in China, can realize the United States direct mail, its products are protected, while logistics, warehousing and other more perfect, so the impact on overseas purchasing is inevitable."

In this regard, Yi-Chi think-tank analyst Lin Wenbin that the current way of purchasing overseas and a variety of channels, such as micro-letter, micro-bo, forum, bar, etc. to purchase, a short period of time, the impact of the Amazon into China will not be obvious. "However, it will be a great blow to the professional sea-Amoy electric dealers," he said. ”

Lin Wenbin also believes that Amazon has its own advantages in terms of price, if a large amount of travel can be pressed down. At present, Amazon has achieved through technical means to achieve parity function, can do the lowest price. It is reported that Amazon's total network parity system has been used in the United States and Japan.

Increase competition in cross-border electricity business

And now, in the Cross-border electricity business or the so-called Sea Amoy field, the domestic I buy nets, Jingdong, Ali, only goods will wait for a big wave of electricity dealers are speeding up the scramble for this piece of fat.

Prior to the opening of the Beijing-east "overseas Purchase" channel, Ali launched the "Day Cat International" website, Shun Fung on-line "sea shopping Fung Yun", Suning also launched the global purchase, the only product will also be testing the sea Amoy business, they have in cosmetics, home, clothing and other fields into the overseas shopping market.

According to Analysys International recently released "China's cross-border electrical business Industry Research Report" pointed out that the current Government of the export of electricity dealers strong support, as well as safety certification, network facilities, such as the promotion of Cross-border electricity dealers will form a promotional factor, but the payment system and logistics links need to break through gradually. The future Cross-border electricity dealers will present the diversification of sellers, the expansion of the platform trend and the localization of Cross-border transactions.

Liu Jianchu that at present, many domestic companies involved in overseas shopping, mainly through the Distributor or domestic distributor channels, rather than directly from foreign factories or origin procurement. In addition, some of the electrical operators do not support direct mail to the mainland. This can guarantee its fidelity, whether to ensure sufficient quality supply and low price formation constraints, and the receipt time is often not guaranteed.

Amazon's arrival in Shanghai's FTA will be a new opportunity for Amazon to grow in China, and will also exacerbate competition across the industry. "Many of the domestic electricity dealers will not easily let Amazon success of the soup, will speed up the process." "Liu Jianchu said.

Lin Wenbin said that at present, Amazon's goods have two modes of transport, one is placed in foreign orders, directly from overseas direct mail, and another is in the FTA from the building of warehouses, in advance procurement in the FTA, the direct domestic logistics sent. "There is no doubt that both approaches will drive the booming of the logistics industry," he said.

Amazon Insiders:

The issue of tax and product standards has not been determined

Connection

The reporter learned from an Amazon insider, the current three parties are just signed a strategic agreement, and the general attention of the tax policy, specifically has not been decided. Experts said that through the "Cross-border" platform of goods, consumers only need to pay "postal tax" concessions, no longer bear other import-related taxes.

What is the specific "postal tax"? According to the relevant provisions of the General Customs Proclamation of 2010 43rd, individual mailing of imported goods is levied according to personal belongings and is divided into 10%,20%,30%,50%. 10% tax rate items have powdered milk, newspapers and magazines, gold, silver and its products, food, beverages and so on; the 20% tax rate items are textiles and their manufactures, cameras, digital cameras, watches, etc. 30% of the items of the tax rate are golf and ball, high-end watches, 50% tax rates of items have cigarettes, alcohol, cosmetics.

The Amazon insider also disclosed that the specific tax policy needs the U.S. Amazon, Shanghai FTA and Shanghai Information Investment Co., Ltd. tripartite consultation, "Amazon is accelerating the landing."

Consumers are more concerned about what Chinese consumers can buy across the border on Amazon.

Nowadays, there is a common problem in overseas purchasing: China and foreign product quality standards are inconsistent. This would mean that many products may not be able to enter the Amazon China. For example, milk powder, the Chinese market sells a lot of imported milk powder, are adapted to the Chinese standard specialized production. directly to the European and American milk powder in some countries to China sales, will be considered quality unqualified.

Amazon insiders said to reporters that the Amazon has not yet launched a customized product for China. The insider said that Amazon in the mother and child, food, beverages, diapers and other areas are used for direct procurement overseas.

Prior to this, the general administration of Customs has issued a provision, whether individuals to buy abroad, or electrical enterprises to do cross-border electrical business exports, must be subject to customs supervision. Therefore, the relevant experts believe that the Chinese and American product standards are inconsistent, the general administration of Customs will be checks.

Wen/Peng