Sina CEO Cao Chao internal Mail exposure

Recently, according to relevant sources, Sina CEO Cao Chao's internal mail was exposed today, the content of the message is mainly about Sina's latest restructuring and personnel changes.

According to the content of the message, Sina will set up the Portal Technology department, the original product Division video and blog products and technology team into the portal plate, with the relevant portal operations team merged. The original wireless division mobile micro-Bo products and technical team, the original micro-Bo commercial products and technical team and nuanced Bo Division, by the company's vice president Wang Gaofei as the general manager, while Chao's main management of micro-blogging business. The following is a full text report

Honourable colleagues,

2012 is coming to an end, the new fiscal year is about to begin, thank you for your hard work over the past year, and also take this opportunity to share with you the company's 2013 strategic thinking and related business and organizational structure adjustment.

In 2012, we have made a lot of achievements, but there are no small regrets. Both the portal and the microblog, both at the mobile end and the PC side, our users and traffic are growing, while the growth of the mobile end is particularly significant. Microblogging commercialization also has a good start. Looking back 2012 years, the development of mobile Internet is very rapid, and the innovation and iteration of products and models around mobile internet are changing the competition pattern of internet rapidly. The business architecture we have extended from PC to mobile and the organizational structure divided by functional line have been difficult to adapt to the market competition in the mobile era both in strategic layout and in execution efficiency. In this respect, we need to have a strong sense of crisis and make rapid changes.

In the coming 2013, the core of the company strategy will be "move first", at the same time we need to focus on the core business, improve the overall efficiency of the company. "Move for the first" requires the company to embrace movement on the consciousness, to enhance the understanding of the movement in the ability to tilt the resource to move. Focusing on the core business and increasing the overall efficiency of the company requires us to break the network of business and organizational structures that have been formed over the years by terminals and functions. Therefore, the company decided to divide the current main business into a portal and micro-Bo two major sectors. The two plates will also include mobile and PC-side businesses, with their own products, technology and operations, and are tightly integrated with commercialization. Portal Plate by the company COO du overall responsibility, report to me. I personally will spend more energy managing the microblog sector. Through this adjustment, we hope to make our core business positioning and architecture clearer, and in the two business sectors to create a stronger synergy between.

Specifically, the company's business and organizational structure will be adjusted as follows:

Portal section:

1 The establishment of Portal Technology department, responsible for the development of portal products and technical support, by the company's vice President Ji Xu is responsible for. The original wireless division mobile phone Sina Network and the news related to the mobile client products and technology team into the Portal Technology department. Ji Xu report to Du.

2 Original Product Division video and blog products and technical team into the portal plate, with the relevant portal operations team merged, to du report.

3 The company executive Vice President Chen continue to be responsible for the operation of the portal, to du report.

Weibo PLATE:

1 The original wireless division mobile micro-Bo products and technical team, the original micro-Bo commercial products and technical team and nuanced Bo Division, by the company's vice president Wang Gaofei as general manager. Wang Gaofei will be responsible for Weibo user products and corresponding technologies and operations, as well as the commercialization of micro-blogging products and technologies. Wang Gaofei report to me.

2 The original company music division, the original company product division and micro-blog related to the project team together with the Department of the Ministry of nuanced Bo.

3 The establishment of an independent micro-BO open Platform Department, from the original micro-BO open platform and micro-BO business Development team composition. By the company's strategic planning Department vice president Shanda concurrently general manager. The Weibo open platform will be responsible for the strategy and rules of the microblogging open platform, establish vertical cooperation and build a micro-blogging ecosystem. Shanda report to me.

Other：

1 The Company sales department by the new company vice President Zhang Yi Yang is responsible for business operations by the company's vice President Wang Yajuan, marketing department, local stations and car and tourism channels continue to be responsible for the general manager Ge Jingdong. The three men reported to Du.

2 to establish an independent product innovation department, responsible for the incubation of innovative product projects by Peng Shaobin, vice president of the company. Peng Shaobin report to me.

3 The Game Division general Manager Liu Yunli continues to be responsible for games, lottery tickets, reading and other cross-platform, cross-terminal personal value-added services. Liu Yunli report to me.

4 CFO Herman (Yu Zhengjun) continues to be responsible for financial and information Systems, vice president of Human Resources Connie (Kang Yingtao) continues to be responsible for human resources work, and research and Development Center General Manager Fu Qingming continues to be responsible for the unified network and technical support of the whole company. The three men continued to report to me.

The above adjustment takes effect immediately. At present, the company's departments have begun to follow the new framework for the next year's strategic decomposition and business planning. In this process, there may be some fine-tuning of the structure of individual departments. At the same time, the structure of the company's back-end support department will be adjusted accordingly.

This is Sina for the first time in many years according to the needs of the strategic development of the restructuring. Architectural adjustment is not an end, but to enhance the executive power of the company's strategy and the competitive power of the market. Whether it is micro-blogging or mobile internet, Sina is an opportunity is also a challenge. Our challenge comes from the innovation of Internet products technology, from the competition of the market, but also from our own consciousness and ability to innovate and change. Keeping pace with the times is fundamental to any long-term sustainable development for an Internet enterprise. For every employee of Sina, advancing with the times should not only be a slogan, but should be an attitude, a kind of ability. Let us embrace change, with our passion and creativity, in the mobile internet era to achieve Sina's take-off again.

Wish you all a happy New Year!

CEO

Chao