Sina personnel change let Micro Bo operation speed up micro-bo electric Business

Oriental Network February 21 News: According to the news report, yesterday, Sina released the latest earnings, meanwhile, Sina CEO Chao talked about micro bo Test water social power business, Micro Bo to provide a platform to become a whole of the electric business service provider. It is noteworthy that Sina also announced an important personnel adjustment: Chief Operating Officer (COO) Du was promoted to chief operating officer and co-CEO, Xu Liangje was appointed Chief technology Officer (CTO) and co-CEO. This is Sina last year "drastic" adjustment of the Company's personnel and organizational structure after another important change, there is analysis, the new person adjustment may be for micro-blog Capital market operation "subterfuge".

The initial appearance of micro-Bo electric Power Trader

The latest data, up to the end of December 2012, Sina Weibo registered users over 500 million, an increase of 74%, the number of active users to 46.2 million. 2012, Sina Weibo total income of about 66 million U.S. dollars, mainly from advertising (77%) and value-added services (23%), Weibo related spending of 93 million U.S. dollars. Since the fourth quarter of 2012, the revenues of micro-gaming and value-added services such as members have grown rapidly, by 65% in the chain, to $7.2 million. Throughout the 2012, value-added services for micro-blog contributed 23% of the annual income, as a new growth point of micro-blog revenue.

It is noteworthy that Sina Weibo has already launched the payment system "micro-wallet", through with the millet, Mercedes-Benz and other manufacturers of cooperation, "Test water" social e-commerce sales. These two times "test water" all let Sina micro bo tasted "sweetness".

"Weibo is ideal for" social E-commerce, "Sina CEO Charles Chao said yesterday in a financial conference call:" The market expects Weibo not only to bring orders, but also to bring the value of order follow-up, user participation and brand image promotion. " "We want to provide a platform for all of us to be a part of the Electronic business service provider." At present, we have just begun. However, Chao has nothing to do with the rumours that Alibaba had previously invested in Sina Weibo.

Chao stressed that 2013 will continue to improve the microblogging user experience, "move first." Currently, 75% of Sina Weibo's active users use mobile terminals to log on to Weibo, which contributes more than 30% of advertising revenue. There is a big demand for mobile Weibo ads.

Airborne Executive Sina complements

It is noteworthy that Sina set up the first joint President Du and Xu Liangje. In particular, "airborne" Xu Liangje, at home and abroad in the IT community network, almost all of the domestic bosses are his friends. On the rice web, there is a text that describes Xu Liangje: "He has been the first Chinese global vice-president in the history of ebay, and he was hailed as" the pride of the Silicon Valley Chinese "by former U.S. Vice President Al Gore, who declined to be an invitation to Google China's president. ”

Data show that Xu Liangje has served as the first generation of Internet search engine excite core technical director and Chief Scientist, also served as the CTO of NetEase, NetEase listed one of the core team members; During ebay, the Chinese Research and Development Center was built on ebay; Is the only global vice president of the United States headquartered in Cisco.

As far as the resume is concerned, Xu Liangje has the technical background behind it, which is one of the "soft spots" of Sina Weibo. Xu Liangje used to describe technological innovation and subversion: "If an egg breaks from the outside, it becomes a dish on the table, but if it breaks from the inside, it becomes a chick, a life extension." If you wait for someone to subvert you, you will be left behind. ”

Some analysts believe that Xu Liangje in the United States Silicon Valley and Wall Street has a certain "prestige", the promotion of Sina's chief technology officer and co-president, apparently for Sina Weibo brought a "new concept", is expected to allow micro-blog in the capital market pace further accelerated.