Sina Weibo has the "fan headline" feature

A few days ago, Sina Weibo quietly launched a personal self-help promotion function "fan headline" in the Beta, micro-blog users use "fan headline", you can be a single micro-blog in the fan's microblog homepage 1 times. The first batch of the product is only open to the non-certified and fans in the number of users under 1000 micro-blog personal user.

Highlight the importance of personal value is not lost

There are micro-BO users found that starting from that day, in the release of a single micro-bo "Praise" function on the left, through the mouse suspension will appear the word "promotion" (previously "member top" function), the promotion menu contains "top" and "fan headline" two functions.

Sina Micro Bonnet test "fan headline"

Unlike the "top" features available to Weibo members, the use of the "fan headline" feature to promote a single microblog, can be the top of the current fan Weibo home page, 24 hours show 1 times, users can repeat the same content to promote, if multiple friends use this feature, then in the page after the refresh of another friend to promote the content.

Sina Micro Bonnet test "fan headline" first to the number of fans within 1000 users open

During the 24 hours of the promotion period, the user's promotional content can be a one-time top ranking display in the fan's reading list, thus increasing the visibility of the content and promoting the information interaction among the microblog friends. For fans who see "fan headline" information, they will not miss the importance of sharing information about people getting married and having children.

The cornerstone of the social platform lies in the stability of the platform's social relationship and the development of the platform by providing content creation and consumption. People, content and relationship are the necessary conditions for the survival of social platforms. From last year's "Weibo readings" to "fan headlines", Sina Weibo is gradually highlighting its social platform genes and boosting the value of individual users.

The future of social networking sites: a huge potential for personal value added

The "fan headline" is the function of Sina Weibo for the content promotion needs of individual users, in order to prevent the "fan headline" feature may be abused for some commercial purposes, Sina Weibo will be from two dimensions to limit.

First, you limit the eligibility of users to use this feature. At present, the "fan headline" only for the non-certified users, and the number of fans in a certain number of users open to prevent large v users and other accounts through this function to gain commercial benefits, affect the user experience.

Second, from the price control. The use price of the "fan headline" feature is based on the number of fans and the gradient setting. According to Sina, the first batch of open users of the majority of Weibo fans under 1000, users to carry out a promotion only cost 10 yuan.

Sina Weibo launched the "fan headline" function is not accidental, in recent years, most of the Web sites at home and abroad have tried and launched similar message-type features.

As early as May last year, Facebook posted the top-Promote message in New Zealand for the first time, followed by tests in 20 other countries. Facebook gave users a fixed price of 7 dollars, or about 45 yuan.

According to foreign media reports, micro-blog Tumblr also launched a new advertising model last July: "Fixed top posts" (Pinned Posts). With just 5 dollars, users can make one of their posts sticky for 24 hours on a fan's page.

The "fan headline" is closer to pinned posts, but the price is much cheaper. Sina Weibo is making a positive exploration of its commercialization as the first of its kind to promote social networking sites for personal news.

Sina's latest earnings figures show in the two quarter of 2013, the revenue of micro-blogging value-added services rose sharply, up 186% from the same period last year, to $7.7 million, while the value-added services business was mainly achieved through the microblogging membership and game business, and the personal value-added business was playing an important role in social networking sites.