Sina Weibo today announced the end of June will be the full station to open the micro-bo pay

Sina Weibo today announced that the end of June will be open to the full station of the micro-bo payment, the threshold from the original enterprise to reduce the threshold of the ordinary user-level. There are comments clapping applauded said micro Bo flow finally to be realized, Sina Weibo ushered in the era of mobile electricity and so on, but the iron elder brother or to Sina Weibo, as always, the mobile electric business is really not so fun.

Sina Weibo traffic has nothing to do with electricity dealers

So far Sina Weibo's news attribute has not faded, it seems that Sina also gave up the lost confidence, has already changed its claim to do social media platform. But the platform of the social coat is still the news attribute, and the biggest characteristic of news attribute is the uncontrollable of the traffic. For the vast majority of Sina Weibo users, the first purpose of micro Bo to see the latest news and gossip jokes, although the flow is large but it is difficult to import the store's "micro-sale." And the store in Do import flow project will fall into the double pressure of the conversion rate, make jokes, soul chicken soup to attract flow, but the user is likely to read the joke is not to go silently shopping but to pat the buttocks away, so embarrassed is Sina Weibo features. And if the use of marketing large forwarding to find the flow of the way, then the cost and the transformation of the straightforward can only hehe. In marketing large forwarding thousands, industry experts 3,000, stars are prone to tens under the cost, if this approach, electric operators are really going crazy.

Sina Weibo actually want to use huge flow to rebuild Taobao model, but Taobao innate electric quotient gene is not media flow can be settled. Sina Weibo will continue to use traffic and fans to sell their own fans, fan headlines and other commercial services, but the zombie powder spread Sina Weibo will believe that the number of fans is true or false? In other words, how much does Sina Weibo fan have to do with zombie powder or sleeping accounts? Sina Weibo account activity is low, it is difficult to make Weibo become a fan or user management platform, and if the lack of user management, then Sina Weibo's electric and traditional electric dealers do not have the essential difference, do not in public relations to add so many mobile electric quotient concept.

Mobile Electric Dealer's plate is very big, mobile payment data is also very scary, Sina Weibo traffic is very large or even new binding Taobao account is more than 23 million, but these with zombie powder, media attributes Sina Weibo and how much relationship?

Sina Weibo makes electric Shang Ali tactic

The debate over the mobile Internet has intensified since the Spring Festival. Ali and Tencent are fighting the most intense, it is a drama repeatedly. Compared to Tencent's micro-letter, Ali Mobile end of the late, the Spring festival after the clear idea slowly won the initiative.

Ali Mobile end of the product line enough, add up is huge, but alone and hard to contend with micro-letter. Tencent with micro-letter repeatedly to Ali provocation, and to use micro-letter shop directly to copy Taobao, encourage C shop to leave Taobao to micro letter open shop. Although the micro-letter Mall in a short period of time it is difficult to get the root of Taobao, but to stabilize the morale of Ali is to do something to appease the store.

Weibo is certainly a good choice. There is a so-called mass flow plus and pay treasure kernel of the micro-Bo pay, but also the perfect shopping closed loop. The reduction of micro-bo payment threshold is to attract Taobao C store, a stable C store heart, the micro-letter brought about by the unstable factors to the minimum, and then for Ali to the micro-letter of the big Counterattack to win time (secret weapons have been, iron Brother will be shared in the future).

It is not difficult to find that Weibo is the biggest interest of the electricity business is Alibaba. Sina Weibo, in addition to change back to the micro-blogging concept of the other few have been obtained. And when Alibaba big counterattack, Sina Weibo's electric business mission also completes, natural also to be Ali abandoned that day.

Sina Weibo is not a big deal to do electricity, we also see Sina Weibo in addition to its own media platform, almost all other products are in a half-dead state: micro-Blog Members, micro-group, micro-Bo games ... The common feature of these products is chaos, chaos, we do not know what Sina Weibo to do? As if what fire what the concept of fire Sina Weibo will do what, but forget their origins, what they can do. The electric business and the past failure is not essential difference, in addition to the bullying by Ali, Sina Weibo itself is not willing to hand the flow of the plight of the sad rush. and back and forth toss a few, the user is lost.

Sina Weibo is now to do is subtraction, to reduce the messy redundancy, to reduce the team, especially executives eager to cash out of the heart, to sink down to do their job, this may be the most suitable for Sina Weibo.