Sina's microblog business officially landed on Nasdaq

Absrtact: In the evening of April 17, Sina's microblog business officially landed on Nasdaq, before the formal transaction, Sina Group and Sina Weibo chairman Cao Chao and the domestic media has been wired, on the micro-blogging business, Sina Group and Sina Weibo and Alibaba cooperation and other aspects

On the evening of April 17, Sina's microblog business officially landed on Nasdaq, before the formal transaction, Sina Group and Sina Weibo chairman Cao Chao and the domestic media has been wired, on the micro-blog business, Sina Group and Sina Weibo and Alibaba cooperation to answer the media questions.

Sustainable development is more important than entry time

The micro-Bo confirmed the issue price of 17 U.S. dollars, located in the 17-19 U.S. dollar range, the listing raised funds up to 328.44 million U.S. dollars. Chao said any IPO pricing is a response to market demand and supply relationships, and it has a strong connection to market conditions.

He noted that in the recent period of U.S. capital, especially in the IPO market, High-tech companies have a big change in stock prices, but also a sense of market confidence in the adjustment, and these two weeks in the United States IPO companies, pricing is lower than the road ahead of the range, many follow-up to prepare the IPO company is not particularly ideal.

"The overall IPO market is weak and frankly not particularly good for the market," he said. "In such a case, we are able to price in the range, or an exciting and satisfying result." ”

Microblogging today's listing and 2000 Sina listed the fate of the common coincidence: Also in the third week of April, Thursday, when the IPO price of Sina is also 17 U.S. dollars.

Mr. Chao said he did not plan to do so, but if it recalls the week of Sina's IPO 14 years ago, it is also the biggest week in Nasdaq's history, but it is not important for investors to decide when to enter the market, but for long-term development.

"Although Sina was not well on the market at the time, but the follow-up development is very good, micro-blog is the same, the key to see whether there is a sustainable development plan and continue to grow the trend, I believe that the listing of micro-Bo is a new beginning, follow-up will also have a broad development prospects for investors to bring better returns. "said Chao.

Sina has absolute control over Weibo

Sina's share of Weibo holdings has been lowered from 77.6% to 56.9%, influenced by new offerings and increased investment by Alibaba. Chao said that after the microblog listing and Sina's equity relationship only changes in volume, essentially micro-Boijan is Sina control subsidiary, Sina has an absolute holding power and voting rights.

In fact, micro-blog before the listing has made an independent shareholding structure and the introduction of Alibaba investment, Sina and micro-broad part of the business, including product development, sales, market systems and operations have been separately developed. Mr. Chao said the microblogging market would not affect Sina and microblogging services.

Chao pointed out that over the past few years, Sina Group has invested a lot of energy and resources in Weibo, including Sina Portal has many employees are supporting the development of micro-bo, but in the development of the portal is not a lot of investment, power is not very large, but the micro-blog independent listing after the independent evaluation system, SINA can make a plan to rethink the development of Sina.

Earlier this year, Sina has proposed development plans: The first is more mobile, the second is video, the third is vertical. Chao stressed the development of these three areas of space, he said that Sina Automotive, sports, finance and other business are very leading, Weibo independent listing, Sina for the entire business restructuring and strategic planning, these vertical areas will be developed.

After the introduction of Alibaba investment, micro-bo monetization and advertising opportunities increased markedly. Chao thought that this is only the surface, its value is a deeper level of cooperation, such as platform interaction, data mining, such as depth.

"We hope that through Alibaba, Taobao and Alipay to work together to create a mobile end of the social business system, such a system has a prototype." "Chao said that relying on Alipay's mobile payment, the microblogging stream has been able to complete the marketing and trading closed loop, which takes only two steps, more efficient than any mobile business company in the market," and the Future of mobile social commerce platform will be greatly developed. ”

Weibo as a pure social media

On the other hand, Mr. Chao said that users use microblogs and micro-letters as a platform for acquiring information and participating in public communication, and that micro-letters are tools for interacting with friends. "Weibo is a very public network, is to obtain information, interest in the formation of the network structure, micro-letter is a private friend space." ”

Chao admitted that after the introduction of micro-credit, micro-blog users and friends to communicate the time, a part of the transfer to the micro-letter, but also gradually formed the user to use micro-bo and micro-letter two applications. And because of these two changes, Weibo has become a more and more pure social media, and micro-letters are more effective sharing of applications among friends.

"Users have a strong demand for both products, which is our position and view of the two products, but also the majority of users of the use of habits, we believe that this trend will continue." "said Chao.