Single product "Suck Gold" down group buy vigor already show tired state

According to the group of 800 of the data show that the domestic group purchase market total No. 206000, turnover of about 1.67 billion yuan, the purchase of about 36.838 million.

Compared with the same period last year, the first half of this year's domestic group purchase turnover increased by 184%, the number of buyers increased by 154%, the largest increase in the period of 647%. And half a year 9.8 billion yuan turnover, really make group buying industry insiders and you reader some lost.

Reporters noted that with the first half of last year, the average purchase turnover of 37,000 yuan compared to the first half of this year, only 14,000 yuan, the purchase of a single product "suction gold" fell more than one times. Consumer interest in group buying is also accompanied by the frequent moonlighting and weakening of merchants on different group buying sites.

Although the average monthly purchase number of people from the first half of last year's 14.95 million increase in the first half of the year's about 38 million people, but according to average per term group purchase, the first half of last year to buy 973 people per period, the first half of this year only 327 people, rapid decline to one-third level.

Analysis

Average discount up to 40 yuan per consumption amount

In this regard, there are insiders believe that in addition to the number of buyers and the decline in each single turnover, the price of group buying quietly floating, but also consumers are no longer crazy to buy a secret behind.

Reporters from the statistical report found that June this year's group buying Life index rose 4.63% from May, is since last July, the highest price of the one months.

Group Buying Life Index is to select more than 20 closely related to the life of group purchase category for continuous observation, to a weighted average of the way to get the monthly index rise and fall, used to reflect the month group buy product price changes.

At the beginning of the group purchase, 20 percent-30 percent of the products accounted for a large portion, especially catering. Last year, as prices rose and other factors, the average discount on group buying website rose to 33 percent, the average discount is now 38 percent. Take buffet as an example, the amount of single consumption from about 30 yuan, rose to more than 40 yuan.

Market

Catering is still the lead movie box office buy contribution over 10%

According to the group of 800 in the first half of 2012 tracking statistics, catering, movie tickets belong to the most popular group buying products.

It is reported that the whole first half, catering group turnover amounted to more than 4 billion yuan, accounting for the total sales of 40%, of which buffet, local dishes and barbecue both more than 800 million yuan, become a well-deserved group buying star.

The movie ticket buys in this year continues exerting force, the state SARFT film funds office announces 2012 first half year domestic movie's overall box office is 7.7 billion yuan, but regiment 800 data shows, the first half buys the movie ticket turnover to be as high as 800 million yuan, buys for the box office contribution surpasses 10%, compared to 2011 's contribution proportion to

From the city distribution, group purchase also extends from the key city two degrees to more three or four-line cities, the top 40 major cities accounted for the share of the trend, from the original 28 law gradually into 37.

Industry insiders said, in fact, last year have closed the local site of large group buying sites are quietly "recover lost ground", reopened. With the concept of group purchase in the country's large and medium-sized cities, the increase from this part of the emerging region is an important indicator of further strength.

Of course, the group buying site again to kill back to the local, and last year's High-profile burn money promotion is very different, according to group buying site insiders said, "This year our company stressed that meticulous operation, no longer blindly compete sales Fangweising, but to seriously look at each single gross margin." ”