"Singles Day": Online dealers in a large promotional line under the express delivery, such as every spring festival

Source: Internet
Author: User

Xinhua Shanghai, November 10, Xinhua (reporter Ye Feng) and every "Singles Day"! Since 2010, every year before and after November 11, are a large number of online electric dealer promotions, offline courier, such as the scene of the Spring Festival.

The three Year War "Singles Day" behind, is the express industry qualitative change, the technology and the capital agglomeration is more intensive. In addition, many companies have been surging, while some of their peers are in trouble or even completely out. Industry insiders predict that the future of the delivery industry will become more obvious, the entire industry has entered the transition to upgrade the critical period.

With the electric business dance: Express Industry expansion speed

This year will be a number of express companies to develop the fastest year. The main express Enterprise "one tee up" one of the Raymesson Express chairman, said: "Last year, we have more than 20 distribution centers nationwide expansion, the entire network every month more than 50 large van, the cumulative new equipment investment up to more than 200 million yuan, the staff added more than 20,000 people." "Last year, The Courier Express Daily Express volume is about 1.05 million, and this year to 2.2 million pieces, peak can even" eat "3.5 million pieces.

According to the data released by the state Post office, as of September, the total number of business volume of express service enterprises above the national scale has been completed 3.83 billion, more than the whole year of 2011, the monthly growth of more than 50%, the growth rate is significantly higher than previous years.

The blowout of the net buys is Express Enterprise Fast "expand production" main power. At present, the net purchase has occupied "three links one Tatsu" and other large-scale courier business volume of 50%-60%.

Last November 11-13th, the domestic express business volume of the daily breakthrough of 16 million pieces, many enterprises express backlog is obvious, some of the delay is serious. This year's "Singles Day" on the eve of, in addition to a few major electric dealers, some home appliances, clothing and other traditional enterprises of the electric platform is also involved in the industry is expected to the major electric power companies daily orders or more than 40 million orders.

High-speed growth-driven express industry is gradually facing qualitative change

Reporter found that in successive years of rapid growth at the same time, the domestic express industry is undergoing a change from the volume of the profound changes in quality. First, the level of information is obviously upgraded. Rhyme Tatsu Express Senior Vice President Zhoubergen introduced, starting from the second half of last year, Yun Tatsu in the whole network to promote handheld electronic terminals, has increased more than 40,000, to the end of the year will achieve "per capita", so as to realize the express information real-time input, tracking, automatic sorting, the average time to increase the It is understood that "three-way one Tatsu" and other major express companies in recent years or with IBM and other enterprises, or independent research and development, so that the level of information delivery network has a qualitative leap.

Second, express the pace of aviation further accelerated. This year, Yuantong Express to part of the line opened full cargo aircraft operation, currently has 5 Boeing 737 models of capacity, to achieve the Yangtze River Delta, Pearl River Delta, Beijing-Tianjin-Hebei area between the express time, the next day up. Yuantong will use the whole cargo aircraft main east, South China, north China between the domestic express market, to help preempt high-end, long-distance express business. Reporter learned that the next year or two will be more private courier to achieve full cargo operation "zero breakthrough."

Third, the business model tends to be optimized. Through the franchise system to achieve the national layout, express delivery enterprises are turning to direct business, restructuring management and management model. Raymesson said that since 2010, in the stock ownership restructuring, will be the distribution center of the direct operation, "the current total network 93% of the Express share in our own hands, turn, transport two links are their own control." The franchisee is actually equivalent to the retail investors in the stock market, they hold the company's brand, they will appreciate. This year, Yun-Da Express in the provincial capital, large cities, important city-level distribution center has also been withdrawn into a direct shop.

Li Huide, director of Shanghai Postal Administration, believes that domestic express companies have shifted from labor-intensive enterprises to labor, capital and technology-intensive enterprises.

Hot quotes promote the transformation and upgrade of express industry

"Singles Day" cake, not everyone can share. When some express enterprises leap-forward development at the same time, the Star-Cheng, CCEs and other well-known express delivery enterprises are experiencing outage or even bankruptcy, regional express companies are frequently out. Industry insiders believe that the express industry "polarization" more and more obvious, the market shuffle will be significantly accelerated.

A reality is: electric business promotion brought about by the hot, and can not conceal the Chinese express industry's own soft rib, both land, artificial and other high cost, management, such as the extensive "internal", there are UPS, FedEx and other foreign giants to speed up China's layout, such as "aggression."

Reporters found that a number of express business leaders in the grasp of opportunities at the same time, but also sober to see the challenges. Shentong Express Vice President Liu Rongkun that in the future, there are at least two major difficulties to solve the express industry: one is the market environment more and more standardized, corporate profits are getting lower, and second, from front-line staff to good managers are facing shortages, and "currently left to the enterprise time is not much." Yuantong Courier Chairman Yuweijiao that: "The next 35 years is the development of China's express industry, the key period, the enterprise or a step, or be squeezed out of the bureau." ”

The opportunity and the crisis coexist, the express industry difference competition pattern is increasingly obvious. For example, EMS, such as more pay attention to the aging parts, Low-cost Express Market, Shentong, etc. began to expand the file, valuables, samples and other high-end business, there are express companies also cross-border into the field of e-commerce, there are enterprises are deep in the "Homeland."

Industry insiders called for the Government should be in transition and upgrade the key period of the express industry to support. Recently, Shanghai issued 13 policy measures to support the development of the express industry, such as the creation of conditions to support the headquarters in Shanghai Express Enterprise as a whole listing, express enterprises to expand the use of land to support, government procurement to meet the conditions of the express enterprises open, etc., with high gold content. This approach is worthy of reference.

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