Singles Day has become synonymous with "online shopping promotions"

Taobao led by a number of nets to launch the singles festival big promotional activities officially began, this day coincides with the weekend, countless ice-city residents overnight, snapping up the right goods online.

Overnight shopping:

For snapping up the baby to send mother-in-law

"Jingle Bell ..." After a quick alarm, the resident Daoli District New Yang Lu, who lives in front of the computer, took part in the 11th 0 o'clock Taobao "shopping Carnival". "0 points just after I click the" Buy Now ", the Web page becomes very slow, there are" this product you can not buy ", and then refreshed several times before normal. "When the payment, the page appears on the" now queued payment too many people, the system is busy, please pay later, "Ms. Zhao had to refresh again and again," F5 refresh keys are quickly let me press the bad! ”

1:33, "The cat" official micro-blog released the news that "because everyone buying enthusiasm, only in the first minute of the influx of 10 million people, is last year's instantaneous flow of nearly 3 times times, at the same time the huge order volume, a minute Alipay trading success 192,000, causing system queuing, is now in the gradual recovery. "At nearly 5 O ' hours, Ms. Zhao took out more than 20 items in her shopping cart," she said. 11th coincides with the weekend, so many online shopping enthusiasts "overjoyed", the public told reporters, their new home is decorated, activities have been a collection of many to buy furniture and decoration supplies, "in order to successfully snapped up, I put 18-month-old baby to her grandmother's home." My husband and I have a computer to buy more than 4 o'clock in the morning to pay all the money. ”

Zhang Jinqiu is Harbin a white-collar, 11th morning just arrived, Zhang Jinqiu refresh Taobao page, can be displayed on the Web page "Sorry, the next single failure, please resubmit your order." Zhang Jinqiu said, her left hand cramp type presses F5 key, will eventually her good down jacket under single success. can go to Alipay page when paying, the page always shows "pro, official payment peak, maybe 60 Seconds". 11th Morning Zhang Jinqiu in the constant refresh of the page spent four hours, "did not expect Taobao will block into this." I didn't get anything for a night. Zhang Jinqiu said with disappointment.

Change of electric quotient:

From Taobao alone big

To the public network promotion

November 11, 2009, the Singles Day, also known as "Taobao Mall" the "Day Cat Mall" The first time this day to hold promotional activities, the day's turnover of more than 50 million yuan; November 11, 2010, the day of the cat turnover reached 936 million yuan. And in last year's so-called "century Singles Day" day, the cat turnover breakthrough 3.36 billion yuan, the cat and Taobao total Alipay turnover reached 5.2 billion yuan. This year, Alibaba is the singles festival promotion to "shopping carnival", starting from half a month ago in Taobao home to carry out a large number of advertising to stimulate customers desire to buy.

Since last year, the Singles Day promotion Taobao is no longer "solo", and this year, almost a bit of the reputation of the network operators have joined the Singles Day of the promotion war. 11th, the reporter landed every guest, Jingdong Mall, Dangdang and many other well-known shopping websites, similar promotional shopping festival in full swing. The reporter opens Dangdang, the homepage immediately jumps out a huge red advertisement, "the double one bask in the floor" as well as "450,000 books, 50 percent Singles Day" The big characters, in keeps flashing back and forth. And in every customer-prudential site home on the most prominent position, hanging "double 11 naked in the end 300 minus 60" promotional slogan.

Ice-Ice Express:

A number of measures to deal with the peak

Online shopping promotion After the inevitable is the surge of Express. In the face of this year's express pressure, 11th reporter from the ice-more than a few express company learned that they have launched a number of emergency measures to deal with the pressure.

According to the house anxious to send Heilongjiang branch general manager HS expected, the Singles festival promotion will be to the company's express volume doubled. Mr. Han said the company had put in place a number of countermeasures, "one is to send out vehicles, from the original daily train, increase to 2-3 vehicles, improve the transit speed; Secondly, the incoming bus from the original one to adjust to more than 4 times a day, express delivery to follow, to ensure the speed; we also developed a courier reward system, Increase their enthusiasm. ”

Harbin Courier in charge of the relevant officials said, the estimated singles after the Ice mountain of the Express peak will be 13th-15th, the company early in September or October to recruit a large number of courier, has been able to ensure the peak of the manpower problem. "We have deployed more staff on duty to ensure that 24-hour customer service is available, such as customer inquiries and complaints." The owner said.

Social Science scholar:

Should rational net purchase not blindly waste

Dong Honyan, a researcher at the Provincial Academy of Social Sciences, said that E-commerce has developed rapidly in recent years, and its price is relatively low, and can buy the right goods at home to meet the needs of the public shopping.

"As a business, promotion is understandable, but it is not appropriate to stimulate consumers ' desire to buy on the internet in a way that is extremely eye-catching, and as a buyer, you should not see discount promotions as cheap, regardless of whether you really need them, which can cause unnecessary waste." Consumers should cultivate rational and healthy consumption concept, avoid blind and excessive consumption. "Dong Honyan said.