"Singles Day", The electric dealer has made it a 24-hour online shopping event

after the "Singles Day" of the name, November 11, and the electric business giants were eyeing, it was created a 24-hour online shopping event. The big promotion coincided with the Sunday, yesterday's " double 11 ". Tan Tian Cat and Taobao Alipay sales reached 19.1 billion yuan, plus Jingdong, the Suning easy to buy, Amazon and other electric manufacturers of the joint attack, "Double 11" on the same day electric business platform total sales or broken 20 billion yuan, more than the United States "network Monday" to become the world's largest Online shopping section.

"Electronic Business Network Shopping"

Total daily sales or broken 20 billion

Cat is undoubtedly the "double 11" The main battlefield of blood fight, both yesterday afternoon Alipay sales of more than 10 billion yuan Mark, Alibaba Group this morning confirmed that the "double 11" during the day cat and Taobao Alipay sales are 13.2 billion yuan and 5.9 billion yuan, both total 19.1 billion yuan, the amount of more than three times times last year. Faced with this staggering turnover, the cat President Zhang Yong also candid consumer enthusiasm and purchasing power beyond its imagination, before its "double 11" period Alipay sales target set to 10 billion yuan.

Suning easy to buy from 9th to 11th for three consecutive days of "3 days 3 nights Super 0 Yuan" activities, a total of 2.956 million orders, the overall site sales growth of more than 20 times times, but also refreshed its online since the first day sales and a single big promotion of the historical record.

Yesterday, a number of network business sales volume is expected to break 20 billion yuan, and this means that "double 11" will surpass the United States "Network Monday", the world's largest online shopping festival. Different from the "double 11" Singles Day, "Internet Monday" is the first Monday after Thanksgiving, many consumers will choose to online shopping on the same day, so this day has become the major online retailers scramble for customers crazy period. According to the Market research institute comscore data, last year, the United States "network Monday" sales amounted to 1.25 billion U.S. dollars, about 7.8 billion yuan RMB.

The next few days or ushered in the distribution test

Red Bottom White Singles Festival promotional ads, all kinds of snack drinks, bedding tent sleeping bags, and even invited to massage division for staff Services, yesterday noon, Hangzhou Expert Trading Co., Ltd. 's office is busy. And in the vicinity of the new light jewelry Taobao mall flagship store office, the company also deliberately arranged for the executive to wear a maid installed as busy green in front of the computer "waiter" tea to send water.

Hangzhou Expert Trading Co., Ltd. Marketing director Yu Zhenwei told reporters that the Swiss Army Knife backpack for the main variety of online luggage shops, is the third time to participate in the "Double 11", the first two years of trading volume of 2.6 million, 6.8 million, and this year the target is set at 16 million.

We start to stock up to 16 million of sales 100 days in advance, and make an appointment to the factory for a scheduled period. Yu Zhenwei said the store had reached 500 sales orders per second at the peak yesterday, compared with 100 last year, which had reached the limit of one-store load.

Talking about the "double 11" big promotion, Yang said that did not consider online shop that day whether to make money, "as long as the flat even slightly deficit on the line, I hope more people to experience online shopping consumption." In Yu Zhenwei eyes, More is the "double 11" as a brand marketing opportunity.

New Light Jewelry Taobao mall flagship general manager Yang told reporters, in the "double 11" period of the next single peak, distribution will usher in a big test, one of the most difficult when the warehouse in the picking link. He said that the current warehouse has adopted a digital processing, all the goods before storage to use Frid chip to conduct regular, the realization of the commodity information. In picking, the pickers can easily search for a variety of products based on the PDA's voice guidelines, which can be raised 5 to 6 times times faster than traditional methods.

Although the warehouse sorter has been temporarily increased from 150 to 500 people, Yang is still worried about the huge number of orders, the operation will still have some difficulties. Last year, during the "double 11" period, the warehouse's total billing volume of about 150,000, this year is expected to soar to 800,000 or so.

"Traditional Business"

Physical store discount to force the popularity of the

Yesterday four o'clock in the afternoon, Xujiahui (002561, shares bar) Business Circle, "99 minus 60", "300 minus 150", "full 10 percent" activities everywhere, the reporter in the Xuhui commercial Plaza Gap stores See, "Sweater 80 percent, two pieces 70 percent, three pieces 60 percent" The activities as well as some of the trousers 199 yuan discount attracted a lot of people, a man is choosing men's trousers told reporters, although heard that the single power saver promotion, but because want to buy goods do not participate in shop 50 percent activities, can only come to the physical shop selection, and in the H&m shop, The designation of knitwear 50 percent also attracts many consumers.

In addition, the I.T brand Hong Kong store on the weekend three days is holding a "full 10 percent" of the big promotion activities, the reporter saw, although most of the merchandise discount strength in 30 percent-50 percent, not up to 10 percent, but the store is still crowds, popular almost across the year promotion.

Nanjing Road New World city concerned people told reporters that the singles day during the various floors are activities, 3 floor full 150 to send 180 coupons, four floors full 111 yuan 61 yuan, 5 floor is full 99 yuan 66 yuan, 8 floor is full 100 to send 100 coupons, shop popularity rose, place square "full 198 send 200 coupons" Activities have also attracted a lot of people.

Yesterday afternoon, Qingpu was as busy as a fox. Miss Cui told reporters that the car came to shopping too many people, car park full of cars, many people have no place to park and have to go home.

For the strong sales promotion, a department store insiders frankly, although worried about customer diversion, but the traditional stores in the goods targeted, shopping experience, return and exchange process and other links have advantages.

"Voices of all Parties"

Drive the electric business pulse type growth

Yesterday, the cat's president, Zhang Yong, said in an interview, "Double 11" the goal is to become an E-commerce festival, the day's huge amount of sales also show that E-commerce has changed a lot of people's life style, many traditional retail businesses are also in transition, become a line under the status of the open to be able to glow new vitality.

And in order to prepare for "double 11", the entire E-commerce industry chain has developed rapidly, only the express industry has 1 million people busy. "It can drive E-commerce in the supply chain, network marketing, logistics and other aspects of the pulse-type growth, now annual sales and other peaks will become the second year of constant." Zhang Yong said.

Zhang Yong believes that "double 11" to participate in the activities of the merchants to bring good performance, while improving their understanding of e-commerce and capabilities. He also said that the "double 11" did not appear between the electricity quotient of the vicious competition, is the progress of the whole industry. "The electrical business should not only win the eyeball by the price war, it certainly is not the electronic commerce to attract the consumer the merit, but also should pay attention to the better consumer experience, as well as the real discount." ”

Three big worries behind the "price war"

For this round of the cat, Jing Dong, suning easy to buy, Gome, Fank and other electric dealers collectively participate in the Singles Festival promotion, experts pointed out that for the industry is not a good thing, Ecapital Capital CEO ran in micro-blog, said, "Double 11" to the development of the main cause of the two major obstacles: one is to allow the smooth sales curve artificially arched crest, But the encroachment effect may not really bring too much real increment, but let the merchant's warehousing, logistics, customer service and other links straight to the bottleneck; the second is "double 11" will further strengthen Chinese consumers only price is from the "bad habits", dragging China's e-commerce companies collectively away from health gross margin.

Zishaoxia, chief researcher at the Shanghai Business Information Center, also pointed out to reporters the three big worries behind the price war. First, some of the reasons for the price war is because of its price strategy, like supermarkets, the easy price of goods to lower prices, but at the same time raise the price of goods not easy to compare prices, leaving consumers with the "cheapest" Impression; second, as some of the previous electric operators claimed that "0 gross margin" promotion, that is, the purchase price to sell, the purpose is to defeat the opponents, violating the price law; third, some of the electric manufacturers verbally promised low prices, but in fact the price is not low, suspected of cheating consumers, violate the relevant laws ”

Zishaoxia pointed out that the price war is not the outlet of the retail industry, especially for the physical business, but also through the dislocation of goods, enhance the shopping experience to staying, "the entity store can also develop to the electric business, through two legs walk way, pull sales." ”

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"Help 5 Amoy" to identify the authenticity of sales promotion

Double A net purchase war, Electric Business Shopping Guide website "Help 5 buy" announced the official introduction of parity shopping software "help 5 Amoy", in the consumer online shopping, the software can provide real-time from Jingdong, Cat, Amazon, Bowser, such as the whole network or the same series of commodity prices, so that consumers do not have to switch pages can easily achieve "one-stop" Compare shopping, identify the true and false promotion of electric dealers, easy to find the lowest price of the whole network. This also let the original smoke of the price war more white-hot.

Amazon promotions early End lead dissatisfaction

Amazon, Beijing-east and other electric business platform paralysis, but also dissatisfied consumers, the original commitment as of 11th 23:59 book "full 300 minus 150 yuan", in two o'clock in the afternoon unexpectedly early end. Many netizens are questioning Amazon "don't play, don't play", even pointing out that the unexpected end of the behavior of the damage to the brand, not eight o'clock last evening, Amazon issued a statement through the official microblogging, said that "for our reasons, Amazon Chinese company book full 300 yuan minus 150 yuan activities prematurely terminated", and announced that it would then arrange the same intensity of promotional activities.

Around 10 o'clock last evening, the reporter log in to Amazon official found, starting from four o'clock in the afternoon, Amazon new push book promotion, but the strength from the original "300 minus 150 yuan" to "300 minus 100 yuan."