Six Principles of demand analysis

Six Principles of demand analysis (i) never look smarter than customers

1. The first principle of demand analysis: Never look smarter than customers.
Smart wrong, such things too much, our product managers are intelligent people, not smart people.
2, principle 1th: Understand the needs, not to criticize the customer.
Product Manager is not a critic, psychological to pay attention to customers, action to respect the customer, treat each customer equally.
3. Principle 2nd: Customers are more familiar with the business environment than you.
The product manager is familiar with only the product itself, but the product manager does more than just the product itself.
4, principle 3rd: The real problem only customers know, we have to do is to make customers willing to speak out.
Customers will give you feedback, but some of these feedback is true, some are perfunctory, you want to be real or perfunctory, please refer to the principle of 1th.

Six Principles of Demand Analysis (ii) Respect for the user's realistic choice

1, demand analysis of the second principle: respect for the user's realistic choice.
The product is objective, the user is objective, the use is objective, the demand is also objective, everything is realistic.
2, principle 1th: The customer is always right.
Customers are not our enemies, customers will not harm us, the customer's demand seems to embarrass us, but in essence, in order to allow customers to better use their products, therefore, customers will not embarrass themselves.
3, Principle 2nd: Provide the most appropriate solution, not the best or most expensive solution.
What we can do is not necessarily the best, we do not want to do 8630.html "> sometimes is often the most needs of customers, find the most suitable customers, not the most suitable for us."
4, principle 3rd: Do not treat customers as fools.
There is no fool in this world, think that each other is a fool's talent really is a fool, do not deceive customers, do not cheat customers, if you have to add a period before this, I hope is "forever".

Six Principles of Demand Analysis (iii) the person who is reporting the demand is also the customer

1, demand analysis of the third principle: Third party is our customers.

As long as the demand for our products and business, is our customers, should be treated equally.

2, principle 1th: The third party will generally think of themselves as designers.

They might be familiar with the product, but may not be familiar with the whole business, so they can't be designers.

3. Principle 2nd: Third parties may omit or supplement some additional requirements.

Everyone expects the product to do well, this kind of strong success psychology easily lets people produce Halo psychology, thus affects our to the demand screening.

4, principle 3rd: The free play of third party should not complain and angry, but regard it as a customer.

Customers are the first and they are our clients, so we should treat their ideas calmly, whether they are public or private.

Six Principles of Demand Analysis (iv) Customer and user should be treated differently

1, the requirements analysis of the fourth principle: Customers and users should be treated differently.

The customer is the customer, the user is the user, sometimes is consistent, sometimes separates, this is we first must understand.

2, principle 1th: The product for the end user design, the requirements of the function of conversion to end user requirements and determine.

The user decides the product, we need the work to be based on the user, starts with the user, belongs to the user.

3, principle 2nd: To find the value of customer demand.

Customers are diverse, value-oriented is also diverse, our products can carry a variety of http://www.aliyun.com/zixun/aggregation/11039.html "> Customer value determines whether the product can achieve the final exchange."

4, principle 3rd: The interests of users above all.

The final value of the product is embodied by the user, from the user's product, is "with, hair".

Six Principles of Requirement Analysis (v) recording requirements with the simplest text tools

1, the requirements analysis of the fifth principle: Use the simplest text tools to record requirements.

The customer is not troublesome, the demand is not complicated, the trouble is that we do everything too complicated.

2, principle 1th: All people can understand things, the least error-prone.

No one likes complex things, and demand is no exception.

3, principle 2nd: Do not need to learn things, the least error-prone.

Product is the performance of demand, no one likes complex products, to do this, from the need to start.

4, principle 3rd: Do not want customers to spend more time to understand the requirements of the conversion of the prototype.

I cost some things, the customer can save some things, the customer easy, we finally will be easy.

5, principle 4th: To maintain the smooth communication, is to understand the protection of demand

To realize the needs of the clear, it is necessary to communicate repeatedly.

Six Principles of Demand Analysis (vi) No free lunch in the world

1, the requirements analysis of the sixth principle: the world does not have a free lunch.

To get to be sure to pay, the amount of pay does not necessarily and get the same amount, as a product manager, is to make the customer as little as possible to pay, as much as possible, but will never be free.

2, principle 1th: Customers never unreasonable demand.

Customer needs are realistic, are reasonable, because these requirements are objective, but we are often accustomed to subjective view of objectivity.

3, principle 2nd: Customer requirements are achievable.

There is no need to achieve, only we understand the lack of in-depth needs.

4. Principle 3rd: We can do it-this is the cost.

Cost first or demand first, customers to the problem to us, we use our wisdom to solve this problem.

Source: Network