Six steps to do micro-credit content marketing

Summary: First step: Describe context background You must do something before trying to get the attention of the user. Creating a contextual background allows you to stand out from the crowd. Context can be attributed to the reason that you can immerse users in your messages.

First step: Describe context background

You must do something before trying to get the attention of the user. Creating a contextual background allows you to stand out from the crowd.

Context can be attributed to the reason that you can immerse users in your messages. If they focus on your public number, the subscription becomes the context in which you send them any e-mail. If the content is found on your site, the person's search for your topic or service information is contextual. If you are publishing an ad in a newspaper or magazine, the subject of the publication is the context.

Step two: Draw attention to

Once you set up a contextual background, you can continue to capture the user's attention.

You can get the user's attention by heading. If you are a designer, they will design a work that attracts your first attention and attracts your eyes. It is important to ensure that they are brought to their attention.

Step Three: Cause desire

The current marketing reality is that even if the user's attention is aroused, their attention will not last long. The 15 minutes previously said were obsolete and now close to 15 seconds.

You have to take the 15 seconds and let the user have a desire for your product. And to keep that longing going.

This is equivalent to the previous introduction to your micro-letter, which is the bait for the reader: you have to capture the reader's interest through the introduction, you have to involve them in their experiences, and the ideas that they have not taken into account, which will allow them to continue reading your micro-letters. Then you tell them the details of the story.

Fourth step: Establish the gap

Your success has attracted their attention and created desires. That's when you start convincing them to take action. You now need to tell your users what the consequences would be if they don't use the product or service immediately. We call this link building a gap.

You can go through "if nothing changes, what does that mean?" Such inquiries lead to a drop, and the answer may provoke a strong emotion; After all, you are talking about the impact of their painful status-the prospect of not changing is scary. This case can be a good emphasis on the consequences of inaction.

Fifth Step: Solution

You can't let the reader stay in this state; Once you've set the gap, make a quick transition to your solution. It is important to say that you have a solution, and do what they need to know to understand it. Any additional details are a matter of opportunity or disagreement with your opinion so that the basics of how to solve the job need to be known.

Sixth step: Call on users to take action

Our ultimate goal is to get users to take action, which requires you to do two things:

1. When users finish reading, you should let them act quickly. Instead of having them call your cell phone or visit our website or Weibo.

2, clearly tell users to let them take action. Instead of circling around with them, tell them what you want them to do.

Prestige: An additional step in the entire pattern

If the reader does not believe what you say, even if you do a few steps better, the user has no reason to do what you say. Want users to feel your integrity, you must first understand the user's real situation. If you don't know their situation, how can you help them to improve the status quo?

Then tell them why they can believe what you say: resort to common sense (what you say should be reasonable), indicating that it has been proven by society (how many people have taken the action you want to take?) Demonstrate your professionalism (your education and practical experience) and, whenever possible, provide assurance of risk reduction.

This is not the sixth step, because you don't need to do it once. Instead, you have to be in every step, every piece of information throughout, and strive to build your credibility, the user will eventually generate trust to you.

The 6 + 1 model forces you to build your reputation in the eyes of your users, prompting you to consider the different reactions that users have when they digest your copy. These additional steps will be invaluable to a person who cannot achieve the number of conversions they think should be achieved.