Small also high-end beauty makeup electric dealer led to create a private "tube home"

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

There are big things in the city. This time, in the eyes of the 10 anniversary of the High-profile, small also quietly completed the commercial and CRM database upgrade, officially opened the Commercial mall landing project. The first one to put the beauty of the news and mall to get through the well-known electric dealers, will be "easy shopping", "concessions to enjoy", "Service Magic" and "shopping dream" and so easily put into your pocket.

Understand your preferences, more to your liking, this is the small also after the startup of the shopping mall wisdom embodiment. Here, a number of customer service Commissioner of the day and night guardian and large data analysis, you can even spend less time to buy more quality and more suitable for your beauty makeup, skin care, perfume products.

Vertical Beauty Special Sale

Save the trouble saves money, can't stop

Beauty Makeup Special sell, in the electric business developed today is not what new words. Daily, beauty makeup, food ... Whole category, a variety of special selling information, looking at the full screen of the baby, the heart that surging ah. But a lot of buyers have this experience--things too much, cross-stitch eye. "In fact, just want to have targeted recommendations for their own, brand products category of effective information is good." Taobao buyer Movies told us.

"Our vertical beauty special selling advantage lies in the choice of boutique not so tired, buy big cards not so expensive." "Small also relevant responsible person tells us, in small also, the on-line period only provides 10 products each day, including classics, new products, when the season hot sale, will be recommended in a certain proportion, for many consumers" selective syndrome "very much. Of course, according to the small also large data consumption analysis, a senior beauty team, VIP commissioner of the "Amoy" group, will be regularly for a large number of SKU, type, make accurate screening and even layers of selection. "For example, 200,000 SKUs to filter out 20,000, and then sift out 2000 of the most cost-effective good dongdong, this is what the team is constantly doing." "Restore to the customer, save the worry and energy saving, minutes to fix!" at the same time, the person responsible for the vertical sale of daily varieties, the highest proportion of classic products.

Small also the new play

High-end U.S. makeup electric dealer for members of the special "Tube home"

As early as 4 months ago, the small group of clients deployed a group of elites to brew up a leading work of the electric business-through large data, accurate recommendation of users. And, the team and the disruptive system developed are independent.

As we all know, the day cat users according to the grade divided into T1 to T3, Taobao from V1 to V6, users can see in their own interface in the consumer records, gold and the value of the cat and so on, but in a single shop targeted consumption and other detailed data is vacant.

"At the end of the day, the consumer mall will be in the near future, and the small customers will be able to find their points, products, coupons, etc. on the official website (www.xiaoye.com) at all times." "Small also consumer project leader Old Cow revealed that each small also users will have a" exclusive code "," private account "or even" tube home ", but this needs to gradually progressive. Now, the 1.0 version of the consumer mall, beauty makeup, skin care, perfume, the hottest and freshest news has been updated to ensure that customers always walk in the front. Professional Beauty Advisory Group according to each period, the node made warm product recommendation has also begun.

Customers will be pleasantly surprised when the next 2.0, 3.0, or even n.0 version is implemented. It is because any little action can be keenly captured and "read" by the client terminal. For example, customers need more acne, then, we will be more targeted to do positioning directional push, intimate service. "Do not doubt that large data analysis developed today, promotional information will not be as messy as before to fly to you."

"Today, the small also has more than 3 million members, more than 200,000 VIP." We'll build a better way to give back to our customers on the newer, more complete platforms. "The staff told us.

"Target Marketing" with emphasis on objects

Rely on efficient "CRM"

10 years of cosmetics sales can sit on Taobao chief, small is not just rely on quality products and marketing strategies, efficient CRM, the emphasis on target "marketing" I am afraid it is its secret weapon.

For the person doing the electric business, CRM means customer relationship Management (client relationship Management) is a business strategy to select and manage valuable customers and their relationships.

"In the meantime, some of the first-seer electric dealers have gradually begun to change their marketing model, not for all customers, but for" targeted marketing "targeting specific customers. "Analysis of the industry, CRM efficiency, whether for the electrical business or entities, are essential equipment." This in foreign department stores have a good practice. Rakuten, for example, has changed its famous discount activity to a weekday afternoon, because "the high purchasing power of the guests will most often patronize the department store", the golf conference such activities will be arranged in Monday, and for high-end VIP guests custom luxury travel, so that guests experience a new service, is to narrow the relationship between the guests, A way to make your loyalties higher. Similarly, the electric business also can rely on CRM effectively, this is also the general trend.