Small and Medium website operation report

May 31 pm News after rapid and steady development in recent years, community forum has become one of the most influential and indispensable information dissemination and media in China's Internet field, and community forum has become an important media channel in the Internet.

According to the DCCI-NETMONITOR-2010 network monitoring data showed that the Community forum field site from behind, ranked fourth in China's Internet hotspot areas, after the comprehensive portal, search engines and network video, far more than E-commerce (electric business channel) class sites.

As a typical application of Web2.0, the rapid development of SNS community is still ongoing. At the same time, its penetration of internet users in China has reached a relatively high proportion. and the portal site, the traditional BBS forums and other types of websites, as well as the capital market, industry experts and so optimistic about the prospects of SNS, and actively expand or invest in SNS services.

However, SNS in the era of high-speed development, but also face increasingly fierce competition. All kinds of SNS sites are emerging at the same time, but facing the profit model to explore and gain income to support the development of the problem. For a comprehensive understanding of China's Internet SNS site/channel development, in-depth insight, mining SNS development prospects, to assist the SNS market participation in the operation and marketing decision-making, Dcci Internet Data Center and Internet community software and service providers sing (Comsenz), the Chinese Webmaster Club jointly launched the " 2010 China Internet Small and Medium website operation investigation Report.

2/3 site annual revenue below, highlighting the grim survival status

Dcci China Internet SNS Development Survey, Web site revenue and profitability results show that in the webmaster, the site to achieve the proportion of income of 57.8%, and no income ratio of 42.2%, visible nearly 60% sites to achieve income. Site profit mainly to advertising revenue, the proportion of up to 50.1%, followed by a ratio of 12.7% of the game fee profit model, in addition, 11.6% of the Web site in the form of e-commerce profits. Visible, advertising is the main web site revenue model, the other respondents to the use of the profit model rich multiple, but there is no comparable with the advertising model.

Small and medium-sized site revenue to be further improved, Two-thirds site A yearly income of less than million. Dcci survey results show that 66.3% of the site's annual revenue in 2009 under 10,000 Yuan, 17.8% of the site annual revenue in 10,000-50,000, annual revenue in more than 100,000 of the site only 7.3%. The site's survival is still grim, small and medium Web site revenue to be further improved.

Note: This report has been investigated by the webmaster for the use of SNS software in China within the medium and small webmaster.

SNS services into small and medium sites with community games as the hottest business model

Six into the webmaster said SNS platform to expand the number of users of the site is obvious. In the site webmaster interviewed, 71.5% of the webmaster said that the SNS service has been opened, SNS services have become the standard configuration of small and medium-sized websites. Overall, the SNS platform for the value of multiple sites, a variety of functions more balanced, 60.9% of the webmaster said it to expand the site contacts, increase the role of the site users most obvious, to provide a site interesting habitat, accounting for 55.9%, to increase the stickiness of the site, so that users contact more closely respectively accounted for 53.8%

About webmaster to the site SNS business model Accreditation survey shows that community games become webmaster most recognized SNS Web site business model, but can not ignore albums-related profit model. 62.5% of the Webmaster recognized SNS site based on interpersonal relationships launched Community games is the SNS business model, second, 59.6% of the webmaster think SNS service is only the site's auxiliary module or channel, the main station to increase stickiness. In addition, E-commerce and advertising, but also the webmaster recognized the two SNS Web site business model, and virtual goods Sales accreditation in various business models accounted for a low, only 37.8%.

However, the survey found that SNS users often use the two major SNS functions are log (68.9%) and album (58.4%), music (51.3%) and games (49%) of the game entertainment applications ranked in SNS users most commonly used SNS function third and fourth place. Owners of the game mode of high degree of recognition and SNS users often use inconsistent application. Among them, the music involved in copyright issues, small and medium-sized webmaster may not be able to vigorously develop, but the album has no such restrictions, the development of albums to be the webmaster attention.

Game Entertainment Applications Universal mobile phone type Future blowout situation

Analysis of the use of SNS third party application types know that gaming entertainment category SNS third party application is most common. 86.3% of the webmaster said that the use of Game Entertainment category tripartite application, and the proportion of content sharing only 39.8%, less than half of game entertainment. The three-party application of evaluation and utility classes separated by 34.7% and 29.3% of the use rate respectively third and fourth.

However, the number of third party application types that the site most wanted to use showed that 42.4% of the sites said they would most like to use third party apps for mobile phones in the future, with 32.8%, 32.3%, 31.9%, and 31.4% tools, respectively. The proportion of the sites in the future most want to use third party applications for the second to fifth place. This is the current game entertainment applications in the forefront of the characteristics of the opposite, for future expectations, game entertainment and evaluation in the bottom position. Mobile phone category of Third-party applications, although the webmaster are recognized, but in the SNS users of mobile phone applications have not been more recognized. This does not mean that the future of mobile phone applications bleak, the mobile phone than the computer's higher penetration rate, the trend of intelligent mobile phones and other factors, the future SNS users of mobile phone applications demand, will appear blowout situation.

In addition, the function, operability and intellectualization is the website chooses SNS software main consideration factor. DCCI 2009 China Internet SNS Development Survey data show that 62.5% of the site to represent a comprehensive function, flexible customization and third-party application extension is the main factor to choose SNS Software; 59.6% of the Web site represents easy to operate, Quick and user experience and interface are the main factors to choose SNS software, and whether it is intelligent management system, upgrade the availability of operation is the main factor that another 56.7% of website consider.

The function of SNS in different flow sites and the factors of consideration differ obviously

High-flow site attaches importance to software operations and user experience, low flow site most attention to software features. Different flow of Web site selection SNS software considerations have different emphasis. Daily average PV in more than 10000 of the site 71.7% value SNS software is easy to operate and user experience, followed by software value-added products system, and daily average PV in 1000-10000 and 1000 of the site most value is the function of the software, Third-party expansion, accounting for the ratio of 59.1% and 65.4%.

High-flow Web sites tend to plan to use utility and personals applications, and low traffic sites prefer multimedia applications. More than 61.5%, 56.4%, and 43.6% of the planned use of practical tools, personals and financial management in PV10000 sites above the daily average. And the daily average PV in 1000 below the website, the plan uses the multimedia Class (50.6%), The Friend Class (47.4%) and the Utility tool (46.8%) Several kind of tripartite application proportion leans forward. It is clear that the daily average PV in more than 10000 of the high flow sites tend to plan to use utility and personals applications, while the daily average PV in 1000 and below the low flow site prefers multimedia class applications.

In addition, the Chinese Internet SNS Development Survey data show that 55.7% site daily average traffic less than 1000, daily traffic over million site only 14%. Most web site traffic conditions still have room for further improvement. At the same time, the site revenue scale and the daily average PV traffic is also positive correlation. Daily average PV in 1000 below the site, 78.8% years operating income under million yuan, the flow range of the site middle-aged revenue of 50,000 yuan above the proportion of only 6.8%. Overall, the site revenue scale and the site daily average PV flow is a strong positive correlation.