Smart bracelet into fairy tales, Disney makes you feel the real world magic Legend

Hunting Cloud Net Note: Recent Apple Watch hot abnormal, wearable equipment swept the market, the Disney Magic Wrist strap also take advantage of this trend out of the show. Think what you think, ahead of the service, the full grasp of the sights, bring people 0 pressure, 0 disturbing experience! This time, Disney makes you feel the Magic legend in the real world!

If you are imagining what the future will look like, you might as well come with me and have a vision. A few years later, the mobile phone has been promoted to personal butler, in addition to managing finance, or strong authentication. It has a lot of work, and we can book it directly, fly to the Orlando Disney World, and use it to order seats at our guest restaurant and make a meal in advance with Disney World app.

Into the Disney World, through the cartoon drawbridge, a snow-covered ridge panoramic view, the castle guardrail from the back of the mountain extended out, hidden, beautiful. The restaurant is located in the back of a huge stone fiber door, the exquisite decoration reveals the historical ancient rhyme, Walt (Walt Disney) has also created the Gothic small entrance for it. This is actually a psychological game, because small design can bring a sense of intimacy, people feel that they have become larger. The effect is very good! It really makes people feel like they're in a fairy tale.

If you wear a Disney Magic wrist strap (Disney magicband) and book a table, the waiter will be waiting next to the drawbridge. She already knows your name--Welcome, Mr. Tanner! The accompanying service personnel all have the smiling face, leads you to enter the dining room, any seat chooses. There is nothing to say, and the food you want to eat will appear in front of you like magic.

Inspired by "Beauty and the Beast," the restaurant's design is a whole Baroque style that looks like an orderly, large cafeteria. A woman and her family came in and took their seats. Her son, like a little moth, revolved around the table and, after a few minutes, quietly stopped by his seat without a seat, and the children liked it. They did not greet the waiter, a smiling lad had pushed the dining car to come over, the dining car style is gorgeous, like the museum display Ark, the food above is the dish which they order. "It's amazing!" The woman said to her family, "How did they find our table?"

"Once the technology is on demand, it's easy for people to accept it."

In the aroma of French onion soup and beef sandwiches, the woman suddenly forgets her own question, and she doesn't care if she has the answer. Actually, it's all designed. From the beginning of the moat before entering the restaurant, they have entered a matrix of science and technology, any small mind is difficult to escape the discernment of technology. The technical details are well hidden and not easy to spot.

So how exactly did they find the table? The answer is on the guest's wrist.

Every guest who comes to the magical kingdom wears a smart bracelet named "Magic Wrist Strap" (magicband), which emits long-distance radio signals that cover 40 feet (about 12 meters) in all directions. Once the guest enters the measurable range, the custom iphone in the waiter's hand can hold the guests in real time: Mr. Tanner, the family is almost there! The kitchen received the order: two French onion soup, two grilled beef sandwiches. When the guest is seated, the radio receiver on the desk acquires the signal in the wrist strap, and the receiver on the ceiling is also positioned to triangulate it. So, before the guests came to the restaurant, the waiter was informed of the order. When the guest is seated, the waiter can send the food to the table where the person is seated.

All this seamless, like magic!

No matter how resistant people are to technology, once it is available to the public, it is easy to accept, especially in context-aware technologies. Imagine how many people are still concerned about the so-called spam that Gmail has brought in Google Maps. After all, the current Google map is not the same, by quickly accessing the user's local browsing records, including with friends scheduled items, conversations between the landmarks and so on, with the user to achieve a true heart. Since the implementation of the technology, there is no objection to the emergence of sound, its usefulness is also recognized.

In fact, this is similar to the Disney World's design philosophy: How did they find our table?

A world of "0 troubles"

In that year, due to lack of funds, Walt used personal insurance to pay the original design cost of Disneyland. But his family and friends said it was the happiest time of his life and since then he has been transformed into a magnificent life. "You can only find yourself in the past, the distant future, and the fanciful fantasy," he wrote in the early brochure of Paradise, "that you don't feel alive in the present." With the Walt Kingdom slowly expanding, the 1971 ushered in the birth of the Disney World. According to the development plan, Disney future World Epcot will become "the future experimental Blueprint community," Disney hopes that people can experience the technology which the average person cannot imagine. To put it this way, the advent of the Magic wrist band and the mymagicplus of the online platform has turned Disney's dream into reality, just a little different from his original vision.

The Disney Magic Wrist strap is made of rubber plastic, simple and stylish, with a variety of bright colors to choose from, with silver, blue, green, pink, yellow, orange and red. It has a built-in RFID chip and has the same radio broadcasting equipment as the 2.4GHz cordless telephone. The wristband lasts two years, and it is no exaggeration to say that it can connect to all the powerful sensor systems in paradise. In the Disney World, The Magic wrist band is quite common, we sigh it magic, it itself has never been complacent. In the future, the magic wrist strap will only become more magical and more mysterious.

Disneyland will teach every guest how to use this "gadget" flexibly. With a magical wrist strap, guests will be able to enjoy the fun. In fact, from the online booking and choose to enjoy the entertainment project began, a series of service activities are ready. Disney's servers, according to the choice of guests, produced a precise road map, so as to avoid some unnecessary back and forth. A few weeks before the start of the journey, the wrist strap will be mailed to the door, engraved with the name of the guest, with a sign: I belong to you now, put on me. Magic Wrist Strap for children, like a Christmas tree gift, is a yearning, for parents, with it, there is a garden facilities in the grasp of the satisfaction.

"Each new technology to the life of the transformation, let us have a" comfortable "definition of a deeper understanding of"

If visitors book a "Magic Express" (magical Express), they can rely on the wrist strap on arrival at the moment of Orlando unimpeded. Express travelers can take the shuttle bus directly to stay in the hotel, there is no need to worry about baggage, because all of this in the origin of the airport has been arranged properly. After arrival, the baggage will be followed by the arrival of the hotel, directly to the room. Visitors to the park, as long as with a wrist strap gently tapping the park door can go to the scheduled route to play, no need to show tickets. In a word, as long as you successfully completed the online booking, wrist strap in hand, everything is not worried!

It's amazing that Disneyland can block so much trouble for tourists: no renting, not wasting time on baggage delivery. The wrist strap is tied to the credit card, so it eliminates the inconvenience of carrying cash; If you are a parent, when the child stubbornly drag the plush OLAF do not let go, look at you, du small mouth promised to say, as long as you meet his small wish, must obediently obedient, so the scene also for you save the trouble of the purse.

All of this is tailor-made for tourists. At Disneyland, the magic wrist strap, thousands of sensors plus 100 interconnected systems create mymagicplus, and the whole park works like a supercomputer. Real-time streaming of data, including where visitors are, what they are doing and what they want to do next. What you think, ahead of the service, is the design intention.

It can be said that the Disney World is using technology that Apple, Facebook and Google are dreaming of. The difference is that Disney World is not a simple app or cell phone: On the one hand, it is wrapped in an idealized shell of life, on the other hand, it solitude, like a secular disconnect. If anyone wants to come here and explore technology, it won't be stopped. But in fact, this is also a "trick": because every contact with new technology can be introduced to promote technological development.

However, this does not mean that technology is completely "open to the outside world", the Company for strategic and cultural considerations, the technical things can be said to be very secretive, Disney does not want the details of the behind-the-scenes work to destroy the magical atmosphere of the whole park. The Magic wrist Strap is the representative of the new technology, and in 24 interviews involving the design principles of the wrist band, the executives and the designers and engineers involved in the project were reluctant to disclose their real names because they all signed confidentiality agreements.

Although the Magic wristband has surged to 1000 supposedly, only a handful of people knew about it when it first appeared. The handful of people dubbed the Fab Hep and indirectly referred to Disney's comic characters Mickey, Minnie, Donald, Goofy and Pluto. In 2008, Meg Crofton, president of Disney World Resorts, told them to find a way to Meg Clauforton any problems visitors might encounter in the Disney World. "We have to find the crux of the problem," she said. " In solving the problem, the Fab hep is not just a fantasy engineer in charge of the Disneyland's new facility planning, but also a senior veteran of the operations department and senior executives familiar with the area's size. They want to complete the task is to create a system that can effectively prevent tourists from fare, but also to help parents find lost children.

But at the time, they were far from being able to match Disney's grand vision. Clauforton said: "They gave me a sketch of the Magic Park, not even a turnstile," but she added, "on the other hand, this can create a domino effect, far-reaching, so that the paradise formed a unified whole." John Paggit (John Padgett), the most powerful advocate of the project, is the one who understands the system best. His name was also first recorded in more than 10 patents related to Mymagicplus. For Disney's series of technological innovations and the dream of a thorough renovation of the park, some people are happy that some people worry ah, after all, the future is bright, the road is tortuous!

"The magic wrist strap is designed to be a guest, and everyone is equal."

The Disney project owner was inspired by the idea of wearable equipment entering the market. Despite the dazzling variety of wearable products, they focused on Nike Sportband. Sportband is the predecessor of FuelBand, which synchronizes the heart detector with the pedometer on the shoe and transmits data to the wrist monitor. Nike uses it on many occasions, for example, in the 10-kilometer challenge of human race, which records the wearer's pedometer data. So Disney's project manager is thinking, can this be a reference to design a wearable equipment to ensure that tourists in the park unimpeded freedom to do?

They use a variety of hardware and equipment assembled into a rough prototype, but also for its shape design debate, whether with a wrist strap, tie or Mickey Mouse hat it? until the January of 2010, the team's opinion gradually became consistent. They chose the lab address in an old theater, a place where Mouseketeers live shows. Nick Franklin, who worked with Meg Clauforton, said: "The consensus we have reached is the blueprint for the team's future development, and this lab is the stage for the dream show." ”

The designers were stationed in the corner of the park and began to work, a bit like a location studio. The building itself, along with the lines reflected by the sun, is the style of the cinema in the small town of the last century of the 50. This is a slightly dilapidated, basically nobody to the place, the building has not even a piece of complete glass. There was an open space in front of the park bench, and the busy parents would rest here for a while and say to their children, "we have traveled 3000 miles to this place, so you can have a good time!"

In fact, in the porch behind the window, there are 30 designers around the clock to carry out high-intensity work. But even in temporary offices, people who come here will never suspect that the Disney research team will choose such a run-down place! " We'll be back in Orlando in a few weeks, "said an engineering consultant," and the only thing we have to do is toast. "In these busy days, only occasionally to see the leisure of the family in the window to take a walk when they have a moment of distraction."

At first, because the air-conditioner couldn't be turned off, the rooms they stayed in were surprisingly cold. Everyone wonders if this is the same chill as the Disney 4D Toy Story Shooting game (Toy Story Midway Mania). But in the room with such a "thermostat", is simply no disease medicine--for the trouble. So, in order to cold, Disney's designers are all out, to the park's gift shop to buy a lot of sweaters, blankets and gloves. Here, in addition to the difficult conditions, the work is progressing smoothly. Finally, mymagicplus--magic wrist strap as well as supporting reading equipment, together with the use of the network connection for the booking of rides completed! The wrist strap design is quite in place, wear it, no matter when you go to the park to play, all kinds of newspaper booth lights will be bright, but also accompanied by the sweet music.

This represents a series of legends behind the magic wrist strap, which typically has a detachable design, so that anyone in the world can find the right size for their wrists. Legend is the function, in fact, its shape does not look a bit complicated: colorful center plate, plus the pigeon gray border that's all. Adults can wear it directly, if it is for children to wear, the parents will be a gray border to remove it. A designer involved in the project said: "Our wrist strap is suitable for a variety of different sizes of wrist, Shaquille (Shaq) can wear, a few months of children can wear, within the range of the more no problem." "Disney has adhered to two principles in the design of the magic wrist strap:" The visitor is the guest and everyone is equal.

It takes an engineer six months to make the technology perfect: it's not hard to split, but it's difficult to combine. At the same time, the reader must reach an intelligent level to ensure that every visitor gets it and knows how to use it. The novelty of this design is that as long as you press the Mickey icon on the wrist strap to combine with the Mickey icon on the device, the instructions are read. If all goes well, the reader will display the green light and give the hint with a soft sound, and the blue light will appear when any problem arises-never red. At Disneyland, red light is banned because it usually indicates something bad happens, and here, there is only pleasure and no trouble.

Walk through the porch and walk through a set of double doors, and you'll see a cave-style studio that covers an area of 8000 square feet and a height of 50 feet, where you can see the new experience model of paradise. By 2012, the entire studio was divided into more than 10 "rooms" by large black cloth. Each "room" can be used in lieu of completing a visitor's itinerary, for example, a family can book a tour route and a hotel shuttle in the living room online, complete Hotel check-in, book seats for a future restaurant, and buy tickets for Space Mountain (kings). "We are using interfaces and new technologies and are expected to complete the deployment soon," Franklin said. "It's not an X-ray of Disney's experience, it's a visual representation of Disney's world of business infrastructure, which is sure to bring a new experience to visitors," he said.

To deploy the system, Disney's directors signed an agreement to spend $1 billion on construction costs. The effect of dress rehearsal is different, the project attracted the attention of chief Executive Iger (Bob Iger) and John Rester (John Lasseter), director of the Pixar company. Both of them, although new members of the company, have been actively advocating the remodeling of Disney Animation studios, but also led the visit to the strict requirements of the continuous improvement of the design script, two hours long. They do this for nothing else, because they love.

Then, after two more years of focus, the imaginary script was transformed into reality and then spent another 18 months making it all over the park. Studios were once the base of the company's staff, and people affectionately called them "actors." But now the studios are basically not open to the outside, and there are few photos. Based on the confidentiality of the project, we have no way of knowing the specifics of the project, because Disney has never been willing to make the secret of magic public.

In the summer of 2013, the Magic wrist band was first tested and its appearance would revolutionize the old rules of Disney World.

New era: The product of the type, invisible design

The most impressive thing about Tom Stargus is his straight spine, square chin and gracious face, the face of a former college sports star I met at a high school reunion. When I interviewed him on the phone, he worked at Disney's headquarters, California State's Burbank, While I was in a state outside, a room surrounded by a huge Disney-backed wing. There is a lot of work to do with charts and graphs, files that can sometimes cast shadows on the wall, but because of these efforts, information can flow to the company. If we compare Disneyland to human beings who breathe, it can be said that she sucked in tourists and exhaled data.

Staggs, the company's chief operating officer, has just been promoted to the chairmanship of the Disney Resort, which appears to be the next-most-publicized chief executive. He must persuade Mr. Iger and other directors of the company to launch a magical wrist strap. It is not difficult for him, like many tycoons, who cleverly conceal his radical ideas and express themselves in a very gentle way, whose communication skills have been praised by Wall Street. He is always talking to others, by summing up the range of High-tech progress over the years, so that people believe that the magic wrist strap is indeed the situation needed.

Staggs and the entire Disney company have high hopes for the magic wrist strap, and he quotes Arthur C. Clarke as an old saying to express his vision. "True high-end technology is no different from magic," he said. " Only in that way can visitors create more memorable memories. "He also told a story that Disney had launched Fast Passes (Fast pass) function, in the main attractions such as Space Mountain (kings), the provision of travel time for visitors. Of course, this is mainly for self-driving tourists, let them in a specified time to reach the specific recreational facilities before. Because the ticket speed is very fast, and a pass can only play once, once missed the time point, only dispatch experts to complete the "self-help." You are likely to see such a scene, the family is looking out of the park, and then dad to buy enough tickets to the speed of the hundred meters to the ticket booth. "I used to be such a hundred-meter sprint," Staggs said.

"The secret to creating happiness is not only to offer a variety of choices, but to address people's concerns."

So now you know why Staggs and the whole of Disney are so desperate for a magic wrist strap. Rather than tell your child that you will go all out to get tickets, make sure they see the Disney Ice queen else and take them to the little world of Dreams, Franklin said: "You might as well be a hero, promise not only to get tickets, but also to be the first in the army of the votes, so that there is enough votes, The family will be able to do whatever they want and have fun. "At Disneyland, there is a simple business logic that attracts tourists from the main attractions and can drive other businesses." The less time people wait, the more activities they participate in, the more they consume and the more memories they create. "The whole system helps Disney employees understand our business in depth," "We get feedback about where we need more food, the most popular tours of tourists, and how they spend and experience their products," said Franklin, former executive vice president of Disney's new experience, who left office last July. ”

At the same time, the appearance of the magic wrist strap also makes the company staff more optimistic about the future situation. The overall goal of the wrist strap design falls on the payment and purchase of tickets two links, can effectively prevent the purchase of tickets in the process of fraud can also save the time to deal with. The advent of the Magic wrist band and Mymagicplus has allowed employees to "bid farewell to the old-fashioned trading model and gain a more personalized working experience in the interactive space," Clauforton said. There is no doubt that Disney, as a major technology platform-led wrist strap design, has updated the experience of everyone, including employees.

At the same time, the digital world is also experiencing the rapid development, change quietly to, appear in the mobile phone as portable equipment, let us not feel more choice, for the future is also much to look forward to. Staggs said: "If a company does not provide users with a variety of choices, do not grasp the latest technology, there is no idea to make products personalized, which I do not understand." "In fact, the development of the theme park and the digital world is closely related, generally speaking, it encountered in the development of the bottleneck and we encountered in the digital life of the same, similar to the resistance." "Disneyland is so big that within one months, it's always going to be a lot more than you can do." "The choice of providing users with diversity is something we have to do sooner or later," Staggs said. ”

But in fact, the light has a choice is not enough, you have to do your best to solve people's worries, after all, choose more is a troublesome matter. After the redesign of the Disney World by dispersing the flow of people to narrow the selection, basically in the tourist before the start of the plan. Staggs said: "Even in the holiday, there are still tasks in the body." "In other words, Disney knows what parents come here to think about: we're going to have tea with Cinderella, but where are those things from Buzz Lightyear?" The park, however, is not a game, and it is not possible for people to lead 300 rounds of war. What the magic wrist strap can do is help you make a schedule and then let everything go according to your personal wishes. "It makes people's vacations unfold naturally," Staggs says. "Everything will go as magically and orderly as magic, not a rigid plan or arrangement." "The feeling of ease and ease will certainly make people linger, and dwell on it."

Is the world we live in will become like the Disney World? On that day, the sensor exists just to accommodate our pace and provide us with more freedom. There are signs that someone has begun to do that. When the Disney cruise ship first used the technology, the major airlines, sports federations and athletic teams consulted the Staggs on technical issues, but he simply replied: "We are just beginning to try this technology." "Obviously he is not willing to share, but it has also shown that his team members have conceived and devised many features that are close to science fiction." Now in the Disney restaurant, there is no need to talk, there is food automatically, and the design team's ambition will not stop there.

The Magic wrist strap has a sensor built into it, which can be used to make any rides, and the Disney Company can determine the location of the visitors. Also, as mentioned before, at being our guest restaurant, the visitor's hand sensor, plus the radio on the table and the ceiling, three of the visitors to the Triangle positioning, and then the waiter accurately found the table. If Disney decides to install more sensors in the park, then a new data world will be formed, and it is possible to encounter Mickey and Snow White on the road. Countless cameras will bring you and your family together in a good moment to record down, in the amusement facilities of laughter, the encounter Snow White surprises will form a personal exclusive film (product team called "story Engine"). Also, if you wait too long in line, you may receive a free ice cream coupon or follow the shuttle bus to the next location. Disney's people embrace a saying about consumer service: turning negative experiences into positives will change the way consumers think about a place. The casino has the same reason to prepare free drinks and performances for gamblers with bad luck.

Franklin did not comment too much on these forecasts, but gave an interesting comment: "People are used to calling everything in the park a networking thing, which misses some key points," he said, "which is actually an experiential internet of things." Tourists don't need to know what's going on, they just have to feel the magic. ”

These experiences will soon be emulated by some designers: no Trace, everywhere, in a word summed up is the ordinary world of Magic legend.