Social network access to the new War network search engine

The internet era of war, nearly more than 10 years, is the internet booming era, every day there is fresh blood injected in, strife. switch back to 2000, the Internet ushered in the climax of innovation, the existing stock market tottering, Lycos,yahoo!,infoseek and excite are doing search. 　　

Content publishers benefit from the flow of the search engine, compared to aol,compuserve and other closed networks, search engines open enough to help the site to disseminate content, regardless of size content publishers or retailers very large traffic sources.

Then, small Google came out, the interface is simple, search fast, the result is better. Although the market has matured, Google has found a way to get in.

Since 2000, content publishers have been embedding search engines on their sites, initially by collaborating with several well-known search engines or by doing so themselves. But soon, brand search engines are beginning to realise that if they work with content publishers, they can get more search, more data, and more market share. As a result, the search war around content publishers has started, but content publishers are not just choosing a search engine product so simple, there is also the money factor.

Smart content Publishers who choose Google, rather than Yahoo! or Ask,google, prove to be better than their rivals, so it can pay more for content publishers, and in the next few years, as the economy slumps, Search engine began to become the core content publishers to profit and small retailer survival, Google through its own profitability of the content publishers to dominate the market, which is also a key factor in determining search engine market share, by 2004, Google, the search of the war basically ended, Google has not only found a way into the mature market, it is leading the healthy development of the market.

Content publishers are one of the winners, not only from the search engine to get traffic, but also to obtain a substantial income, in fact, the revenue generated by the search for a relatively high proportion of the network, this situation is difficult to reproduce-what can be at the same time to bring traffic to the site of the money revenue?

Switching to 2011, we are in the midst of an upsurge in internet innovation, the stock market teetering, social networking is the most important, and social networking has developed, and Facebook and Twitter dominate the market.

The site is a great boon for social networking, where people recommend their friends to the site, and social networks become competitors in terms of traffic sources.

Now there is a small Google (+), trying to enter the mature market.

Sounds familiar, doesn't it?

Yes, you can say that 2011 years of social interaction is very different from the 2000 search, but the similarity is better than the different, like 2000 people desperately in the site embedded search engine, 2011 people to social network doing the same thing, social sharing buttons everywhere, Facebook social plug-ins throughout the network, Just as the 2000 search brought traffic to the site, the 2011 social network brought traffic to the site.

You may think that social games are over, Facebook is a winner, no matter facebook.com or Facebook social plugin on the Web, but if you are Google or Twitter, you won't forget how the search war ended.

So what happens next? If history is always strikingly similar, social networks will end the war by bringing traffic and money to the site.

Social networks, which can take the most traffic and revenue, will occupy the largest market share, and that service will generate maximum traffic, maximum users, and the strongest revenue. Social warfare is likely to move to content publishers ' websites, and their revenues will become core currencies.

Just as Google gained market share through simple, fast and better results, we see the same scene in today's social-sharing wars, and content publishers are once again the biggest winners when Facebook, Twitter and Googld are competing for territory.

It's too early to say who will win, and Facebook in the 2011 has a strong network effect and is in the lead in social leadership, compared to 2000, with no leader in the search field.

Facebook's social profitability may not be as strong as Google's, and Google has a good cash flow on its search, which can be a time of no account of the social-network's profit model, and Twitter, which is second only to Facebook in its Web site, can innovate quickly, Look at the recent statistical analysis platform it has released. Although its profitability is much worse than that of Facebook and Google, its organic demand is strong.

Now no one can say how social warfare is going on, but they have already begun.

If you're a brand, retailer or content publisher, you're lucky. You may be lucky enough to see the 10-year-old opportunity to bring traffic and revenue to your site, and they can drive innovation and make the whole web a better place for us.

Via TechCrunch by Seth Sternberg