Social networking sites slump to overseas promotion or social games can be successful

Recently, in the Oak Interactive Group chairman and CEO Chen said, Thousand Oak has been in the last year, in Japan set up a SNS company. Bring social games and web games online to foreign markets to deal with his weakness in the domestic social arena.

It is understood that the new company established SNS company named "Gummy", the new corporation by the Japanese local team management, Thousand Oak Interactive wholly-owned holdings. The new company will be the main social game, through the Mixi and other Japanese social networking platform to promote the cooperation.

In recent years, the "gruel" of the survival of the domestic social networking site game developers began to collective "overseas gold." This has worried users who love such social games, and it has made it a necessity for domestic social networking sites to start self-help.

Developers "anti-water" social networking site busy self-help

If anyone asks, what types of Web sites in the global Internet have been growing fastest in recent years, focusing on the biggest user growth? non-social networking sites.

2 years ago, SNS site A fiery, internet community to the SNS heavily invested, everyone, 51, happy and so on a large number of Web site wind. But regret is not good, so far, happy net rely on the game few people play, 51 began to entertainment game development, Renren has made a login reward and so a mess of many measures, hoping to save the loss of users.

The growing influence of social networking sites is not limited to the international, but it is also the case at home, and the social networking site is the most important to the popularity of social games, the development of such as Warcraft and other large-scale games, the status of the threat is increasingly prominent. At present, the domestic social networking site game developers are trying to flee overseas, to the news of MySpace, Facebook and other well-known social networking sites in the industry, but also prompted netizens to the domestic social networking site development prospects of thinking.

Domestic Social game developers collective "overseas gold" phenomenon, the reporter also from some domestic social networking sites to obtain confirmation. "Some of the domestic developers do put the game on an open platform offshore," he said. Not only are developers on the web, but gaming developers, including some platforms such as the 51.com and 139 communities, have developed their businesses overseas. "said one person who declined to be named.

It is difficult to walk away from overseas

As for the reasons for this exodus, most people in the industry agree that the economic factors are the root cause, and that some of the rockyou and MySpace-represented foreign websites are only contributing to the policy, not the determinants.

According to industry sources, at present, our social networking site game developers survival is not easy. Although such as "Happy Farm", "Happy Restaurant" and other games have been unusually hot, but for the game revenue, SNS site has drawn most of the proceeds. The highest proportion of the domestic network is Renren, and developers to take is 46, everyone net take revenue 40%, developers take 60%. However, in some social platforms, game developers can only extract 40% of the benefits of a few. Contrast with the foreign platform, platform and developers divided into 37 open, that is, game developers to extract 70% of the revenue.

In addition to the reasons stated above, there is also an external cause, such as Playfish, Playdom and other overseas developers, whether in terms of impact on the results, or economic benefits, has been a great success, so that domestic social game developers are envious. Any aspiring and ambitious entrepreneur wants to maximize his career, after all, a soldier who does not want to be a general is not a good soldier.

In other words, the impact of domestic social game makers fleeing abroad on social platforms is, on a certain level, short-lived. If this kind of game business turns abroad, will cause the foreign social game development gruel situation, therefore the competition also can aggravate, but the successful person can only be very small, the failure party also chooses to return to the haunt, contributes its ability.