Sogou map Xiangxi: Make the user moved micro-innovation

Sogou map as one of the application of map navigation, tepid, today to see Sogou map general manager Xiangdong to the industry and users of the view bar. User experience in map navigation application where are the pain points? The first very important indicator positioning capability. Apple has done a good job of positioning, but for more Android users, there is a pain point that is often limited by Android's search for GPs and location updates. This is still going into the application of the link. The difficulty in the navigation process is the voice broadcast. Navigation view, how to express, in the process of how to guide the user, there is no real map, road information is not permitted. In the quantitative assessment of these issues, you can actually find that for the entire navigation industry, the power flow, positioning capabilities, end of the search, road information, time estimates and other aspects have not reached the user's expectations, but to work in these areas, the marginal benefits will be less and less. There are also some requirements that are expected, like path planning, navigational views, and voice broadcasts, and making small innovations at these points can make users excited. Subversion is difficult, that makes the user moved micro-innovation navigation application in recent years, the development of the form has been basically mature, want to do subversive innovation is difficult, and for users, big changes may not be able to get their approval. However, some fully understand the user needs of the changes will often bring great marginal benefits, which is xiangxi to the so-called user-moved micro-innovation. Kong Xianglai first mentions the function of an endpoint smart recommendation. Take the subway station as an example, the past navigation vendors will put the information on the map of the portal, users find it very inconvenient, but by the aggregation of all the entrances to the subway station this entity, users can be more intuitive understanding. The second micro-innovation mentioned is a change in the depth of understanding of user needs. It is normal for the user to take the exact address as the destination before they travel, but the user's real destination is often not the address, but the nearest parking lot. The user is short-sighted, we now do is in a reasonable time to change the destination to the nearest car park, direct to the parking lot, the user's acceptance of this function far more than at the beginning of the path planning phase let users check the key near the parking lot better. These are the habits of the user, you can not reverse the user's behavior, can only adapt to him. Excellent user experience also requires the technical realization of the ability to first say the rationality of path planning. There are two problems, one is to present multiple strategies to let you choose. A lot of navigation has high speed first, the shortest, avoid high-speed congestion, avoid charges, List a lot of options, looks like the function is very strong, very professional, to our understanding of the user is not good design, give users the choice is to give users the opportunity to make mistakes, the best products are users do not have to choose, Push the best answers directly to the user. Second, the current application of the path planning for the processing of navigation is too academic. In the planning system recommended path is often theoretically optimal, but the actual operation will find a lot ofProblems, such as recommending an uncommon shortcut to a user is a terrible thing. So many strategies in the cloud at the same time to the user, the number of strategies to do a mixed order, according to the results of the rearrangement recommended the best results to users, the greatest degree to reduce the fear of user choice. The optimal route recommended to the user is also the highest overall score. Traditional estimate time is usually based on high-speed speed limit and real-time road conditions, but there are different problems, mobile internet, like the German Sogou are more and more rely on UGC data to improve the coverage of road conditions, accuracy and timely correction of road conditions. Now the map of the red-green lines to express the way the road is very primitive, to really establish the observation model and sufficient data reserves are quite difficult, must have enough data to supplement, this depends on passive UGC. Back to the first pain point mentioned above, positioning ability. Android users are unable to get GPS signals in time to exit the navigation, which has a very high rate of impairment. To reduce this probability, the solution is to create very sophisticated road conditions for the entire urban area, but it must be based on large data. And the internet manufacturer has accumulated a lot of data in this respect, and has accumulated quite strong ability in the data mining aspect. Finally, Xiangxi, we talk about the user experience over and over again, what is the real experience? Experience is the most important thing in addition to your product design and technology implementation is that you have a very good interaction design that can put all your abilities together.