Some analysts said that the industry "holding group" trend has become increasingly obvious

Group buying industry called the merger of the first case of Group F, Gao Peng merger case closure. A few days ago, Group F, Gao Peng Two announced, merged newly established company officially named Groupnet, and said that the market share is expected to "in the short term to do the first three."

Two sub brands continue to operate

A few days ago, F Group Original entity Company "Beijing Kara Interactive Technology Co., Ltd." officially announced its name changed to "Beijing Net World Life Technology Co., Ltd.", the English name is "Groupnet". At the same time will be the original senior group entity company included.

The new company "nets the world" PR director Liyunlong to the "Beijing News" reporter said, "In the future, Group F and High friends will continue to operate as a child brand." Gao Peng is responsible for the high-end market, F Group platform is responsible for more popular white-collar market. ”

And according to the estimates of both sides, after the merger of a fusion, running-in, the current market share in the industry should belong to the top five, and hope that in the short term can do the first three strong.

According to people familiar with the situation, before the end of the year, two domain names are likely to be "one", operating staff also changed to "the same dial." According to previous news, the F Group CEO Rynning will serve as the new company CEO, although F Group and Gao Peng will be different positioning of the independent son brand exists, but the two sides will be integrated sales team.

People familiar with the matter said that the human costs, operating costs, technical costs above, the high level of peer is in high, to edit wages for example, to the Group F 1.5 times times. Therefore, after the integration began, the high-peer team in a large number of layoffs, now more than half of the staff. "Instead of selling, maintaining, and cost, it is better to run the same group of people." Perhaps so, the subsequent two companies will probably abandon their independent operations. said the person.

Group buying industry is now "the Giants carve Up"

Groupon's first attempt to enter China began with a high-profile start, but under a massive propaganda campaign, investment was depleted in 1 years. At the same time, because of the number of websites, group buying website price war is fierce, the industry called "Thousand Regiment War". Group buying overall into the bottleneck period.

According to the 800 report of group buying third party organizations, since March, more than 80% of group buying visits have been concentrated in the top ten group buying companies, indicating that the entire industry has developed from excessive competition to a small number of giants to carve up a stable state of the market. As the high friends and the Group F have a common investor Tencent, this June, shareholders Tencent decided to integrate the two sides.

Data show that as of the end of June, the number of domestic group buying sites of approximately 2,976, compared with the peak of September last year, a reduction of 2,082.

"Analysis" group buying industry began to hold a group of heating

July 31, the United States network CEO Wang Sun out the latest operating report card, showing the United States group net July single month sales have exceeded 500 million yuan. And from June public data, the first three are the United States Group, glutinous Rice, the public comments, glutinous Rice has been 200 million yuan mark.

But after the first echelon, the days of other group-buying sites have been tough. For example, the Group F and the high friend's previous performance are not very ideal, the merger is also regarded as "holding group heating."

"F Group and high Friends of the merger has a certain specificity, because the two sides behind the common investors Tencent." "As a result, mergers are not representative of trends and have little impact on the industry as a whole," said Iris analyst Huang. However, he pointed out that the "holding group" trend has become increasingly evident in other forms, such as happy Net has its own group buying business to the F group operation, Net will also buy business transfer to the litters group.