Some real estate developers capital chain tightening price promotion withdraw funds

Price reduction promotion will be the main means of Xu Jian this year's real estate control policy implementation so far, real estate developers have begun to appear cash tightening signs, but also has been a reduction in the trend of promotion of cash withdrawal. "As far as I know, there are already 4~5 real estate development companies in the financial chain of signs of tension." The actual situation may be more than I know.　　An analyst at China's easy habitat told the first financial daily yesterday. China Banking Regulatory Commission held its third economic and financial situation Briefing meeting recently, the real estate loan risk has become one of the focus of attention. In fact, recent regulators have issued intensive warnings about the risk of real estate credit, especially development loans.　　The analyst pointed out that many developers have already started the early warning mechanism on the issue of capital chain, in addition to recourse to expensive trust financing channels and the sale of some of the equity, there are many hands have "goods" developers choose to reduce sales.　　Some of the housing enterprises capital chain problems at the beginning of the new country 10 issued 1.5 months, China real Estate Evaluation Center in its published "2010 China Real Estate listed Companies evaluation research Report" pointed out that in the period of extension, credit tightening, high debt rate factors, listed housing enterprises will face huge financial pressure at the end of this year.　　According to statistics, there are 14 housing companies at the beginning of the year to set the annual sales target, but only Soho China, Evergrande, Hopewell Rich and other 4 companies in the first half of the year's sales of more than 50%, the remaining housing enterprises to complete the annual sales target of 40%. Poly Real Estate Marketing director and spokesman Hu in the new recently disclosed to the media, Poly Real Estate (600048.SH) last year's sales of 43 billion yuan, the target this year is to increase 20%~30%, that is, about 50 billion yuan. 2010 1 ~ June, the company achieved a contract amount of 21.755 billion yuan, the completion of the annual target of about 40%.　　Greentown China and Hengsheng Real Estate are only 32.69% and 27.79% of the annual sales target. At the same time, with the development of property market regulation, listed housing enterprises in the bank loans, capital market financing channels are also blocked. Dr Long, director of the China Real Estate Evaluation Center, said Evergrande, agile, gold, Longhu and other large listed housing enterprises, began to finance through a variety of ways, including the expansion of priority bills, fund raising, overseas financing, Greentown China, Chinese enterprises, New Town real estate, etc. have also through the trust to achieve financing. "There are some companies that even pay high interest debt frequently." If the current regulation policy is effectively carried out, I believe that it will not take too long to affect the financing environment of real estate development enterprises, the pressure of the listed companies ' capital chain may keep rising.　　"Long said. Start early warning mechanism to reduce sales in 2010, financing channels blocked, sales are not too beautiful, Greentown, Hengsheng, Longhu and other housing enterprises have said that the second half will increase the push. such as Longhu Real estate revealed that more than 60% of its new listings will be launched in the second half. Hu in new also said: "We did a calculation, the second half of the securityThere will be an increase in the supply of real estate and no problem in completing the annual task. We plan to concentrate on the drive in September ~ October. "These analysts said:" The new Deal effect has just begun to appear, under the financial pressure, the capital of the major enterprises will not only appear in the financing channels, will also be reflected in the product delivery speed. Some of the housing companies that may face a capital-chain problem at the end of the year have launched early warning mechanisms, with price cuts showmanship one of them. "Take Shanghai as an example, in early June, Shanghai real Estate leading Enterprises Green Group in Shanghai, the preferential activities of various properties have been fully spread." Among them, is located in Shanghai Baoshan Gu Cunno Green Park one goods apartment room price is quite large, from May 16000 yuan/square meters straight down to 14000 yuan/square meters, individual low floor housing prices can even be low to 13,000 yuan/square meters, preferential margin of nearly 85 percent. With "90 Villas" products renowned Shanghai Songjiang University City Green Rose Jiuli, its apartment room also gave about 85 percent discount.　　At the same time, Poly Real Estate is located in Baoshan District, Shanghai gu Cunno "Poly leaf Shanghai" Project, in the macro-control policy issued after the opening price of 15500~17000 yuan/square meters, and in 3 April this year, the project sold new house prices have been as high as 18000~19000 yuan/square meters. Another message that can not be ignored is that although the July Shanghai property market, there are some individual first taste price "hot" sugar developers began to raise prices, but after the increase in sales, but not as big as before. Woo-Wei, deputy director of real Estate Research center Lu Linlin pointed out that from July, the largest supply of 10 projects, only Citic Pacific and a city of the month turnover exceeded its pre-sale total area of 50%, other transactions generally lower. Half of the real estate transaction rate of less than 10%, of which two items show that the month to get the pre-sale certificate but no records, and the Kowloon Warehouse opened last month only 7.75% of the sales rate. "Buyers of the future housing prices are not expected to be significantly adjusted, so if the policy is relatively stringent, developers are unwilling to reduce prices, the future volume of large volumes of the possibility is not."　　"said the land riding Lin.　　Woo Granville and the property market yesterday jointly provided data, July 2010, Shanghai City of commercial residential transactions area of 430,000 square meters, the chain June slightly increased by 2.38%, but compared with July 2009, only for its entire month of 23%, turnover is still low. If the price is promoted, new problems will emerge--the developers who bought the land last year will have to face the "flour" expensive "bread" situation.　　The Shanghai United Property Exchange recently listed information, there are many want to sell in the form of equity transfer of Low-cost second-hand homestead. According to the latest market analysis provided by the Shanghai Joint Property Exchange, in the recent week, the real estate industry in Shanghai property rights market in the first place, the new push listed items are the largest amount.　　According to the introduction, Shanghai property market a week new push listed items 3, the transaction amount of 1.043 billion yuan. China's real Estate Assessment Center predicts that the country's entire real estate market mayNow a two of the shock period. During the concussion period, some of the 2009 radical Land Development Enterprises will face the plight of poor sales, capital chain, financing difficulties and so on, the 2009 moderate to take, cash abundant, maintain a more stable operation of real estate development companies will face new development opportunities. Ultimately, regulation may end up in projects and companies where the dominant firms swallow up the capital chain.