Some Thoughts on product values

Lately I've felt more and more at work about the impact of values on products, and because some things are influenced by values, the difficulty of changing things itself becomes much harder. While many of the approaches in product design are not right or wrong, many times the results are different because of the company's values. So I'm going to talk about my own ideas about product values.

1 values determine the business model of the product;

In the definition of whether a product is successful, there is a it is important that the product is on a commercial path to meet the company's expectations. But for product personnel, it is often necessary to constantly balance the commercialization with the user experience.

I am currently in the company's main business is the game, and our main game charging method is the timing of charges, however, basically everyone knows for the game, according to the cost of the profit space is actually bigger. So there will always be some discussion inside the company, because there are a lot of people want the company to be able to change the revenue way to prop charges, if the change to prop charges then we have the number of users on the basis of the increase in income. But this kind of argument basically each time is the eldest brother to reject with the reason of the value.

Many times the product values of different user groups are different, the giant "journey" of the ability to make money to many people admire, Shi Yuzhu earned pots full, I also often listen to some friends around praise "journey" this game. But at the same time, the Giants also received a lot of infamy, because who spends more people who have the best equipment, who is the winner. In comparison, Warcraft players for the "journey" is certainly very disgusting, and it is difficult to become a loyal user, and like the "Journey" of the users can still enjoy themselves.

Compared to the timing charge and prop charges, the timing of the amount of profit is almost predictable, according to the number of users, the user multiplied by the time of purchase multiplied by the cost of the hourly income. And for prop charge, profit space is very large, especially when the player is rich, then he will put a lot of money for this game, of course, the premise is that the game also provides him with the way to spend money.

Insisting on our own values can sometimes cost us some material benefits, but there is always something to keep us in our interests. After all, in addition to making money, there are more important service users value.

2 values embodied in the pursuit of product quality;

Do product time is long, product personnel will also understand a truth, a product can be successful, depending on a number of factors, for some areas of the product itself or not even play a decisive role (the Internet in China has developed so far, practitioners more or less have some product awareness, So now the experience of Internet products is mostly not too bad. When the product is not online, not from the data, profit and user feedback to measure its success or failure, the product shape is determined by the product personnel.

Some companies, product personnel's superior leadership does not understand the product, let the product boldly to do, gave a lot of resources to support, the situation under the product personnel work is relatively good dry, you do five points can, do 7 points may also. Product personnel have their professional knowledge, in the heart of their own will be said, even if others do not require, they have to their own requirements, and from some user feedback and data analysis to quantify the effect of the product.

Product personnel in the product design in order to pursue the interface of the aesthetic and good user experience, so in the prototype design will use some interaction, UI designers will also pay attention to details, such as some gradient, shadow effect, but this will give the front end of the colleagues to make the page added some difficulty. Some technical colleagues will be because of a little difficulty and expect to modify the UI design, then the product of colleagues and front-end colleagues will be divided, if the company's top of the product is not valued, then the product side will be at a disadvantage, resulting in the original excellent experience of the product greatly discounted. I also have a deep experience in my work-some things have nothing to do with ability, attitude. Some colleagues in the job actually have the ability to work 8 points, but they actually do only 5 points. Most of this happens in companies that are not focused on products or not in product-led companies. Apart from influencing one's working attitude, values also affect the person's learning ability and enthusiasm for work.

3 values affect product design and product strategy;

Sometimes chat with friends, always mention a minimalist style of the site, for the game product prototype design can not follow the simple set of ideas to do, of course, from the function of the user needs must also be satisfied, but for the game users that the design is too simple. There are many ways to meet the needs of users, but different ways to bring users different feelings. Products, in addition to the function, the UI is also very important, but the embodiment of the values in the UI, is often very detailed, does not affect the function, many times is the embodiment of the product staff self values.

One of the things that happened recently at work is that the company wants to develop a product that allows users to apply for development tickets. However, due to the cost limit, we stipulate that only the amount of user invoices more than 500 yuan, the company is willing to bear the cost of mailing, less than 500 yuan by the player to bear their own. At that time, we debated a problem, that is, whether the user can choose more than a recharge order to invoice together, if you can then there will be increased user development ticket amount of the possibility (the user would have opened 300 is enough but between the postage threshold so will open more than 500). One side of the idea is to recommend that users can only select an order at a time, so that the function of the user to limit the amount of invoicing, originally wanted to open invoices but for the cost of postage considerations, may also be dismissed the idea. On the other hand, the user has to pay the user to develop the ticket is taken for granted, should retain all the rights of users. In fact, the user's most basic demand for the development ticket has been met, but there are some differences in the implementation of the strategy. One side wants to deliberately block the user from developing the ticket, while the other party thinks it is natural for the user to develop the ticket and should be fully satisfied with the product strategy.

In addition to the above three points, the difference in values will also affect the development of the product point of time, the principle of product content classification, product profitability and other differences. In the work, the product personnel between the values need to constantly running-in, but the people with the same values for the general direction of the product is agreed, and the unity of team values, can only rely on from the practice of persuasion. Values are embodied not only in the understanding of the product itself, but also in the understanding of the user's needs. In addition to product personnel's values, users also have their own values, product personnel values will be given to the product, the user's choice of products is also the recognition of product values.