With the spread of information more and more quickly, the characteristics of the Internet. Therefore, more and more rapid information dissemination requirements more and more important, simple way of information dissemination.
1. Information is getting smaller.
From the original book sold in the market, gradually change small, such as Google's index of a single page.
Another example is the birth of a blog. There are still more than 73 million blogs today, although most blogs may no longer be updated, but they do create a very large number of individual pages as the most basic information unit to spread across the Internet.
Information travels faster, and people find that most of the individual articles may not be what they want, so many search engines have indexed the establishment of a single paragraph, quickly finding a single paragraph.
Information is faster and people find that it's too troublesome to have a single paragraph, and there's a word that spreads, like Twitter. So Twitter starts out with a more free flow of information, a definition from the very beginning, and a look at what your friends are doing? I think Twitter better fits the concept of a more rapid delivery of simple information to the News center.
Video, too, maybe a long time ago you watched a 90-minute documentary on TV, or a 45-minute episode, like a full house, but now you've found more than 5 minutes of YouTube videos, "incredible goals" or "funny cats and dogs." The video is also getting shorter.
What about the sound? The sound should actually be shorter. But people's demand for sound may be more on the radio, and the only sound you need to face your computer may be MP3 music. So your habit is also in the 1-hour radio program turned into 5 minutes of music, you can hear a lot of songs on the radio, but you now more purposeful to choose a singer's songs, and eliminate the other "http://www.aliyun.com/zixun/ Aggregation/10533.html "> Information noise".
2. The way information is organized is becoming more diverse.
Google's contribution to the organization of information is to keyword information in a way that is organized.
Facebook's contribution to the organization of information is the use of two-way friendships to rearrange information.
Twitter's contribution to the organization of information is the use of one-way buddy relationships (broadcasts) to rearrange information.
Foursquare's contribution to the organization of information is to rearrange information based on geographic location.
Therefore, every time the information of the Organization, will meet the users of a particular aspect of the information needs, as in the consumer shopping, you can organize information according to men and women, can also be in accordance with the time, hot, discount rate in the organization of information.
And every time the information is organized, it is full of magic, will create a great company.
3. The efficiency of filtering information is becoming more important.
From the point of view of the receiver, the filtering of information becomes important, because you receive such a large amount of information through the Internet, you are unable to handle, 24 hours to remove 8 hours of sleep, 3 hours to eat, 8 hours of work, 1 hours of rest time, you used to process other information, should be in about 4 hours, How to efficiently use 4 hours. is a game process.
The game is that if you use Facebook, you will be less likely to use Google. You use it to amuse yourself, and you will certainly reduce your reading time.
Therefore, a variety of filters to meet the users of certain information filtering needs, is an information architecture, is changing a very important part, before the information architecture always said:
1. Classification of scientific catalogue (Top-down classification form)
2.tag Classification (bottom-up classification form)
But search is becoming more and more important because people need to be more efficient at finding information, and searching (a super smart search system) can become efficient. By recommending, it also makes information efficient. Of course, these efficient methods increasingly replace the traditional scientific classification of the search, or tag classification.
For me, in watercress, the most used habit is search a book, a film. I will also see some popular movies, books, or recommend to me. But more users in the watercress is actually from the search engine direct hit, such as you in Baidu or Google search "Shawshank Redemption" directly to the Watercress film page.
These are some recent thoughts about information, and have recently taken into account various forms of information about goods, some luantan. (For commodities, it may be very different from traditional information, because it has very high effectiveness.) Next time. )
Source: http://www.dreamcog.com/?p=56061