"Song billion group" is a depressed market "sesame open" secret word

Today from the song Mei website learned that as of August 10, "Song Billion Regiment" activities have been 10,000 orders! This activity starts from July 10, unexpectedly sold 10,000 pieces of furniture in 1 months time, obtained the sale of billion! This sales feat is not the traditional store sales can not be achieved in the entire Chinese furniture industry sales history is unprecedented!

The most important thing is "song billion group", "million people bargain song billion group", or through the "Offline sales" and "online group buying" way to achieve bulk sales of bulk furniture. This for the enterprise can get orders and sales, for consumers can enjoy the "55 percent" value concessions to buy European-style furniture.

To know 10,000 pieces of furniture, this "million" is a breakthrough in a limit. In ancient China, there is a Ming Junzhou Wang Ji hair, he once "to all people and serve the world" ("million" the surname origin of the word is from this allusion from). That is to say, Wu at that time obtained 10,000 person's support, obtained the national populace's convinced, thus overthrew the brutal unscrupulous Shang. From 100 to 1000 to 10,000, if you break through the million words, then from quantitative change caused by qualitative change. Trimebutine this time in 1 months sales of furniture 10,000 pieces, but also from quantitative change achieved qualitative change, not only 10,000 orders to obtain, the total sales increase, but also the establishment of the song Mei furniture brand and promote. Through the "Qu billion", Trimebutine has been in the furniture industry to establish a brand in the hearts of consumers to establish word-of-mouth. Can say "Qu billion" clever use of E-commerce "group buy" mode, for manufacturers and users have achieved a double win.

And in the current slump in the real estate market, after the country's repeated regulation, the rising "house price" finally got the containment of the large environment, the national commercial houses in various regions are showing a "decline in quantity" state, which will undoubtedly directly affect the furniture, building materials, home decoration and other related industries, these manufacturers inventory backlog, the products are not available, Sales slump. At this time, trimebutine furniture through the "song billion group" such a group purchase activities, is undoubtedly the first to break the market deadlock, like found a sesame to open the secret word, found the treasure cave Alibaba.

So, rather than "Qu Yi Tuan" help Trimebutine broke the depressed furniture market, to say "group purchase" is the traditional industry to find "treasure" of "sesame open" secret word.

Because, for the traditional industry, the use of "buy" this new type of Internet E-commerce mode, on the one hand, can minimize the vendor consignment, façade maintenance and other intermediaries, to reduce costs, so that the maximum let consumers become possible, on the other hand can reduce market risk, quickly gathered popularity, Any store sales can not achieve amazing sales performance. And now the domestic "buy" site, although very hot, but only limited to the life of consumer goods, frankly speaking is to let users "eat and drink", rarely provide affordable goods to them. And this for the traditional production, manufacturing industry enterprises, whether or not to "buy" to help themselves to achieve sales orders? We do not know, but "group purchase" in Nature as a new form of electronic commerce, through the manufacturers of the behavior, in order to achieve the effect of small profits but quick turnover, borrowing households through word-of-mouth dissemination, it is tantamount to doing an advertisement for the enterprise, so that the brand awareness of enterprises to upgrade, but also to More importantly, it can save a huge amount of advertising costs, so as a business and why not?

Of course, on the consumer's point of view, they can not only 55 percent of such ultra-low discounts to buy their favorite products, and this well-known enterprises "online" and "offline" combination of the way also eliminates the consumer's worries. After all, like these traditional production, manufacturing industry well-known enterprises, themselves have to cover the national sales channels and after-sales service mature operating system. So, consumers can boldly under the online purchase, but also can personally go to the store to see the goods, the real "seeing for the real", so as to eliminate the network to buy the security concerns.

To sum up, the author believes that this line under the combination of online group buying mode is inherently suitable for traditional manufacturing enterprises, but also conducive to the user with hard consumer demand, and from both manufacturers and consumers to see this is also a winning strategy. Therefore, the personal view of this "song Mei and Taobao" joint development of this group buying mode, not only to open in the industry to buy the success of the precedent, but also very worthy of the industry counterparts to follow and learn from.

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