Space business intelligence--initial water in large data age

With a little attention, many phenomena in daily life are intriguing:

Why do KFC and McDonald's always be neighbors and never lose business?

Why does retail giant Wal-Mart dare to advertise the lowest price?

A common factor behind the answer is that the data, KFC and McDonald's are so strong that it sells more than just hamburgers, but rather a "real estate business" digging into the data to pinpoint the location, and Wal-Mart's success is that it started digging up data to improve its supply chain as early as the 1970s.

With the advent of the large data age, the rapid development of geographical information, many people in the pioneers inspired by the start of mining data in the ocean business. Thus, a new noun is gradually incorporated into people's vision, that is, space business intelligence.

Space business intelligence and business intelligence

What is the connection between business intelligence and the explanation of space business intelligence?

The concept of business intelligence was first proposed by Gartner Group in 1996, and the Gartner Group defines business intelligence as: Business Intelligence describes a range of concepts and methodologies that complement business decision making through the application of a factual support system. IBM is the first manufacturer of business intelligence, and points out that business intelligence technology provides technologies and methodologies that enable enterprises to quickly analyze data, including collecting, managing, and analyzing data, translating that data into useful information, and distributing it throughout the enterprise.

The concept of space business intelligence is not yet ripe for definition, Bao Junming, director of the University of Michigan's China Information Research Center, is defined as: space business Intelligence is an extension of business intelligence services, involving the distribution of space and network, the surrounding population, environment, geography and so on. Compared with the traditional business intelligence analysis is the integration of space map services, whether from technology, or large data are much more complex.

Space business intelligence in our country or new things, Huatong people Business Information Co., Ltd. Bai Huanbung said that the reason for this new business, on the one hand, to learn from the U.S. business development trend, we can predict the market development in China, on the other hand, it is because the customer began to have such a demand, in the enterprise channel sinking development, logistics and distribution, etc. Require space intelligence services. specifically to the business, ESRI China product director Chen said the business is in its infancy, and ESRI has provided space business intelligence solutions for many commercial companies such as Nike, Petco and FedEx, with large data, mobile technology and cloud computing being the future trends, How to integrate these new technologies and space business intelligence organically, enhance the ability of application, and spread the geographical wisdom to the wider business field, we need to work together to accumulate more cases and experience.

Spatial determinants of business decisions

In the conduct of business decision-making, the space factor as an influence, by more and more economists and geographers attention. When people make various business decisions, it is unavoidable to consider the influence of spatial information on decision results. The spatial influence factors of business decision mainly include population spatial distribution, urban space planning and development, urban traffic spatial distribution and so on.

1 population spatial distribution. City is a place for human settlement, all the functions of city are closely related to the distribution of population, and they affect each other. The distribution of population is manifested in the spatial distribution of population structure, the spatial distribution of population, the spatial distribution of density and the spatial distribution of population quality. People's ideological orientation and behavior influence the development of city and economy, and the development of city and economy will also promote the improvement of population quality. The spatial distribution of density and population will affect the quantity and service efficiency of commercial outlets to some extent; the education level of the population depends to a certain extent on the service items of the commercial outlets, such as the number of bookstores with a high education level of the population can be appropriately increased, the level of per capita income, the size of consumption capacity, Purchase tendency and age composition determine the size, grade, shopping environment and service items of the commercial outlets.

2 Urban space planning and development. Urban planning is a plan for the development of urban nature, urban development scale, urban land development direction, urban landscape and urban facilities arrangement in the short, medium and long term. The planning of urban land use in different periods makes the urban population, enterprises and funds in the spatial direction of change, and to a certain extent, affect the decision-making and implementation of business behavior.

3 The distribution of urban traffic space. Urban transportation is the link of social and economic activities in the geographical space. Network connectivity and accessibility indices and dispersion indices can be used to describe the impact of urban transport on urban economy. The density, distribution, grade and accessibility of traffic facilities limit the distribution of commercial outlets and the traffic costs and traffic time of commercial activities.

4 other factors. Commercial prosperity degree of space distribution, the depth of the network and so on. In addition, the government's short-term impact on business decisions are many factors, in addition to the common factors mentioned above, there are also political factors, environmental factors, natural factors and so on, there is a difficult to quantify the factors, because there is no comparison of reference standards, and the eye is accidental, it is difficult to determine the exact extent of its impact.

The development of space business intelligence

As a new business, in the early stages of development will encounter a variety of problems. The biggest hurdle for space business intelligence is data, Zhang, deputy general manager of the Department of Enterprise and Business services, said that the data is a short board of services, although the gold in the data acquisition has a natural advantage, but still in the precision and comprehensiveness can not make customers satisfied, Bai Huanbung also expressed, compared with the United States, on the one hand, by China , much of the data should not be made public, on the other hand, the existing data lack of space processing, which will bring great difficulties to data development.

In addition to the data, the customer's acceptance level is still to be improved, Zhang told reporters, the German did a lot of promotion, domestic enterprises to accept not as easy as foreign companies, a lot of people on the geographical information this piece of the past completely without contact, basically in the Enlightenment stage. In contrast, ESRI China's customers are currently focused on international business companies, sales channels to ESRI in the United States, for the future, Chen hope that foreign cases to the domestic enterprises to form some radiation, reference and guidance.

Integrated several interviews can be learned that space business intelligence, as a derivative service of business intelligence, it is still in the initial stage, first of all, our country's data is imperfect, the data security also has no fine legal guarantee; Secondly, data collection, collation, plus the application of software, this service is very expensive, far from the general user can afford; Thirdly, China's enterprises have long been the human resources to do market research, the use of habits can not change overnight, awareness needs more cases to develop slowly.

Although space business intelligence is not well applied at present, however, the companies surveyed are confident of the future of the business, the white total of huatong business from the international perspective of the future of space business intelligence, he said, space business intelligence in Japan has been very mature, in the United States also presents a better trend, can be foreseen, The business also has a lot of room for development in China. And in the long run, the level of data disclosure in China is also improving, in the future, information dissemination will be a big trend, data value-added is promising. Hope that the market as Zhang expected, we hold into a group to build a mature industrial chain, after all, only the market has formed the possibility of market segments.

(Responsible editor: Schpeppen)