Special food industry has great potential in network market

July 19, 2011, China Internet Network Information Center (CNNIC) in Beijing issued the 28th China Internet Development Status Statistics report. The report shows that by the end of June 2011, China's internet users reached 485 million, a 27.7 million increase from the end of 2010. Among them, the population under the age of 30 accounted for more than 60%, about 300 million. People under the age of 30 is the industry's recognized "gold consumption crowd", is the food and beverage consumption, is the most active part of the community. In view of this, a large part of the "Gold consumer" has been accustomed to use the network to learn, work, entertainment, communication, access to a variety of consumer information and life experience, of course, shopping is essential, Food Network market potential is huge. To grasp the heart of e generation, network marketing is undoubtedly the most effective way.

Tense work, busy life, so that the city white-collar families lose their friends to go shopping for the fun and time to buy food, also can not enjoy the refreshing food to bring joy mood and pressure function. Recently, the first domestic characteristics of Food Network to buy a platform ants in the office of the popular white-collar, it will be hundreds of well-known brands, nearly all kinds of fresh characteristics of food sweep, to encourage consumers and friends to share characteristics of food, share happiness, so that consumers enjoy the feeling of a wonderful tongue at the same time, shaping a relaxed and casual office food culture.

China's food marketing strategy and consumption out of sync ant exchange "strategic growth"

As inflation becomes the main theme of the 2011, food companies will once again be pushed down by public opinion. In the past 2010, the food industry and quality problems, prices and other key words linked to the Chinese food consumption upgrade has emerged. But the performance of Chinese food companies is not ready to meet structural upgrades, in particular, the marketing strategy thinking still stays in the traditional product as the core mode, the consumption demand, technology upgrading, business model and so on lack of strategic insights, leading to the current food industry is still more homogenization than the situation of freshness.

Ant Hui (www.mayihui.com) for this situation, found a new marketing strategy, positioning itself as "fresh features Food Network shopping platform." Ant Exchange advocates fresh natural, preferably without additives, no preservatives, no stain characteristics of goods, so that consumers easily click on the mouse, you can quickly find security, rest assured that the fresh characteristics of food everywhere.

Chinese consumers do not expect the enterprise to make earth-shattering new products, food sites as long as a little customer can perceive the product innovation, it is easy to "a recruit fresh, eat the day", ant sinks is to seize this opportunity.

The sales volume has the three-dimensional increment characteristic localization foreground is broad

"Colleagues in the office are very like to eat special cake, in a chance, we found that the ants have to sell handmade brownie cake, the price is very cost-effective, we all together to buy, after the goods are very satisfied with, and then often in the ants remit shopping." Fresh food is very attractive to us, the larger the amount of a one-time order, the cheaper the price, which is more cost-effective than the previous group buying. "A white-collar company in the city, Ms. Yang told reporters.

Through the ant sinks platform, the consumer is linked with the characteristic food. Ant sinks put forward the slogan: Tasting every day, regularly will have fresh recommended food, to consumers unprecedented consumption experience. It is reported that, because the ant sinks provides a characteristic food net to buy the platform, has solved the traditional characteristic food entity store geographical limit, has broken the physical space limitation. Ant Exchange Platform on the characteristics of food orders soaring, sales volume is a three-dimensional increase trend.

Characteristic food net buys budding sale extremely good market potential

2010 National food industry completed the current industrial output value of 6.31 trillion yuan, 2005 growth of 208.1%, an annual growth of 25.2%. Accounted for the same caliber of the national industrial proportion 8.9%. One of the leisure food manufacturing industry output value of 436.454 billion yuan. The food market has great potential. And for the domestic internet has done a considerable scale of online shopping, for the characteristics of food online shopping, group purchase, but also the beginning of the show, for the ant sinks, and not too many competitors.

At present, the domestic relatively large e-commerce sites, such as when or Jingdong Mall, the former emphasis on books and audio-visual, the latter focus on electronic consumer goods, almost no food. The largest amount of food traded on Taobao shows that the demand for food online shopping is real. But Taobao merchant channel dispersed, did not reach a certain scale.

For consumers, what is the most worried about online shopping? The answer is no suspense-quality. Ant sinks to do from the start to the present, the most important thing is food safety, all the food in the ants on the exchange are carefully selected, quality assurance of food, sales excellent. Ant hui advocates fresh natural, preferably without additives, preservative-free, no dye-specific products. Most consumers in the ants on the exchange after buying a food, will become a repeat guest, so that ants remit food sales in a solid growth.

Each food enterprise has its own strategic plan, many enterprises have entered into the field of food, but also constantly have more consumers to develop the habit of buying food online. With the development of this trend, the 2011 ants will cover 70% of the National network of cities to buy the foundation. ”

Ant Hui (www.mayihui.com) President Gujimin when it comes to the market's expectations, the goal is 3 years after the net annual sales of 2 billion yuan, the company's annual income of 4.5 billion yuan, become China's first online food mall.

In addition, the ant sinks efforts to achieve the lowest price of the whole network, to pursue the concept of providing fresh and special food, so that consumers enjoy the absolute value of the shopping experience, so that consumers in happy shopping at the same time, enjoy the collection of knowledge, interactivity, entertainment as one of the food culture feast.