Spice dealers: The shaking plot by the otaku

The rapid development of mobile Internet in these two years, the spice electric business also ushered in a hot. Bubble female Ma Jiajia founder powerful sex goods shop, first don't say its store management, its bold and unrestrained speech but gradually bring the fun topic into the public eye. Internet thinking elephant condom, do smart sex toys "even cool technology" and other new venture companies also let us see the internet and the sex industry gradually occur chemical effects.

October, Fujian Xiamen Mobile Spice Dealer Team "cost-effective" app completed a round 50 million RMB financing, capital from Fortune venture. After nearly two years of development, "cost-effective" has more than 20 million users, one-month sales breakthrough 10 million, community users posted more than 100,000 daily. September 15, the value of the app officially renamed "he fun." Combined with the previous introduction of human-interest products assessment, health testing, exercise programs and other new functions, "cost-effective" further upgrade.

Since 1993, when Beijing appeared in mainland China's first spice shop "Adam and Eve", in the period of 20 years, many entrepreneurs have been spying on the market, but always can not open the door. On the one hand is the production of layers of approval, on the other hand, due to slow consumption channels.

In the new century, the loosening of State policy, the change of thinking ideas of the young generation, the rapid development of mobile Internet and electronic commerce make the spice dealers prosper increasingly. However, many traditional curing ideas are still hindering the entrepreneurs to join the interest of electric dealers, but also hinder the development of the market of sex products.

The rising of spice dealers

"He interesting" CEO Huangtianyi through the investigation found that the domestic market size of sex products is about 50% of the annual growth, and the next 5-10 years, when more willing to try, more open concept, after 00 become the mainstream consumer population, the industry will usher in a larger outbreak. The market has the potential to develop into a market of hundreds of billions of scales, and even become daily necessities.

The changes that have taken over the years have also allowed us to begin to see the hope of a new generation of young people in the market. In this era of ever-growing Internet brands from dried fruit to clothing to essential oils, the spice market looks like an untapped virgin land.

The bubble female Ma Jiajia founder powerful sex goods shop, first don't say its store operation situation, its bold and unrestrained speech pry the outside to the adult supplies market imagination. Ma Jiajia The sex goods sell "force lattice", let people feel eat not Huang Taigi, is Chinese dream.

The popularity of spice dealers owes much to the booming of e-commerce and mobile Internet in recent years. This is particularly true in the Chinese market, compared with the openness of overseas markets, where the sex industry has a private character. The vast majority of consumers can not frankly like to buy a common daily necessities to shop to buy, a lot of potential consumer power has been buried. and E-commerce platform is very good to protect the privacy of consumers, but also let consumers put down their psychological vigilance, the purchase of barrier-free.

Li, a sex sociologist, has said publicly that the security and privacy of online purchases has reduced the cost of Chinese shyness and freed up the soothing needs of the normally repressed sex appliances. In fact, in recent years, the growth of online purchase of sex products shows an acceleration trend. Alibaba data show that 2012 sex goods (excluding condoms and other IPPF supplies) turnover rose by as much as 59.7% year-on-year, the purchase number increased 62%.

The drive of private protection to consumer demand is more obvious in women. Data show that, due to the secrecy of the Internet, in recent years, the active purchase of sex products in the female consumer ratio has risen from the original 10% to 30%.

In addition, the adult goods industry is low cost, high profit, and sales faster, the industry has been the pursuit of small and medium-sized entrepreneurs.

The complex emotions of entrepreneurs

But entrepreneurs have mixed feelings about the industry.

Many entrepreneurs, although killed in the market, but drubbing. Many entrepreneurs envy, but have been reluctant to step in.

From the birth day, the adult products industry in China is a secretive industry. In the whispers after the abuse, the industry really did word of mouth. The size of China's adult products industry is legendary at 30 billion to 50 billion yuan. But as you face it when the "shy", the entire industry in China's more than 20-year development process, has been in an awkward position. Most of the time, the sex products industry faces great policy risks.

After entering the 21st century, the barriers to production and consumption channels were swept away. August 28, 2003, the State Food and Drug Administration issued the state Food and Drug Regulatory Authority on the simulation of AIDS not as a medical device management notice, since then, the state of the relaxation of the management of sexual goods, without prior approval. Since then, the Spice factory springing up in general, in Jiangsu and Zhejiang and the Pearl River Delta region was born.

After the birth, the sex products industry is still facing embarrassment.

Online sex dealers can not fully guarantee privacy, the capital market is also mostly in the wait-and-see attitude, which led to a large extent the lack of catalyst industry.

To make most of the consumer's restless, the regular Baidu keyword and other promotional methods in the category of adult products are subject to many restrictions. Even on Taobao, adult supplies audit is far more stringent than other categories. Back in 2010, Taobao had shut down all adult stores overnight, citing the alleged breach of the contents of the merchandise in some sellers ' stores. A number of legitimate businesses in the shutdown of the pain is still there.

In addition, the sex products industry is fiercely competitive. "Under the line of meager profit, trace on the line" can sum up this embarrassment. Offline entity store Although enjoy high profits, but because of the country's unique shyness, physical stores are difficult to do the brand, do scale, mostly pop. Online, there are 40,000 adult sellers on Taobao.

The direct result of intense competition is that the profit space is swallowed up. In the absence of a brand, the merchant will begin to cater to the consumer price-oriented, selling products appear low-end. Because of the current adult supplies electric quotient, the basic price-oriented, coupled with consumers can not distinguish between the pros and cons, some inferior brands instead of quality brand expulsion, vicious competition almost let the industry become mire.

Sex product industry How to develop, sex products how to change the fate of the Chinese thousands of otaku, this has become an entrepreneur needs to think about the problem.

Subversion Industry Rescue Otaku

It is because the current domestic sex products industry mainly for extensive competition, countless entrepreneurs want to dabble in this field, countless entrepreneurs break this battlefield.

The traditional taste product industry brand identity is almost zero in the competition. This industry has not yet fully ushered in the Internet subversive style of baptism and immersion. The specific areas still need to be subdivided, and the industry needs to be improved and upgraded. The new players are facing a big test. However, once the "price-performance", today's "he interest" in this industry to kill a new road.

It is due to the limitations of the platform, the sex products industry has moved to the road of the Proprietary mall. With the development of mobile Internet, traffic trend is more and more the mobile end, the mobile side shopping scene is more and more mature, people's time fragmentation makes the purchase behavior more occurs in mobile phones and other mobile devices, and the privacy characteristics of sex products make the mobile end worthy of the best purchase channels. Focus on moving end, this is "he interesting" Huangtianyi a more specific direction of development.

At present, the electricity market, the male market is relatively small, and the female market is more mature. Make like only goods will, beautiful say, grapefruit, aunt? This kind of product becomes the most urgent demand of male market. In foreign markets, there have been some of the predominantly male E-commerce services. and "cost-effective" into "his interest" to the male market, to save the otaku.

September 15, the value of the app officially renamed "he fun." Combined with the introduction of real-sex-like products assessment, health testing, exercise programs and other new functions, cost-effective further upgrades, will create more close to the user's fun experience. The app, which grew up in the community electric business, did not

To retain the original model and further segment the market and upgrade services.

Spice Electric Business for the entry, but also the need for high-quality practitioners to join. His interesting development blueprint, CEO Huangtianyi said, has successfully invited former Bowser vice president to join his interest team, responsible for warehousing customer service procurement part. As an "intelligent sex assistant", he is interested in and a Japanese company to develop a semi-automatic type of fun robot, to provide users with more intelligent, rich choice of toys; in marketing, the new upgrade of his interesting app is actively choosing a "spokesperson", hoping to establish a new health image in the minds of the people. In the future, he will also launch the "Beauty Shopping Guide" and other more attractive features. With the help of a round of financing, the future of "his interest" will be the play of the electric business Boy.

Summary：

Traditional sex shop always put ' sex ' on foot, just like potatoes buried in the soil, see not light, customers will sneak in the middle of the night sneaking in. and sex goods in foreign countries is very common things, is not like people think so wretched. Even if you have done a few billion water orange adult, and not much, the culture is still closed, not with the depth of the user's communication, the only advantage is more scale.

And the real purpose of the spice electric business is to lead the cultural trend, convey a relaxed, pleasant atmosphere, thus reversing people's understanding of the sex products industry, hit countless otaku exciting point, change the fate of otaku. In the open culture becomes play Boy, enters the mainstream society, the sex electricity trader still has the heavy responsibilities. But the good news is that his interest has taken a bold step.