Splashtop: Set up a "private cloud" for yourself

The OEM-made software company, in the era of cloud computing, has adapted its business model to become an important part of the cloud-computing industry chain.

When the ipad comes to people's hands, people enjoy the sexy experience of the touch screen of the finger, while they pay the price for transferring, converting or synchronizing files and multimedia data between their PCs and the ipad. Almost all ipad users experience the experience of synchronizing with PCs, a process that tests human patience in depth.

As a result, a network of Wi-Fi or 3G or 4G, which allows the ipad to play audio and video from its own PC or Mac, and remote control software using various Office software, was immediately emptied when it appeared in the Apple App Store in 2010. This software, called Splashtop Remote, uses the concept of "home Server". In addition to installing paid software on the ipad, installing a free version of the software on your PC or Mac, you can then remotely control your PC or Mac via the ipad, which is equivalent to setting up a private cloud with a primary PC server. People can go out with a lightweight ipad, using a small piece of cloud overhead, using a lot of the same features on their PCs or Macs. In addition to office, many users like to use it for entertainment, on the ipad to play flash games or Warcraft and so on. Of course, one of the more shocking applications is that people can use it to control how children play games on their PCs when they are not at home.

Splashtop NetEase Technology Matching Map

This seemingly obscure little software, lightweight solution to the problem of the application of people's lives, once launched in 52 countries and regions of the App Store, have access to the app-paid apps in the first place. The company, called Splashtop, was founded in 2006 by CEO Mark Lee and several of his MIT classmates. At first the name was DEVICEVM, because a Splashtop software success was renamed in 2009 years.

At today's management level, senior Vice President Thomas Deng, senior vice president of finance and Enterprise development, Robert Ha, CTO Philip Sheu, are co-founder of the joint venture. Thomas Deng describes the relationship with "friends who have known each other for more than 20 years." The 4-person core team created a osatechnologies company before Splashtop was established, and Osatechnologies was acquired by American public companies. Splashtop Company was established after the Storm Ventures, DFJ long Pulse Fund, ASUS, Idinnovations (under the Acer Group), Harbinger (Mitac-synnex) and other venture capital investment institutions.

Interestingly, Splashtop's investors are both clients. such as HP, Acer, Lenovo, Intel and HTC and other equipment manufacturers, VA Linux, XenSource, Microsoft and other software manufacturers, Yahoo, Google and other internet companies, as well as Foxconn, Asus and other motherboard manufacturers.

Remote's idea comes from Mark, who is also the developer of Splashtop software. Mark found out that his wife never turned off the computer just because she thought the switch was too much trouble. So he developed the Splashtop software, it takes only 5-7 seconds to turn on the computer, to search on the Internet without starting the Windows operating system, to read emails, to chat with friends, to share photos, to play games or to surf the web. The software is pre-installed in dual-mode computers by computer makers, with more than 200 laptops, motherboards, desktops and netbooks in the world, including Lenovo, HP, Acer, ASUS, Sony, and so on, integrated into the Splashtop operating system. Splashtop software is currently available on more than 40 million PCs worldwide.

Although this is a successful product in business, most users seem to have seen only windows and have little attention to the existence of this invisible product.

In the era of cloud computing, the original OEM-oriented software company, according to the changes in user needs and quickly adjust their direction of development, hope that the use of products to achieve the company's business model changes. Splashtop revenue from two aspects, on the one hand, OEM manufacturers, on the other hand to the official online download users, the former is the main source of income, accounting for about 80%. And in Splashtop remote products, the use of the second channel, which also objectively prompted the company from behind the scenes gradually toward the foreground. For example, at a meeting of educators in the United States, Splashtop remote has been the focus of many schools, expanding its market in the field of education. And in this year's ChinaJoy, Splashtop remote shows the ipad to play World of Warcraft and StarCraft 2 and other large-scale online games experience, but also won the attention of game manufacturers.

In fact, Zhao Guangdo, senior executive director of the Splashtop Director, DFJ (Shanghai) Equity Investment Management Co., said, "This is not all Splashtop's attempt." It's hard to make money by selling a piece of software. In the Internet age, the number of users is valuable. Splashtop hope that after accumulating a certain number of users, they can become a cloud industry chain.