Spring Airlines 0 Yuan ticket game account: Let or increase income?

Zhu Jonghua Shanghai reported in the domestic aviation has canceled or suspended Japanese flights, spring and Autumn airlines launched to Japan, "0" Yuan ticket, in the circle caused a stir. October 17, Spring and Autumn Aviation spokesman Zhang Wuan to our reporter introduced, indeed opened "0" Yuan air ticket promotion flights, each passenger for 180 people, of which "0" yuan ticket not more than 50, the time lasted two months.　　The ticket sold more than 1000 tickets from a day and a half. To "0" yuan ticket to stimulate the depression of the Sino-Japanese route, in the end can profit?　　This is like a riddle, has been around the country's only low-cost airlines-spring and autumn aviation growth and development of various historical stages.　　Low-key promotional relative to the spring and Autumn Airlines "199 Yuan", "299 yuan" ticket high-profile promotional activities, the Shanghai-Japan Zuohexian, Xiangchuan two places "0" Yuan ticket appears quite low-key. Zhang Wuan introduced, Shanghai and Japan Zuohexian flights, only in the spring and autumn air alone operation, the general attendance reached 80%; Since the Diaoyu Island incident, the Chinese and Japanese airlines have sharply reduced passenger service, the number of flights to 40% to 50%, and even face the crisis of grounding.　　In such a context, Air China, China Southern Airlines, China Eastern Airlines, such as the adjustment of operations, part of the Japanese route or canceled or suspended. "Spring and Autumn airlines if grounded, then the Shanghai round-trip Zuohexian of the channel cut off." Zhang Wuan said the incident was a big shock to the Japanese Zuohexian County government.　　Last week, the Japanese government Zuohexian a special delegation to visit Shanghai, offered not to stop the route, and said that the initiative to Zuohexian locals to introduce the current good situation in Shanghai.　　Zhang Wuan Introduction, "0" yuan promotional activities in Japan Zuohexian, Xiangchuan respectively, but did not carry out activities in Shanghai, in the Spring Airlines official website ticket booking, has shown "0" Yuan ticket items. Although the activity in the domestic quite low-key, but still aroused some concern about the relationship between China and Japan, and caused netizens to oppose.　　And this, is the spring and autumn airlines choose low-key promotional reasons.　　And for rumors of "0" yuan air ticket routes, spring and Autumn Airlines can obtain the Japanese Zuohexian government subsidies, Zhang Wuan did not comment.　　Source Game "0" Yuan ticket, if there is no subsidy, how to profit? "This account is hard to figure out. "Zhang Wuan said.　　However, in this newspaper reporter's Cross-examine, he still roughly calculate a sum of account. First, there is a common operating cost for all airlines: first, fuel costs account for 40% to 50% of operating costs; second, fixed airport charges, including aircraft Take-off and landing; third, the cost of aircraft depreciation, as well as the use of aircraft, four, pilots, administrative staff costs.　　And income is mainly rely on, ticket prices and sales.　　In the above fees, only the ticket price is a change, the launch of the "0" Yuan ticket, that is, from Shanghai Fei Zuohexian, Xiangchuan of fuel costs plus the airport charges are 560 yuan/person, and the return of fuel costs plus airport charges and 470 yuan/person. Take Shanghai Fei Zuohexian For example, one months 28 flights, round-trip 56 flights.　　The flight for the A320 model, the number of seats 180, the usual attendance of 80%, one months in Shanghai and Zuohexian on the spring and autumn Air flight passengers 8064. "The usual ticket price has 219 yuan, 239 yuan and so on promotion price, also has 900 yuan, also has 2000 yuan."　　Zhang Wuan Introduction, the average ticket in about 700 yuan.　　According to the above data calculation, if the guest rate is 100%, Spring Airlines monthly sales of air tickets, fuel costs, airport fees generated income (hereinafter referred to as "ticket sales revenue") about 10.44 million;.　　And before the Diaoyu Island incident, ticket sales revenue is 8.35 million, and after the Diaoyu Island incident, attendance according to 45% calculation, so spring and autumn air monthly air tickets, fuel costs, airport charges generated ticket sales revenue of about 4.69 million.　　On the surface, 50 "0" Yuan ticket, if according to the price of 700 yuan per sheet, one months "let" the amount of ticket income is 50x56x700 yuan, 1.96 million.　　However, these "0" yuan air tickets need to charge passengers for fuel surcharges and airport charges, this part of the income is 50x28x (560+470), equal to 1.45 million, "If you do not take this promotional activity, you can not generate this part of sales revenue."　　In Zhang Wuan view, Shanghai round-trip Zuohexian, Xiangchuan two routes opened for 1 years or so, opened at the beginning of the loss, and now in the market incubation period, even if 80% of the guest rate is also in a meager profit state.　　According to the above logic, if the activity did not drive the source, the original 40% (180 people x0.45, for 81) of the source to buy "0" Yuan ticket 50, then reduce income 1.96 million; If these 50 people are new to increase the source, then increase the income of 1.45 million. "0 Yuan ticket must be a loss. We look forward to this promotional campaign to drive the two stagnant markets, and we are not sure if we can return to a high enough guest rate. Zhang said.