Standard TV box market video APP was stopped

Each reporter Zhang Si Jiang Peifang from Beijing, Shanghai

When Internet companies such as Ali, You Tudou, Sohu Video and others want to strategically layout the living room market through boxes, the SARFT's paper ban or frustrated their actions.

On the evening of the 23rd, the Network Division of the State Administration of Press, Publication, Radio, Film and Television issued an allegation that Internet video licensees immediately closed illegal video software download channel letters in Internet TV terminal products. The next day (24th) was confirmed by China Media.

It is said that the SARFT issued a closing letter to Zhejiang Provincial Bureau of Press, Broadcasting and Television, Shanghai Culture, Radio, Film and Television Authority two units. Among them, Zhejiang closed the name of the closure criticism of the number of media launch of the "Lynx Magic Box" contains a video APP Ikki, Sohu video, aggregator APP TV cats, rabbits video; Shanghai closed cell phone criticized BesTV's name " Little Red Internet TV set-top box "contains Youku and other video APP.

Insiders told the "Daily Economic News" reporter pointed out that the Internet is the impact of the traditional industry order, into the living room market has been an irreversible trend, the SARFT supervision or protection of copyright will play a role in causing a new round of copyright competition, and The licensee will still be the beneficiary.

China Hundreds of video needs immediate rectification

It is understood that the SARFT issued a letter mainly for the number of TV Internet box "Lynx magic box" and BesTV's Internet box "Little Red Internet TV set-top box," the two boxes contained in love Fantastic Art, Sohu video, Youku and other video APP and video cats, Thai video, video and other video software Rabbit and Internet browser software, there is a large number of non-state-approved foreign film and television and pornographic content containing micro-movies, TV shows and other programs to provide television Technical support channels, a serious violation of relevant policies.

To this end, SARFT requires that China and BesTV be immediately rectified and closed all kinds of video APPs and video aggregation software, Internet browser software download channels of all their Internet TV terminal products, and immediately process downloaded software .

On the morning of the 24th, the number of media outlets issued an official reply confirming that they did receive the request of the higher authorities for verification of Internet TV set-top boxes. The number of Chinese think that the requirements of the competent authorities for the purification of the market environment, and guide the healthy development of the industry has a very positive significance, the number of active support for this. Since its acquisition of Internet TV licenses, China has been strictly regulating the broadcast control and daily operation of Internet TV according to the requirements of the SAIC.

The number of media said the cooperation with Ali launched the Internet TV set-top box, contains Ikki, Sohu and other client software, individual video aggregation software and other issues, the verification is mainly due to the current smart operating system, with open technology Features, users can install their own stand-alone application store and download third-party application client. In the meantime, the company said: "For the existing problems, the Company conducted a review and rectification and restricted users to download third-party application stores by compulsory offline notification and terminal upgrade so as to ensure the content security of Internet TV."

Pressurized box market

Some analysts said that this time the surface is "net net action" extension, but in fact is to regulate the chaotic box market. For Internet companies, Internet box products carry an important "role" into the entrance to the living room market.

China cut its Internet TV in the general sense into three licenses, one for IPTV and the other for telecommunications. The other is digital television, which is accessed through a cable digital television network. One is an Internet TV with Chinese characteristics, Can access through the Internet's ordinary network. All three have licenses and are only distributed to the broadcasting agencies approved by SARFT.

From 2013 onwards, the "battle" in a living room intensified. Millet box, music box, cat Lynx box, PPBOX, red-ray box ... ... all kinds of Internet TV set-top boxes have been available. At the same time, the traditional home appliance enterprises Skyworth Digital, TCL Group, as well as communications equipment supplier Huawei and other manufacturers are ready to go.

With the proliferation of Internet set-top boxes, the living room has become the most important battlefield for the current Internet, and its purpose is to seize the user and living room entrances. To this end, Wang Li Yang, an Internet analyst, told the Daily Economic News reporter that at present the SARFT is only to speed up the regulation of content and curb the Internet's invasion of the traditional mode. As long as the rectification of the content does not violate the rules, OTT set-top box market will continue, but the development will be limited.

For the "closing letter", LeTV official said it will be implemented in accordance with the SARFT's policy, after the box sales may be subject to some impact.

Xiaomi responded that the rectification policy of SARFT is aimed mainly at China Resources and BesTV, which aims at strengthening the management of third-party APPs and will not have a negative impact on the millet boxes.

Youku Tudou Group official said it has learned from the partners party. In the OTT business, the Group has been using a wide range of ways to cooperate with the country's formal license side, in strict compliance with state policies and regulations.

Ban or lead to copyright competition

Wang Liyang pointed out that the SARFT control is a good thing for shaping a healthy market environment and can not let the market open at once. This risk is too great. Because of the current loopholes in the OTT set-top box market, frequent piracy problems, regulation or will play a role in the protection of copyright. However, this may lead to a new round of copyright competition.

In fact, as the Internet company into the living room market, the most important entrance, the box from the date of birth along with many questions, in addition to the profit model is blurred, the rampant products from the cottage rampant piracy content is an indisputable phenomenon, and policy The change is the sword of Damocles hanging over the heads of many boxes.

Wang Li Yang believes that Internet companies into the living room market has strategic significance, even if the SARFT ban, it is difficult to stop the Internet business enthusiasm for the living room market. As long as you do not touch the red line, Internet companies will still actively penetrate the living room market. However, the loopholes in the content of the box will become an important "entrance" to the SARFT regulatory oversight in order to limit the explosive growth under the chaotic market conditions.

In other words, if the restrictions on content and regulation, will have no video content but lucky player, such as Tagaytay, millet and other attacks, the content of these companies in the defect, or lead to its competitiveness weaken.

Analysis of the industry pointed out that although this is a warning SARFT license plate side, in fact, to the cottage box a warning. It is worth noting that in May this year, LeTV has filed a lawsuit against Xiaomi Technologies, accusing millet technology infringement on the contents of the box for a long time.

Music Network Legal Director Liu Xiaoqing has said that there has been piracy piracy infringement, a great harm to music. Music as the content of copyright and other aspects of a lot of investment to ensure the functioning of the ecosystem, if millet is always used, it is not equal for music.

Wang Liyang said the box battle intensified, who can create a real living room sofa experience, rich content links are crucial. In the context of higher and higher copyright costs, major video sites have begun to develop upstream, directly involved in film and television production, the establishment of the movie company. Therefore, the ban is a good thing to regulate the copyright market. Although it may lead to a new round of competition in copyright, developing and protecting copyright is the most fundamental issue in the future parlor dispute.

In addition, streaming media network commented that the SARFT will NetScience, through a series of actions such as Jian Wang, copyright and content from the content of the start of the commercialization of existing Internet TV and set-top box terminal market chaos governance. Coincidentally, it is reported that the State Copyright Bureau has been on the issue of copyright "today's headlines," the investigation. According to the fast-forwarding lessons learned, this may be the beginning of today's massive headline operations.

Licensee will be the beneficiary

Zhao occupation of IT senior legal person pointed out that the Internet TV terminal products have video software download channel, the biggest problem is not pornography, violence information or piracy, but bypassing the SARFT regulatory system for Internet TV, leading to end products can be connected Internet access to content from multiple sources of resources, breaking the end product only unique Internet TV integrated platform provisions, resulting in a diversified content source.

According to the "Daily Economic News" reporter previously learned that China has so far released a total of 7 Internet TV licenses, including CCTV International CNTV, Blockbuster, the number of media, the Southern media. The reason why the "closing letter" issued by the State Administration of Radio, Film and Television was only required to be rectified by Media Partners and Knowles, or related to their own Internet TV set-top box products, while others may be required to allow third-party application software to change.

In the opinion of the industry, the "closing letter" is not a new policy aimed at Internet TV management. Rather, it is the implementation of the "Operational Requirements for Holding Internet TV Licensing Institutions" (No. 181 in the industry) issued by SARFT in October 2011 And strengthen.

IT commentator Jia Jinghua believes that this is the signal of tightening video surveillance policies. "On the surface, one is to step up content regulation and the other is to suppress piracy and pornography. In fact, the government stepped up its regulation to strictly control the export of Internet TV content."

In the development of Internet TV, TV screen supervision in the domestic context is always can not be ignored. Jiajing Hua said the supervision of the TV screen in the domestic context has always been very loose, and, for the regulation of television licenses, more is piracy. In addition, Internet TV will certainly be affected, such as millet is to borrow CNTV license, and Lenovo smart TV is with BesTV cooperation.

However, investment adviser Wang Ningyuan IT industry researcher said the licensee party will remain an important beneficiary of this letter, its future bargaining power is expected to soar, chaos in the industry will be rehabilitated. In particular, price competition and disorderly competition will be severely suppressed. The legitimate rights and interests of the licensees and their legal status will be better respected. This will have a significant impact on the enhancement of industrial concentration and competitiveness.

Jia Jinghua said that "the key issue is whether the licensee can take the initiative because, to a certain extent, the bargaining power of the licensee will be raised, the licensee is disadvantaged in the cooperation of the licensee and the Internet video platform."

From a competition point of view, Wang Ningyuan pointed out that the mode of cooperation between operators is affirmed by policies and there will still be good room for development in the future. However, the integration of software, integrated applications and pirated software will be subject to sanctions, infringement of laws and regulations, erotic vulgar products, etc. Internet TV channels will be blocked. The move aims to purify the Internet TV industry environment, protect legal intellectual property rights, and then have a legitimate copyright, legal business model, good content of the business will get better opportunities for development.

Jia Jinghua said that many cottage boxes now have a live television station, live TV broadcast software will soon be blocked. Of course, the tightening of this policy also has a big impact on the content for video platforms like LeTV and IK. The "Where's the Dad 2" mango single broadcast, Youku piracy, love Fantastic Art on piracy has been prosecuted. As the policy tightens, this phenomenon will not exist.