"Standing cool" to create value chains around designers

Domestic designers should be familiar with the station cool platform, it recently just got the IDG and fashion Group group Millions of U.S. dollars a round of financing. It can be seen as a UGC works community, recruiting platform, designer 1 to 1 docking platform, picture trading Library, picture search the total of the trigger. A website called Behance, which is similar to its development path abroad, was founded in 2006 and now has two major sections, the community and the recruiting company, which was bought by Adobe 150 million dollars last year.

Founded 8 years ago, standing cool is only a designer blog platform, and later developed into a BBS, and finally become a UGC community based integrated platform, currently it has a total of registered designers 2.5 million, PV 7 million per day. Its founder Liang Yaoming told 36 Krypton, the platform on the designer's job with the social designer structure is also synchronized, now covers graphic design, UI, illustration, photography, industrial design and many other categories. There are about 10,000 pictures uploaded on the platform every day.

It is not difficult to see that the station cool itself in the mode is not particularly stunning place, its core competitiveness is to do very vertical, over the years gathered valuable designer resources, its value also depends on the extent to meet the needs and interests of designers, as well as the extent to the impact of industry resources scheduling. Based on the influence of the community, standing cool has been around the designer group to build their own ecological circle.

The quality of the community depends not so much on the product as on the operation. It's hard to imagine users uploading 10,000 pieces of work a day, and the cool recommendation page is completely based on human algorithm-every day by 3 designers to pick out a good piece of work in different categories, and pay the recommended bit of things are prohibited. Liang Yaoming told 36 Krypton that many of the designers who had been standing cool recommended that they would write about the experience in their resumes, which in some way proved the industry's approval.

The station cool also provides the platform which helps the designer to trade the picture the Hellorf, walks is the proxy mode, the user only then buys one time the picture to be able to use indefinitely. At present, Hellorf's gallery volume is still relatively limited, about 300,000. In addition, it has launched a "search inspiration" of the image search engine service, is a Pinterest of the field, this thing is still some imaginative, not quasi "vertical" or Pinterest products in China to survive a possibility.

Based on the mature community, the station cool in 2011 launched a recruitment platform, the current pay to publish information is a cool source of revenue, but the resume is not open to the outside. Earlier, the station was cool from the start of the tournament to find design talent, and later developed a recruiting platform. The earliest time, the station cool is gives the designer group to be able to seek the inspiration, the exchange experience space, later influence slowly extends, is changes before the outstanding designer is not easy to discover, the value is underestimated industry predicament.

For example, station cool follow-up launched faster to find the designer of the network, with the pig of the task of tender form, it is a one-to-one docking mode. The reason to do so is with its audit mechanism inseparable, station cool team members are almost all designers, they will be in the audit after deciding whether they can be settled into the platform, Liang Yaoming said, pass rate only 3-10%.

Also in order to ensure the interests of designers, in the design of the tournament will also provide designers with similar services, such as the selection from the price of advertisers, for the difficulty of the project, the workload to help the designer to assess the project price is reasonable, and in the development of the rules of the game to cool will participate To the utmost respect the value of the designer. Millet, Huawei, founder and so on have been held in the station cool design competition, which is also a way to help brand mining design talent, however, at this stage, the purpose of the tournament is more focused on brand value promotion.

Obviously, just as 36 Krypton wants to provide all sorts of services around the entrepreneur, stand cool want to do is around the designer group to create value chain, in addition to the above mentioned, standing cool will also expand the industry chain-to do a design class of vertical online education platform, a foreign company called Lynda to do is this thing, Personally think, this step out is really an imaginative thing, to the station cool dispatch industry resources capacity is undoubtedly a plus sub-item.