Step forward: How does a vertical electric trader capture a woman's heart?

Today, I saw Tingchenling's 20 references to women's E-commerce website. I would also like to say my own opinion on how to develop the market for female users. Professor of Communication Department of Peking University, director of China Market Research Association Liu De wrote a book on mobile internet, the coming future: the race and trend of mobile phone people. The book mentions that "technology confidante" is a heavy use of mobile internet users, is one of the most noteworthy mobile phone groups. Also recently saw a data, MA Honeycomb in the introduction of mobile app software, 5 years before the accumulation of 100,000 users. and its travel translation official software launched, 3 months have 500,000 users. Now, the Ant-Honeycomb app product line has accumulated 20 million users. How many five years are there in life? Therefore, I believe that the electrical business to develop female users, first of all, from the mobile internet start, for the technology, such as a number of heavy mobile phone use female crowd, precision product design and promotion. Mobile Internet is a small Bo big business model, based on the majority of small and medium-sized electric operators can not go to the development of app Software, I believe that the future of the development of micro-letter products will be the first to consider the needs of the electrical business, because the micro-electricity business is the most reliable profit point. Now the most important problem of enterprise marketing is how to find consumers. The performance of Procter and Gamble has plummeted because it has struggled to find consumers in traditional ways. One way to find consumers is to reach the most crowded places, but another way is to find aggregated consumers from the time of fragmentation. This is why the electric trader develops the female user market to start with the mobile Internet. In addition to their own development, watercress and other sites is also a favorite place for female users to congregate. Does watercress future also become a developer platform? Second, the electrical business to develop female users, to grasp the low-cost and high-quality marketing of the two key links. Female users are difficult because shopping experience is extremely rich, willing to spend a lot of time to goods than many, and usually price-sensitive and bargain master. Do not think that they do not love the Internet, if your cosmetics are in Dongguan production or Korean production, they are clear on this door. Low price marketing is not the key to how low prices, but is willing to let the female users feel very sincere, do small profits but quick turnover. The other characteristic of female users is very sensitive, therefore, the electrical business must pass the high level marketing to impress them. Take poly beautiful products and le bee nets, I think Poly-mei excellent product marketing more grounded, because they have less resources, the importance of marketing as life. Even Chen-ou will shirtless, and start the staff to come up with the best ideas. However, the side effect is that the larger the volume of poly-Mei products, the greater the dependence on marketing, and it is impossible to always have the best ideas. Marketing is a double-edged sword. For the electrical business, the biggest problem is that they do not have research and development capabilities, and research and development is to reduce costs and the introduction of new important means. Relying solely on the marketing drive is very dangerous, Uniqlo's approach is to reach deep cooperation with fabric manufacturers. When the electric power company concentrates the strength to do the marketing well, must find the technology strong manufacturer cooperation and shares the profit, only then has the management sustainableOf。 Third, the electric business should develop the female user, must pay attention to make the brand. This is difficult. The following views are of some danger, and the timid do not look. Those who want to develop the market of female users have to watch two movies and a book. Movie One: "Small time". "Small Time" with women's friendship and the dream of marrying a big club captured a lot of female fans heart. "Small time" source can be traced back to Aunt Qiong Yao, Qiong Yao has a strong dream-making ability. Now many companies do women use products brand, is usually this kind of. But I am more advocating the second way to shape the brand of female products, that is, a truly radical feminist stance. Movie Two: "To Youth". "To youth" has a very prominent feminist love supremacy position. I think the best thing is to let the beautiful heroine Ranguan a car accident died. The subtext of this is that marrying a person you don't love is actually tantamount to dying. This should be Feng "existence" in the lyrics, "How many people live but like dead." You can say that this view is too extreme, too crazy, too impersonal. But this is really the position of the original author, and her unique feminist expression. Facebook's chief operating officer, Cherille Sandberg, has recently produced an autobiographical book, "Step Forward", and has been ranked first in the Amazon list and the New York Times ' nonfiction bestseller list for several consecutive weeks. There is no doubt that she is a feminist, advocating the global women to bravely pursue their goals and achieve a perfect balance between career and family life. The perfect balance between career and family life is, of course, impossible. The truth of life and the truth of human nature are imperfect. But the purely feminist stance is more meaningful than the virtual "little age" of Guo. Because feminism is encouraging women to self-reliance and self-improvement, and constantly to the path of life step forward. A brand should have a soul, and the persistence and flexibility of feminism is the soul. Step forward and raise the banner of feminism, which is the advanced stage of the development of the market for female users. This will have a certain risk, because the traditional culture is more conservative, feminism is doomed to some non-mainstream. But the real power of the electric business should be the female managers on the line, told the user himself to know the unity. Step forward.