Sticky rice App launches new version 5.0 to join the talent recommended column

Absrtact: Recent Baidu sticky rice app launched a new version of version 5.0, the whole face of a fresh, a lot of bright spots, but the author is concerned about a small change: Open the app, in front of the homepage prominent position has been recommended columns. On the homepage of Beijing Station, write

Recently, Baidu Sticky Rice app launched a new version of version 5.0, the whole look fresh, and a lot of bright spots, but the author is concerned about a small change: Open the app, in the home page prominent position appeared "up to recommend" column.

On the home page of Beijing station, it is said that "the date restaurant is recommended for the box store", while the Recommender is famous gourmet, the columnist money Cocoa, and other cities have different talent to recommend different content. After the point opened, it is the several recommended by the shop, the store's related group list and the evaluation of netizens are also shown in it. As previously reported in the media, the new version of Baidu glutinous rice app using the UGC and PGC double evaluation channel, not only to ensure a wide range of evaluation information, but also added to the authoritative evaluation of high-quality business.

This is not the first time Baidu glutinous rice similar attempt, in the first 517 cargo festival period, the Baidu Glutinous Rice has participated in the Activity city, launched based on the big data mining "The Food list", gives the user authoritative information reference. Both of these things indicate that in the process of transforming from group buying to life service O2O platform, the Baidu glutinous rice, which is backed by marketing giant Baidu, is trying to increase "media sex" for himself.

Can group buying websites enhance media?

Of course, the main line of group purchase is always "consumption", in today's World Group buying site in the process of trying to transform, we are basically in the direction of how to improve the direction of consumption, now Baidu glutinous rice to add such a "media" auxiliary line, is it really feasible?

In Baidu Encyclopedia for the word "media" in this way: "Media refers to the media to disseminate information." It refers to the use of people to convey information and access to information tools, channels, carriers, intermediaries or technical means. "Conceptually, there is no natural gap between the group buying sites that deliver the preferential information platform and the media." But from the actual development of the group buying site, it is highly dependent on the media diversion of a form of consumption.

One view is that Groupon's long-term losses are high because of its high marketing costs. If only from the desire to make ends meet, add media attributes, enhance user stickiness, change the flow of the entrance ... This is undoubtedly a tempting future for group buying sites. But is the group buying site OK?

In fact, we can understand from another angle, first, group buying initially attracted a lot of attention because of the "low price", many consumers embrace the mentality of a taste. Second, for businesses, more businesses are willing to buy as a marketing rather than revenue means, in other words, group buying is actually a kind of advertising, a quick way to reach the user-these two points are the value of the media can provide.

Another interesting data is: in Baidu search "group purchase website Marketing", will come out 90 million related content, and search "buy website sales", then only less than 35 million of the content, the difference is nearly 3 times times. In the general public's subconscious cognition, the purchase website's consumption attribute, finally was concealed by the media attribute. So, Baidu Sticky rice in the media to enhance the attempt, in fact, is to go to the people for many years a tacit direction.