Store 1th announced five strategies, into the annual sales of more than tens of billions of yuan electric business camp

No. 1th Store Chairman Gege 15th announced, 1th stores 2013 sales of 11.54 billion yuan, into the annual sales of tens of billions of dollars in the electric business camp.

According to the size of the transaction, the annual sales scale of 10 billion is a dividing line. 2012, Taobao, Cat 2 total turnover of 1 trillion, jingdong turnover 60 billion, suning easy to purchase sales revenue of 18.336 billion yuan, Xun, 1th stores sales of 6.8 billion yuan, Gome online sales of 4.41 billion yuan. According to Iris data, Amazon 2012 turnover of 10.5 billion yuan.

Announcement of the five 2014 strategies

Data from store 1th showed that by the end of 2013, the number of registered users in store 1th had grown from 29 million to 57 million at the end of 2012; The online sales SKU was 3.4 million times that of 2012, with twice imported food sold. As of November 2013, 1th stores imported milk sales have accounted for the total national customs imports of 37.2%.

Gege also released the 2014-year store five strategies: category expansion, mobile business acceleration, regional expansion, business model innovation, large data applications.

First, category expansion. On the basis of 2013, the planned category was doubled. Food, beauty care products, mobile phones, clothing, etc. will be the 2014 number 1th stores focus on the development of the category.

Food, the plan imports the category double, the direct harvest food growth several times. Beauty care category, in the existing more than 100 brands straight through the foundation, continue to expand the range of brand direct; mobile phone, expand the richness of products, continue to provide "old for new" service, clothing, will choose fashionable women's wear, children's clothing and other categories to expand.

Second, accelerate the development of mobile business. By the end of 2013, the number 1th mobile registered users reached 15 million, mobile business accounted for 6% from 2012 to 15%. In 2014, O2O will be the next major practical exploration in the mobile end of store 1th. In the future, store 1th wants the mobile end of the business and PC side to achieve equal.

Third, regional business development, continue to expand in the regional market category. In 2013, 1th stores in Shanghai, the pilot "on the dot" distribution, in 2014, will consider in Beijing, Guangzhou and other areas to expand the "punctuality" service. In the existing Beijing, Shanghai, Guangzhou, Chengdu, Wuhan, Quanzhou, Jinan, the seven operating centers on the basis of, in addition to the Guangdong Hongmekai in the South region, the largest automated manufacturers warehouse, will continue to find suitable city positions.

Forth, develop innovative business models. Promote the special channel of No. 1th store, such as "group 1th" channel, "Famous Special Sale" channel, "Clothing Hall", "Eating", "medicine Mall" and so on.

Strengthen the excavation and application of large data. The application of large data will be embodied in three aspects, one is the use of data mining and business intelligence to achieve precision marketing and personalized service to customers. Second, through the application of large data in the interior to achieve operational optimization, reduce costs. For example, based on historical data, accurately predict each category or even SKU, brand in the future sales law, the system automatically set goals, automatic decision-making, automatic procurement, automatic pricing and so on. Store 1th disclosed that, through the application of large data, 2013, shop 1th inventory turnover days down 41%, the shortage rate fell by 59%. The third is the number 1th stores have thousands of suppliers and settled businesses, shop 1th will gradually open to partners operating data.

Gege that the 2014 "No Business without electricity" trend is becoming more and more obvious, two or three-line city E-commerce market will be further outbreak. Mobile commerce in the next five years will become the mainstream of E-commerce, the future will be "No business does not move."