Su Ning's "three-effect rule" aims at execution problem

Su Ning Chairman Jindong in the SU Ning Spring Deployment Meeting internal speech, emphasized returns the Wolf sex culture, and 2013 summarizes as the strategic layout year, 2014 locates in the strategy execution year. This means that suning last year launched a High-profile strategic layout, will be adjusted this year, Suning will not have more acquisitions and new business expansion, the next will focus on the consolidation and promotion of the industrial chain.

Suning is a traditional enterprise http://www.aliyun.com/zixun/aggregation/9880.html "> Internet of a benchmark, last year became the biggest transformation of the largest companies, from the acquisition of Red children, to double the same price, layout o2o, The development of open platform, access to internet finance, the bid for private banks and virtual operator licences, and then to the acquisition of PPLive, strategic layout of the intensity of the astonishing. The outside world will always take the development of suning easy to measure the success or failure of the transformation of suning, in fact, Su Ning's transition strategy in early 2013 has already crossed this level, has risen to the entire group of overall transformation, rather than pure online business competition.

Su Ning's rival Jingdong, from Self-and to Self-built logistics, to pop open platform, and then to the Internet financial and technical services, walking is a curve superior road. The reality is that the Beijing-East Wireless resources, its own not too many choices. And Suning does not have to, although the line because does not have the first advantage and slightly weak, but has a huge offline retail business, well-funded, with a minute to enter the financial industry's strength. Online this weak link, perhaps with a complete industrial chain to make up for, Suning needs to do, just to fill this chain, to figure later.

At present, suning construction of this industry chain, has been relatively complete. In layman's terms, I have some, the next to see how the executive layer will be strategic layout landing, the efficiency of each link to play to the highest. Jindong to this request is "on the standard industry leader", popular point is that, close to each subdivision of the leading opponents, but people to find gaps to adjust, trying to keep up and beyond.

This strategy is good, first put the stall, and then let go below to develop their respective areas and business management, regardless of how to do you stare at first-class opponents to do it, will not lag behind. But there are three potential factors impeding this strategy, and Jindong has to think clearly.

The first is whether Su Ning can carry out full decentralization. Su Ning has been settling down the standardization process for many years to do, everyone dare not the more half step, the advantage is that the enterprise is not easily out of control, the disadvantage is lost due vitality, may be immersed in the cycle of sluggish execution. Suning to do this transformation, each step is not past the new road, everywhere mined the word can how to go. Perhaps there is no shortage of people who can carry out the inner Su Ning, but the lack of creative spirit of the implementation of the people.

Second, Jindong speech seems to have not talked about, that is the talent, how to solve the talent problem. Strategic layout and the middle and lower levels of the relationship is not small, and strategic implementation is mainly from the middle and lower levels, with a good layout, also depends on whether someone to turn it into reality. Su Ning this kind of traditional enterprise, talent is short board, outside there is capable of not inviting, afraid of and corporate culture is not merged, their cultivation is suitable to open the territory to expand the soil to see again, these are problems.

Third, how to change the concept and consciousness of the middle and lower classes. Jindong's understanding of Internet thinking is very much in place, but it is far from enough. In particular, some from the top of the idea and thinking to the following, it is easy to misread, this is not a matter of executive power, is completely cognitive problems. For example, in the past the outside world like to use the Internet thinking to the suning to dig pits, after being detected suning many people feel that the Internet industry some practices are very evil, so do not consider.

In fact, the outside world is using the right internet thinking to dig a pit, thinking is right, but Su Ning will go into the pit according to do. The right thing to do is to absorb the essence and throw it out of the layer. Su Ning should tell oneself what is right, what is wrong, why do we do so, why not do so, this theory system is must have.

In this speech, Jindong also put forward his own internet thinking, emphasizing the "three-effect rule", that is, the user experience speaking effect, business innovation speaking benefits, system optimization speaking efficiency. The three programmes are determined, flexible and fearful of blind innovation. These ideas seem to be still not bold enough for the internet to be aggressive enough for a transformational, traditional mega-enterprise.

For internet companies, copying other ideas and ideas can be, because everyone has no baggage. For the traditional enterprises such as suning, the overall acceptance of Internet thinking and practice is a dead alley. In the traditional enterprise Internet problem, there is no successful experience to follow, can only continue to explore and accumulate, to form the ideas and practices in line with their own characteristics. This process is far more difficult than the strategic layout.

2014 as a strategic implementation of Suning, Suning will face a full range of business promotion, will also expose some problems, growth is positive, its intensity and altitude will be subject to its internal strength and talent reserves. In addition, Jingdong and Alibaba will be listed separately, how to erode the share of the two families rather than the two after the financing of the further expansion of the advantages, Suning needs to consider the problem. Su Ning, although on the road of transformation is the earliest, the fastest, but at present it seems only just on the road.