Subversion or insistence? Luantan the Electric Corps and O2O we chased these years.

Bring up the electric dealer, I can't help thinking of a live station name: 8848, ebay, the three major portals of the year, the appearance of the electric business Mall still faintly surfaced in front of me, that with the United States and Asia cooperation "based on in-depth community supermarket broadband network E-commerce model is the world, is also leading." "Is the Li Ka-shing son, not lack of money, Tom's electric dealer has also been missing ... They live forever in the hearts of millions of netizens, perhaps many people have not heard so beliefs website ...

These two years, there are a number of group buying site, such as night Spring Breeze, thousand tree million pear blossom, the result also as you can see, is said to have closed down more than 2000, into layoffs and contraction of the well-known group buy net, also common in the media reports.

It can be said that China's internet power of the road is to use countless yuan to burn out. On a wave, many people saw the success of Taobao, saw when, saw the Jing Dong, saw the new eggs, see the day cat, see every guest ... But did not see how many no return.

For example, recently, some people put forward the concept of local electric O2O and the idea of a wave of electricity, the heat of the electric quotient, it seems that the dark waves surging.

The purpose of this article is to clarify the direction of the webmaster in the operation of the Web site, purely personal point of view, may be more subversive of traditional views, such as the discomfort, can be a nonsense.

First, the local electricity dealers can do?

The answer is of course, but the pure theory of the Business-to-consumer mall model, at least so far, has not yet matured, blindly on the horse or die of capital, or died of logistics, or died of price, or died of payment, or died in accidents ... Four words to sum it up is "will surely die"

Here, all operators should be able to understand a problem: since the electrical business, e-commerce, the inevitable is to do business, put aside the traditional meaning of online payment and other issues, is a commercial principle of the problem, do business is necessarily to make money, if your local electricity dealers, facing the state of high cost operation, this set of electricity dealers do not make money, There is no meaning in existence.

As the operator of the electric business, we provide a platform, whether it is to give the business, or the autonomous consumer, or consumer-to-consumer, we are the whole process of service providers, we do is the services sector, which is also a very fundamental problem.

Comprehensive above, a mature electrical business, in addition to a set of good code and online payment and other basic functions, consider the operating side of the resources, service capabilities, industrial chain, profitability, the so-called choice of what mode of influence is basically already very little. This is not a light burning money can solve, if you burn the right direction, congratulations, you may still have the opportunity to survive, if your direction is still entangled mode, operators should stop.

Then look at the localization of electricity, many webmaster friends value their own huge user groups, it is true that they are all types of businesses can be dug, and many businesses also value the local effect of marketing, which is also a large number of operators into the erroneous zone is very important reason, the operating ROI is very low, perhaps customers give you 20,000 to do your electric business platform, Or the operator sold the product to make 20,000, in fact, the proportion of the ROI is also very sad, think of the resources you pay, the loss of credibility, whether there is a cheap feeling?

The value of localization is much higher than what you get from being a power trader. Therefore, the current time, blindly to do the electricity quotient, investment and return is not proportional, operators should be cautious.

Second, buy why die?

Back to basic business principles, business is chasing benefits, and consumers are the pursuit of cost-effective, the current domestic group buy now do is the golden Goose, God horse loss to make a yell, the explosion of goods, indeed, we see the increase in orders, but we do not see the damage to the industry.

Users buy goods not board, group ate the eyes, businesses run. Some people say that the local business credit can be controlled, but also to ensure reasonable profits.

Keep in mind that merchants are always profit-driven, buy the hot and explosive goods must be long-term interests, the business of their own products can not keep each of the loss or profit margins, because the same business as the site, but also to solve the problem of survival and profitability, long-term loss and not profitable operation, or low profits, businesses do not make money, He can provide you with the return of the site is also conceivable.

You consider for the merchant, the result Netizen does not buy, the sentiment falls, you consider for Netizen, merchant profit drops, the Prestige falls. Big customers do not want to violate the rules, sales products, small brands sharpen head pressure price, group purchase quality down, the credibility of the site down, big customers too low grade

Therefore, as a number of brand customers, low-end group buy also is not required options, or even optional, such group buying even have damage to the brand.

As a result, group buying will become a low-end low quality representative, the quality of the participating merchants will gradually decline, quantitative and qualitative changes occur at the same time, damaging the credibility of the website and the interests of customers.

To ensure that the reasonable profits of the business and consumers to obtain value for money services is in line with commercial principles, the operation of the thinking of the long run, the goose lays the eggs or chicken egg, you consider it.

Third, the relationship between the industry O2O and local electricity dealers and group buying

First said O2O, Baidu Encyclopedia is so described:

O2O is online to Offline, also will be offline business opportunities and the Internet together, let the Internet become the front line trading. This line of services can be used to line up showmanship, consumers can use the line to filter services, there are transactions can be online settlement, quickly reached the scale.

And the puzzling is that many people confuse the electricity quotient and group buying, even stubbornly think that buys is O2O, more ridiculous put some electric quotient and the store of the floor to display and so on the concept a combination becomes O2O.

In fact, O2O from the literal understanding, Baidu Encyclopedia interpretation is not too many problems, in addition to large online payment is a difficult problem, in fact, many sites have already been implemented, line online, O2O provide is the service. Consumer, Consumer-to-consumer is online payment, the purchase of goods will be stuffed into the box through the logistics company to your hands, O2O is through the online information and services, purchase offline goods, services, and then to the line to enjoy services. And the group buying between the electric quotient and the O2O, is the overlapping part, may consider is one kind of service form.

The characteristics of O2O, that is, for the needs of customers, such as you need to get married, will inevitably go online to search for relevant information, marriage is bound to consume, through the community or news to understand the local cost-effective shopping experience and information, and then to the reality to find relevant businesses, consumer behavior, Merchants also earn money from their online clients through their own operation.

This is a simple description, not difficult to understand, but also very good operation, the process, the operator to provide information platform, online information can be organized by the station, can also be provided by the business, consumers to obtain effective information, the final demand into consumption, the whole process is very traditional, and crystal as thorough.

The needs of all walks of life are the opportunities of operators, and the future trend of the network must be refined deep. The result of the industry's deep ploughing is a virtuous circle of specialization and depth of service, which both customers and users recognize.

The 365 real Estate net in Nanjing has just been listed in the Shenzhen stock market, according to the industry analysis of about 80 million revenue, Nanjing Sina live single real estate industry income 2011 years also tens of millions of, search house is also tens of millions of income, similar focus, as well as the local other similar single real estate income millions of level is very common, This is only the result of a single industry, a region of deep ploughing.

Similarly, it is not difficult to understand that giving a person a fish is better than giving it to a fisherman. To help customers to network marketing, solve marketing problems, to do is the actual effect, but also a long-term reputation, such a service is lasting, compared to the golden egg, this is the process of raising chickens laying eggs, your customers grow, in order to give you more income, This is also the significance of the existence of O2O.

O2O is a manifestation of social marketing, Word-of-mouth marketing, is benign, of course, details of the operation of this article is not cumbersome to repeat.

The author's viewpoint Summary:

Whether it is the electric business, or group buying, or local operation, or O2O, each model has its own advantages and disadvantages, and the model is just a sunflower treasure, practice good is martial, practice is not good on the eunuch.

operation, not by product or code, but a long-term process, media, credibility, professionalism, depth, resource integration, sales capacity is a major test.

Facing the death of various patterns and sites, we must remember to respect the needs of users, for the needs of users, many people think, I think the demand is the customer's needs. The customer really has the demand, the question is your product or the service really can meet the customer's custom, thus satisfies his request?

In the face of choice, my suggestion is to choose the right industry to deep, choose the right, reliable point, should not think less, do the operation, live well. Do a good job, do not gloat, how deep digging their own value, do not be sold by customers also secretly happy to help others count money.

Finally hope that each full of dream operators can succeed, thank you!!!