Subversion is one of the key words to win in China in 2014

Subversion "is one of the key words to win in China in 2014. In the beginning, the secret was to talk about the subversion he understood:

"Our subversion does not mean to subvert the traditional enterprise, or other companies, but we are constantly self-denial, self subversion, self-development." ”

The secret revolves around seven key words to explain the o2o of Alibaba in detail:

1. Electronic Business

From the electronic business, to the electronic business, this transformation represents the entire Ali group, the development of E-commerce and wireless business has a qualitative change. The first thing Ali has to do is break up all the tools of their e-commerce and give it to all the traditional businesses. Ali put the tools to everyone, method for everyone, platform for everyone. The secret is that this is the subversion of their own.

2. Go to the center

Centrality has been considered a highly efficient management approach in the past. In the past, there are two centers, one is the center of the Platform and the center of the brand, this control of all the ideas, the secret is not worth it. To the center of the back, in fact, there is a central, that is, the center of consumers. In fact, there is a deeper meaning behind it, that is, to marketing. In the age of mobile internet, if consumers do not pay attention to you, no matter how much money you spend on marketing, can not disturb them. The reason is very simple, unlike in the era of television advertising, now if the consumer is not interested in you, he can not pay attention to you, or even pull black you. Therefore, the marketing of enterprises should change from masculine thinking to feminine thinking. The masculine thinking is I need to look everywhere, the initiative attack, lets everybody all know me. Feminine thinking is what appearance, I at home, the home clean, dress up very beautiful, very self-cultivation, every day arts, everything proficient, naturally there are many admirers will come to my side.

3. To platform

A all-inclusive platform is being dissolved and is slowly becoming a cloud market.

4. Fan Hadron

In classical mechanics, there is an important force, called Hadron, when the nucleus and nucleus are close enough, their power will be very strong. Why are fans important? Because only fans, will tolerate your mistakes, only fans, in addition to purchase your products, but also spread your products, to affect more consumers. Only fans will be involved in the transformation of your supply chain, he will take the time to help you design products, because the sense of participation is the core of fans. So it's important to get people involved in you and how to keep your emotions and fans together. Because there are fans involved in the design of the product, it is possible to have more fans. Because the fans have unlimited power, the fans become the most important part of all the future economy and brand industry.

5. The War of the dimensions

The design of a very complete set of operating procedures is very important, the line to get through online.

6. Judgement of trends

Those tiny sparks, though inconspicuous, may be the things that affect the whole industry in the future. Here, learning ability becomes vital, and it becomes the core of our future.

7. Data empowerment

The data is not for postmortem autopsy, but rather for telling us how to act and how to make decisions. As the plane is running, there must be a dashboard. For example, the data can tell the enterprise how to intelligently stock.

Secret Quotes

1. O2O is not only online to offline, O2O also contains such a layer of meaning: or OK to OK, or over to over. OK to OK is, if you are doing well on the line, you are doing well under the line, and the two blends better. If you are under the line is shrinking, was not done well, the line also done very rotten, now suddenly want to use O2O to activate both, this is over to over.

2. The future value of two technologies will be enormous:

Two-dimensional code: Virtual world and the real world in the moment of sweep through.

Map: The most convenient entrance to all entrances.

3. AT every cusp, whenever the time comes, those who are ready are always the quickest. The good shop is one of the best examples. Good goods shop from the contact Ali O2O Project team to truly achieve 020 overall transformation and on-line start selling goods, and participate in 38 activities, a total of about 21 days to complete. Why is it that so many people have not done it for months and they can do it in just 21 days? They say we have been ready for this moment for at least three years.

4. Monkeys and human genes, the sequence of differences, not more than 1%. But these 1% genes determine whether you are a monkey or a person. Many enterprises feel that they have done 99%, there is no big problem. But remember, perhaps the 1% that you don't care about will make a huge difference in the outcome.