such as the wind Tatsu Express waved every guest by heaven and earth Huayu acquisition

One of the most important assets of the guest, but also one of the most distressed and tangled business. "This is the customer Prudential product CEO of the 2011 to its logistics companies such as wind Tatsu made public evaluation." Today, there is no need to worry about "the business of Wind." In the last year, the low-key completion of the separation of assets between the customers, such as the Wind Tatsu in June 30 announced to the CITIC Fund wholly-owned highway Enterprise World Huayu Group, will be the world Huayu's express brand independent operation. The wave of visitors to the acquisition of such as the Wind Tatsu Express, from where the goods were set up in April 2008, is the early implementation of E-commerce distribution Business Express Company. However, its customer service is not limited to all customers prudential products, but also including millet, merchants Bank, China Mobile, excellent purchase network. See as the wind up a step away, and finally into the world Huayu embrace, aged and his every customer prudential goods this time not willing to talk more. Where the guests related to the person responsible just told the "First financial daily" reporter, specific questions can be asked such as wind Tatsu. In contrast, the rapid in its official website, micro-blog released such a good news "as the wind Tatsu performance of a lot of high-profile." such as wind Tatsu from 2011 onwards from the Enterprise logistics to the Logistics enterprise Social Express transformation. At present, where the customer prudential products are still as one of the main customers, but its business volume in the total volume accounted for only 10%, fully embodies such as the success of socialized transformation of the wind. "Such as the wind Tatsu related responsible person told the reporter. Behind this is the 5 years of wind and downs. According to the industry circulated, such as the establishment of the wind Tatsu is quite a coincidence. As aging in the excellent old subordinates, such as the Wind Tatsu general manager Li Hongyi in 2008 in charge of every customer logistics, due to the excessive trust under the opponent, resulting in the inside warehouse, loss of huge, aged rage will Li Hongyi demoted to be responsible for express business. Courier business was only a small department of passenger logistics, only a few people. Li Hongyi with 100,000 start-up funds, with the wind up to start. Then the wind came up with a series of impressive expansions: 2008, less than 50 people, 2010, 1260, 2011, 5000. For such as wind Tatsu, where the data are given at that time, since the construction of logistics has won a lot of good shopping experience of Word-of-mouth, and let customers in exchange for more than 50% of the two times purchase rate. Public data show that as of 2011, such as the Wind Tatsu Express outlets opened the city reached 26, the site reached more than 400, self-built logistics part accounted for the total distribution of 60% to 70%. At the same time, where customers will build 24-hour distribution circle to Beijing, Shanghai, Guangzhou and other customers logistics center as the core, 300 km open 24-hour distribution services. However, in the next 2012, every guest began to have to stop. August 2012, such as the wind Tatsu staff said, such as the Wind Tatsu Express network coverage of the 26 cities will be abolished to 6, and will lay off 2000 people, the proportion of layoffs as high as 50%. In fact, such as the wind up layoffs are only part of the overall adjustment of the customer. According to the earlier plan of the aged, 2011 years of this will become the key to the status of the lake. Its goal is clear: every customer reaches 10 billion of the annual revenue scale, an increase of five times times. But the final result is, every guest encounters the most difficult time since the establishment, aged carries on the drastic internal exchange transfusion. Such a blood transfusion, once for the Chinese clothing to be proud of every customer prudential products have not yet regained vitality. According to the survey data provided by Analysys International, in the first quarter of 2014, China's market share of apparel Category: Cat 77.7%, only goods will be 5.5%, QQ net shopping 5.3%, Jingdong 2.3%, where customer Prudential products 1.6%, when 1.6%, Amazon China 0.9%. At the same time, logistics costs have become a heavy burden on all customers. To this end, 2013, such as the Wind Tatsu executive general manager Deng Bin External said, such as the wind Tatsu has been low-key completion of the asset stripping between customers, the transformation of independent third party open logistics, the completion of asset stripping, where customers become as the Wind Tatsu party a customer. If the wind reaches this time chooses the world Huayu not suddenly. "In the electric business industry observer Ruzenwang, compared to 3 C, big household appliances, fresh and other categories, clothing category of distribution is not difficult, the cost of self-built logistics is much higher than the third party." To complete the distribution of customer orders, Hanlaobaoshou, such as the wind Tatsu gene was not born out of the market mechanism. And with the asset stripping, in already been ' three-step one ' and so many Third-party express full competition in the market, such as wind Tatsu want to fully self-financing difficulty is not small. Ruzenwang explained. Heaven and earth Huayu take over the near future, such as the wind Tatsu will be the highway transport giant World Huayu to manage the operation. This is the last year when foreign ownership changed to CITIC Fund, the domestic Highway express giant World Huayu's first acquisition. Heaven and earth Huayu A person told the first financial daily reporter, the company hopes that through the acquisition, expand the existing business areas to the integrated logistics Service provider transformation. And after the completion of the acquisition, such as the Wind Tatsu "will as the world Huayu's express brand independent operation." Founded in 1995, the World Huayu, is originally the International express giant TNT's Road Express enterprise. March 2013, TNT announced the sale of Tian Yu to Citic Fund. At present, the world Huayu has a total of 16,000 employees, in the country more than 600 large and medium-sized cities have 56 transshipment centers and 1500 business outlets, and is still in the continuation of the previous Highway Express "and other services." Heaven and earth Huayu of the above people said that the third quarter of 2014, the World Huayu Group will complete the acquisition of such as the Wind Tatsu Express. After the completion of the acquisition, heaven and earth Huayu will have the Road Express and Domestic express two major business sectors, which is the company to a comprehensive logistics service provider "transformation of one of the measures." It is noteworthy that, in addition to the world Huayu, the current income scale is ranked as the first domestic road transport giant Pettibone Logistics, also at the end of last year officially launched the Express business. In this respect, the Courier Logistics Consulting Network chief consultant Xu to our correspondent analysis, compared to express enterprises, road transport enterprises more expensive, relatively lower profit, and the current distribution market needs of electric dealersThe demand is still growing, road transporters are extending the field of the important power of express, however, express and road transport mode of operation is completely different, the former is personalized service, need door-to-door pick-up, the latter is standardized services, customers door-to-door, so need to operate independently, and this time the biggest challenge will be money. According to the reporter understand, at present, such as the Wind Tatsu Express business coverage of the country 340 large and medium-sized cities, the network to direct battalion and agent-oriented. A line of people in the industry to reporters, in the domestic Express company, such as the size of the wind Tatsu Express is still small, and the current express industry competition, not enough capital and network support, it is difficult to win in the competition. Future Express Company will further the fittest, small express company to personalized development, Medium-sized Express Company to professional development, and large-scale express company's One Direction is to the integrated logistics, supply chain provider transformation, which is also foreign express giants such as FedEx, UPS and so on have been doing. "Xu points out.