Suddenly "take" out of the predestined network: Neither the century Jia Yuan, nor the MO

I do not know how many like me, during the Spring Festival by the elders concerned about forced marriage, but also full of resentment to stare at the TV screen on the occasion of the Love and Love website ads. Unlike in previous years, apart from the traditional century Jiayuan, lily nets, this year also seems to have never heard of the predestined network. and lily nets emotional rendering different, the network of the advertisement is quite simple, clear: Find the object, on the affinity net, 136.32 million users are in the net to find objects ... So many people, still afraid to find? What is this concept? According to the national Population and Family Planning Commission at the end of 2012, "2012-2013 years of Chinese men and Women Love View Survey Report", at present our country 18 years old unmarried population total is 249 million. In other words, this is quite unfamiliar to many people's marriage website may cover more than half of the domestic single person, and as China's first listed marriage website century Jiayuan, but only in January this year just announced the number of registered users billion. What is the biggest mobile dating site in China? Peer in a high-profile pinch, the sudden "out of the Web site actually said that their users are the most, claiming to move the end, in the social app can show its ability, mainly rely on the business model of fees and charges for their own in the era of the functional machine to the user Enron transition?" Fast Carp yesterday interview the founder of the Dongshe, also to try to smooth the mysterious web site "the development of the thread." The mobile internet entrepreneur of the era of the functional machine was founded in July 2007, when the century Jia Yuan, lily nets these can be said to have begun to take shape, investment also took several rounds, in the June, Century Jiayuan just announced its own won from Qiming Venture investment of 10 million of dollars. Although the same as the marriage site, but the net was not intended to fight head-on. At that time, the century Jiayuan, Lily, cherish these market leaders are basically taking the high-end route, starting from the PC side, aimed at more highly educated, high-income white-collar people to meet their growing with age and increasingly urgent love and marriage needs. Before 2010, the mobile phone market can be said to be the world of functional machines. PC on the Internet, but for those who have less access to the PC, the Wap page of the function machine becomes the main way to connect with the online world, for example, I still remember the Nokia who spent all day in the university, brushing the Web page for one months without 40M flow. The ship was involved in the work of the SP and contacted the early mobile internet users in China. Before the launch of the product, they had a short message service to do a market test, the demand was validated, then launched a mobile-side WAP site, became the mobile internet entrepreneurs. In Dongshe's words, they were thinking more about what they had seen that had not yet been met, and the subsequent development showed that the users that would be covered by the mobile internet were what today's so-called grassroots user groups are. What are the characteristics of these users? According to the number they provideAccording to this, the 136 million users are mostly concentrated in coastal and some of the inland processing enterprises of dense areas, away from the North wide urban centers, gathered in the two or three-line town area. For the different users, it also determines the fate of the network play different: through and UC, QQ and other large flow of traffic to the cooperation of the large and not the free way to obtain early users; At the beginning of the implementation of the charging strategy, but the charges are far lower than peers, monthly fee of about 50 yuan, and can be prepaid card, net silver, and later Alipay and other means of payment, monthly and value-added services, the predestined network also has a good advertising revenue. From their published data can be seen, the early users of the network is mainly in the 2009--2010 years of completion, at that time also happens to be the domestic cottage machine big outbreak of the period. October 2010, the network of the Red Bean Marriage "client also and Skye network at that time bubble community to cooperate, when the end of the year, its registered users to break through 14 million people, the ship itself admits, and peers face the user's personalized needs are different, the fate of the consumer group requirements relatively simple, but also easy to do large-scale and standardized. Therefore, in the peer through the open line dating activities and VIP wedding services and other attempts to widen the profit space, the strategy of the predestined network is also biased on the amount of victory. By July 2013, the predestined Network has announced that it has registered users to break 100 million. The Intelligent machine era of grassroots love and marriage platform early user characteristics determine the fate of the network and domestic internet companies are not the same platform migration path: First Wap, Kjava, Android and other forms of mobile phone, until February 2013, the network was officially online on its own Web side. And the domestic and the Affinity network development path is more similar to the sale of treasure and UC. UC not too much introduction, can be said to be a lot of people download the first mobile phone browser, the sale of treasure for many people are still relatively unfamiliar. Founded in 2006, the company is known as China's largest mobile business platform, with sales of nearly 2 billion in 2013. ("Entrepreneurial state" before the sale of the treasure of the in-depth report, interested person can be stamped link: "Mysterious mobile electric Business" coincidentally, the two companies have not only set up time close to the establishment of the company, the development path is similar, the object of service can also be said to be the same group. Even the ship also said that in the past few years of the development of the network, the market is the most met is actually trading treasure, rather than peer sites. The CEO of Zhang, who bought and sold the wireless Arena in 2005, created the WAP gaming community----------- As an early entrepreneur in China Mobile Internet, Zhang and Dongshe's entrepreneurial motives can also be said to come from the same group of users: buy and sell to meet their online shopping needs, the predestined network to meet their online love and marriage needs. As mentioned earlier, this batch of the earliest mobile internet users in China is also the one of the most popular mobile users. 2011 years later, with the upgrading of the function machine to the intelligent machine, a large number of high-end users began to enter the mobile interconnectionNetwork, and the sale of treasure and the network of users are also experiencing the transfer from the function machine to the intelligent machine, it can be said that the mobile Internet in this period began to form and society as a whole a similar class division. But the change of mobile Internet user Group and entrepreneurial environment, in fact, did not bring too much influence to the predestined network. Look at the new user first. After the subsequent data survey, the ship found that the user in the business choice, it will also perpetuate its previous habits: the communities and websites that are accustomed to the PC will also continue to be on the mobile side, as are the grassroots groups defined by the public, and the WAP pages of the functional machine era will follow their own habits into the smartphone era. It is often difficult to accept the products and services that are used by the different sectors of the economy and the environment, as in the mobile Internet environment. Along with the user's tide, the predestined network has launched its own Android end and iOS end. The user does not change, that user's demand? The popularity of mobile internet has also appeared a number of social app entrepreneurs, and the average age of users of the network is 23 years old, and the social app's user age level is closer. But the affinity network for the grassroots user group has a feature is generally married earlier, marriage demand is also obvious. Social apps and affinity networks have different needs scenarios, the former can meet the needs of users, but for more serious scenes of marriage needs, these social apps can hardly be a substitute for the network of influence. As for the predestined net and the sale treasure, the similar point appears again: The platform is changing, but the two service's crowd and their demand has not undergone the essential change. In other words, these two are actually in the user, understand their users where and keep up with the user, the external environment although in the change, but in the user occurred before the essential changes, the two practices are closely pegged to their own group. Just and at the top of the hierarchy in the pyramid is different, relatively grassroots groups in the public opinion environment more performance for silence, and for them to do the product also often choose to silence, occasionally surfaced is often attracted to marvel: the original so make money! YY, which was listed last year, is 9158 of the planned listing this year.