Suitable for beautiful decoration: can 3D try to wear jewelry platform

A lot of Taobao buyers will encounter this situation: a fancy jewelry, but also worry about wearing the upper body effect than expected in the good. Hesitate in Taobao on a stroll, you will find that many of the same style, but the price difference is very far from the same kind of money, so that buyers can not. The wearing experience link has been one of the problems that the electric trader of clothing and jewellery is difficult to solve. The "mobile app program" from Guangzhou is trying to solve the problem. They claim that the augmented reality of graceful decorations (augmented Reality, AR) technology will break the bottleneck of the existing jewellery dealers ' inability to test their experience. With this technology as the core, graceful ornaments try to become the third jewelry shopping channel outside store shopping and shop shopping. At present, the project has enrolled in the upcoming December in the 2014 Light Lake Sword "Southern Mobile internet Entrepreneurship Competition, and on 22nd in the southern Micro-road performance," the public number on the line. The creation of service standards to try to become a network to buy jewelry must be through the process login to the mobile phone app interface, to their own needs to wear jewelry parts or the whole body to take a photo, import, you can select the jewelry to carry out the test wear ", not suitable, good-looking, at a glance. If you want to listen to friends, you can also choose to screen share to friends, discuss and then decide whether to pay for purchase. This is a graceful ornament that has been implemented. Data show that last year, the overall sales of China's jewellery industry close to 700 billion yuan, of which the sales through the Electronic Business platform completed only about 20 billion yuan. In addition, Taobao search for jewelry products in the account of 30 million or 40 million yuan, but the real completion of the payment behavior of only 900,000 yuan. This fully illustrates the existence of huge market space for jewellery dealers. Why has it been difficult for jewellery dealers to form scale in the past? After the sale and logistics are not the problem of the electric business environment, experience has become the biggest jewelry dealer bottleneck. Elegant ornaments is the world's first mobile phone to complete the three-dimensional test experience of the jewelry category of vertical electric business platform. Huang Chengwen, general manager of an excellent E-commerce company, who is an elegant app developer, says that with AR technology as its core, it will focus on the experience of jewellery testing. They want to build a standard: When buying jewelry online, it's a necessary process. Social elements inject fun and share the graceful ornaments is not a pure electrical quotient. Taking into account the user's exposure to jewelry products frequency is not high, will affect the popularity of software, has joined the social elements. Huang Chengwen said that some expensive jewelry, perhaps many people will not be able to afford, but the test mode can let the user without pressure to experience the upper body effect of expensive jewelry. The various circles surrounding jewellery construction "also support users to share on trial. Not only that, the artifact "can even provide a more plausible solution for men who want to surprise their loved ones--according to Huang Chengwen, Taobao is currently on the jewelry category of sales of about more than 20 billion yuan, of which the price of 1000 yuan under the jewelry category of about more than 10 billion yuan, and this kind of merchandise payment settlement account , there are 40% male accounts. This may be the case: someThe man wants to surprise his lover, but he doesn't know how to pick the jewelry, this app can help him. Huang Chengwen said, for example, want to send an earring to a lover, just take a picture of their ears or side, you can wear a variety of earrings jewelry, and then choose the best effect of the purchase as a gift. The main feature of this product is fun. "This feature, Huang Chengwen believes, will be an important reason for the rapid spread of graceful decorations in the circle of the group." Select suppliers to ensure the uniqueness of each product the current online jewelry industry is a mixed bag, in Taobao search, can see a large number of 49 yuan package of the so-called Korean version of the Cartier ring, 10 yuan of jewelry is countless. This situation does not appear on the graceful ornaments. Huang Chengwen said suitable ornaments will limit the number of suppliers to 50 to 100, and each supplier in the price and product types will be offset each other, such as foreign Cartier, traditional Chow Tai Fook, diamond-made diamonds, such as custom, these businesses have in the product positioning has been different. The advantage is to avoid a price war between suppliers. Graceful decoration The next stage will also be the product design for patent protection. This protection includes two levels of meaning, first, each product by three-dimensional scan entry, to ensure that its online product library in the unique, to achieve a product on the platform there is only one supplier; More importantly, the platform will also serve as a supplier, once the supplier's new product design is released, The platform can be used to apply for a cosmetic patent. If pirated, the platform can also sue. To put it bluntly, it is good product close, further enhance the user experience. "Huang Chengwen even wanted to set a price and quality of quantitative access standards, such as the price of 10 yuan hairpin, quality control personnel in the supplier's products randomly picked beat 50 without damage, before access to the platform.