"Sujin 815 price war" originated from suning revenge heart too heavy?

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Su Ning is already openly secret. 815 before the war, the online department of Su Ning Yi Vice President Li bin to the Beijing-east of the propaganda directly to the "home appliances, including all products prices must be lower than Jingdong." Seemingly child-like anger when suddenly targeted, but in fact implied that Su Ning to Jingdong has already premeditated revenge heart.

Due to the electric business model brought about low-cost operating ideas, let Suning line that a sheet labeled "Low-cost" merchandise labels, suddenly become "outrageous price." Traditional household appliances industry heavy costs, in the price of the butcher in Beijing east of the "bargain" was stripped in front of customers. The Hard-hit Su Ning therefore to Jingdong enemy, to know once suning to "price Butcher" said that the United States, but this time he was Beijing east made "humiliating" but again from the same reason.

is going to fight for the Su Ning also began to make up the electric business and opened up their own online departments, and even uncharacteristically began to encourage their customers to buy online, to achieve "truly benefit the people", and to challenge the electric business status of Jingdong. But when the anger began, Su Ning's vengeance became heavier and harder, and the challenge seemed to be getting stale ...

Suning "line under the beat" to generate dizzy head of the electricity quotient

If you go to Suning entity store, you will find those shopping guide how ruthless suning easy to buy, can be no exaggeration to say, suning shopping for suning easy to buy ruthless, no less than the hostility between competitors. Su Ning left hand hit the right hand of suning easy to buy support out, to find himself away from an orthodox electric power business road, there is far away. Whether it is logistics distribution flexibility, or response speed of the price, Suning suning easy to buy all behaved very immature. It also led directly to the very poor performance of the 815 war.

The 815 war was not as "wonderful" as the two sides screamed on Twitter. Provocative Fang Sunin's online department su Ning Easy to purchase the first force, before 9 points can be normal access but after 1 hours, incredibly long time the phenomenon of the barrier. First, the price of some goods can not be normal display, and then the first page also become incomplete, and finally even the site domain name can not be normal analysis, suning easy to purchase a server failure and other reasons to complete a less "lucky" opening. Most of the expectations of the two sides under the PK low price situation, Insunin easy to buy the failure of the continuous and always can not be fully presented. Pinned on the "back-and-forth" customer, the end can only word ah many times to refresh the page after the helpless to move into the jingdong.

Su Ning's sudden provocation, does not seem to do all preparation work. And this time the site is not normal access, but also exposed suning in the transformation of the electricity business experience is insufficient. Line online under the cooperation has not begun, into trouble. The flawed "suning offensive" did not meet the promise of the previous one, but rather, it gave the experienced East Beijing a chance to demonstrate its ability to react quickly.

In the "received" Suning "Afternoon" after the day, Jing-dong incredibly magically completed for the entire audience of tens of thousands of of various commodities "price adjustment", and worked out the overall response plan. More people exclaimed that the BoE has even drawn the various departments of the "expert" to build a temporary "dozen Suning headquarters" to unify the layout of the price for Suning easy purchase war. Super fast reaction ability, reflects the Beijing-east to Su Ning's war attaches great importance at the same time, also from "one dead and one steady" contrast shows the Jing-dong mature and can withstand the unexpected situation of the electric business platform advantage.

Sujin 815 price war Su Ning or lack of electricity business play

Although in the traditional household appliance industry, Suning often appears as "Big Brother", but he still lacks a lot of experience as a electric business player. Sometimes love to use the physical store some promotional game rules on the internet to make some fish and fowl promotional activities, those around the promotional rules and cover the cover of the price play, not only did not have a good promotional effect, but deeply hurt the customer's trust in Suning.

At the beginning of the war, Suning can normally visit suning easy to buy one hours, the most eye-catching is "Suning 0 yuan purchase." After entering Suning Easy purchase page, a huge "Su Ning 0 yuan buys" advertisement almost blocked other commodity information. But when clicked to enter, the user only then discovered this originally looked like a penny not to spend "0 yuan buys", actually still needs you to "pay online" first. Only when you pay first, Suning will return an equivalent voucher to you, and this voucher can be universal all goods, you need to be patient to write a thousands of words of "0 yuan buy promotional activities bulletin" to find the answer. In the home page, there is no clear and clear hint slogans. Not only that, but also many customers regret that the "Suning 0 yuan purchase" in the goods not only limited, but also limited to the binding of mobile phone users to enjoy, and enjoy the most once a day.

In other commodity pages, most of the stay shows the previous activities of the ads, for the 815 activity page display is not obvious. By contrast, Jingdong's "4 Anniversary" price promotion was rhythmic. Not only on the head of the home page, the slogan clear ads even in the slides, search keywords have the corresponding entrance to the event. The price of nearly 60 percent of the merchandise at a glance on the activity page, there is no restriction on the purchaser, or even almost canceled the original need "gold, silver" and other members can enjoy the restrictions. At first glance, this 815 of the price war is more like the Beijing-east launch, offensive Su Ning's a long campaign planned.

From this incident, Su Ning's transformation is not too mature, online departments have not had a stable performance, and the gap between Beijing and East is still very large. I found that a number of forums have complained that suning easy to buy cheat users, bluff voice. At the beginning of the 815 price war, Su Ning's easy to buy shows that in response to this large-scale price war is not adequate preparation, coping ability is weak, it really makes people feel surprised. At the same time, light of the Jing-dong, but is this provocation to find more and more mature coping style, and bear too many stores, channel cost of Su Ning, seems to have not fully done the road of electrical business preparation. (Sci-fi galaxy/text)

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