Sun Xiaofei: The Chinese who broke into the Cardin Empire

Wenzhou businessman Sun Xiaofei finally achieved a "permanent position" in the Cardin Empire--he took charge of the group in the form of shares, permanent takeover of Cardin China's large areas of the operation and management of some products.　　Agents of concern in the hottest 2009, Sun Xiaofei Road group representative to Paris, directly to find the Cardin.　　Before bidding for Cardin, Sun Xiaofei was just one of the low-key Wenzhou people, and his companions from Yongjia Qiaotou town, they mostly in a foreign land, but has been silently nameless. Low-key behind the hidden a beautiful stunning report card, Sun Xiaofei is the Italian Peng clothing trademark holders, crocodile-shirt shoes, leather goods in the domestic distributor. How far do wenzhou people do business? This time and Sun Xiaofei together Cardin Chen Xiaofei, is also crocodile agents, 2003, "Two crocodiles" fighting, crocodile brand lawsuit constantly.　　In the expansion of the agent brand influence at the same time, the two people also become a good business partner. Sun Xiao Fei has a large amount of assets, from the big money can be seen one or two.　　In addition, in addition to a number of international brand agents, Sun Xiaofei also with the fellow Yeliving jointly acquired the Guangzhou famous clothing market Tianma mansion 50% of the equity. Nevertheless, he and his companions still have no "root" feeling.　　Many years ago, a Wenzhou people Ye Li Ming and "Zhuo Tiffany Valentino" signed the "3+2" agency contract, did two years later, the brand was acquired, all the action is in vain. Wenzhou people in the brand has not achieved a huge breakthrough, years of hard accumulation at any time may become "for others to marry clothes." This has become their Achilles heel. In Ye Li Ming's story, many people realize this.　　This thing in Wenzhou people's circle of great influence, and this is not accidental story, there is a Wenzhou agent of a brand was Gucci acquired, also had to rush to an end. How deep is the sting of these stories?　　Many Wenzhou people from the agent quietly began to transform. "Started from the factory to start, and then began to act as agents, and later felt too much restrictions on the agency to buy brands." "Sun Xiaofei told CBN reporter," Do the agent for a long time, want to buy brand, such development space is bigger. "Sun Xiaofei began his acquisition trip, he has been trying to seek breakthroughs in 1992, Sun Xiaofei is just the Italian apparel brand of the Hubei General agent of the road." "The profit of being a provincial agent is limited and there are a lot of uncertainties."　　"A person familiar with the situation said, Sun Xiaofei quickly completed the first" triple ", from the Hubei agent quickly upgraded into China's general agent, but also at a stunning speed will the entire brand swallowed down the road. Sun Xiaofei is a leading activist in the Guangdong business community. He is the deputy President of Wenzhou Chamber of Commerce in Guangzhou, "we have a few presidents, vice president of the usual relationship is very good, we are Wenzhou Yongjia Qiaotou people, but also set up a Guangdong Zhejiang investment Group." This time to buy Cardin is also a ' Hold Regiment fight '. "The participationAnother Wenzhou person, Hong Jianqi, said that everyone came from the same town, often in contact with the investment, there are many intersections, the four best friends have been looking for a common investment project. The opportunity came soon.　　After hearing the news of Cardin's intention to sell, they began to connect with the Friends of France, Mr. Cardin has a kind of unusual magic, which relies on his own dream and smart mind to build a larger than the dream of the old fashion kingdom, deeply attracted this group by the agent of Wenzhou people.　　They are trying to find a point of agreement with Cardin's dreams, and they fly to France with unease and dreams. Difficult negotiations and dreams take off and Cardin in France after a romantic 20 days, Sun Xiaofei with his sincerity and ideals captured the old man. "We went back and forth three times, signed an agreement of intent in April and signed a cooperation agreement."　　Sun Xiaofei told CBN reporters. "In the long business career, Wenzhou people have been doing stickers and agents." In the long history, this is a path that must be overturned. Cardin Road Brand is a start, a stake in the Cardin is to continue, the future may be many.　　Wenzhou Local economic scholar Jinlong this evaluation. Interestingly, Mr. Cardin's company did not have a board of directors, and he did not call in his subordinates for a meeting. His company is not even a family business, he is the owner of the Enterprise 100%.　　But future shares of Wenzhou people may have to often appear in his office or even the table. At present, Sun Xiaofei still refuses to disclose more details on the basis of trade secrets, "and when Mr. Cardin finishes his holiday in Europe, we will consider inviting him to come to China to publish the news." "Sun Xiaofei said.　　The reporter learned that this time, the card Dan Road group to take part in the form of permanent takeover of Cardin China's large areas of the operation and management of products, at the same time, the group will use the priority of the contract in the near future to join Cardin other businesses and other parts of the world's operations. This is not necessarily the best way because they have many bigger dreams. Mr. Cardin's dream is to build a world famous brand of fashion empires. In 2002, Sun Xiaofei had boldly conceived the introduction of these international brands operating in Guangzhou back home, to build a "brand headquarters."　　He also submitted to the Wenzhou leadership, "the establishment of international brand building industrial Park," a number of reports, but did not. They have a lot in common. Cardin began as an apprentice at a tailor's shop, from scratch, to lay a little bit of his kingdom.　　Sun Xiaofei 1999 left Wenzhou to Guangdong, he began to do a brand apparel sales, he rode a motorcycle every day to see the market, a year to run Guangzhou and the surrounding city more than 700 factories. It is hard to imagine that their fates will be intertwined, and these may not be the ultimate reasons why Mr Cardin chose them. The 87-Year-old is an Italian immigrant descendant, who has not married for a lifetime, also has no children, the property to whom to rest assured?These four Wenzhou people one foot just stepped into the big club, looks has the infinite possibility. "We are talking about the dream of the brand, the establishment of a unified research and development and brand Operation Center in Europe, and we hope to develop a regional standardization of management mechanisms." Sun Xiaofei told reporters that they want to hold a marketing exposition and dealer forum in Paris every year, bringing more orders to China to produce, hoping to continue long-term cooperation and let the brand survive for a long time. These words finally touched Mr. Cardin.