Suning 45 billion sales dream, the public purse hard to swallow

And in previous years is not the same, the last years of the electricity business price war in the year finally fell flat, this and Beijing east gradually no longer loss, successfully landed in May Nasdaq; Alibaba is gearing up for IPO, no time to invest too much energy to hit the price war has no small relationship.

Price war, although we have been gradually quiet, small to "trouble" also did not make a big storm. But in this noisy electric circle, the competitive landscape will not be because of the cold and calm price war. This is not, originally Jingdong after the listing to get a public chip also calculate, it seems to be a very long low-key Su Ning found its magical kill recruit, playing a banner, for all the people painted a Bai pie.

Recently, Suningyun company officially released Suning crowdsourcing platform, Suningyun Group Vice President Wang said that 2015 Suning public package Sales scale is expected to reach 25 billion yuan, to 2017 sales will reach 45 billion yuan. Despite the large number of successful cases of crowdsourcing patterns both at home and abroad, Suningyun + thousands of domestic stores resources + Suning has accumulated a huge supply chain + Large data forecast + Logistics + marketing + after-sales service, such as a series of suning basic development resources will be developed to the development of the package products, It's hard for us to take a look at a new attempt at a reasonably perfect electric-business platform.

But in China, the knowledge copyright protection is not thorough enough, the large-scale electric business platform has not appeared the successful crowdsourcing case, the crowdsourcing product or the relationship with the platform core brand product supplier is delicate, such huge entire channel public package platform needs the Su Ning to have the extremely strong resources conformity ability and so on the multiple factors. Little Humble personally think that at present, China's market environment is not equipped with the development of the entire channel of the platform for the full package of the conditions, suning This action is very large, a slightly more explicit mode of the pack two words more to the people, the investment is larger, but still difficult to swallow the Chinese electric business package pie, 2017 sales to reach the target of 45 billion yuan is like a dream, but the imagination is not touched.

Su Ning is doing foreign quirky in the short term, China is difficult to quirky

Quirky is an American start-up company that can help to analyze people's ideas and ideas, and will continue to improve the design, production, sales, marketing, mass discovery, so that people's ideas can be landed into the product of the original, and sell it out, Share some of the sales profits with the first people who put forward their ideas.

According to a few days ago Suning crowdsourcing platform public out of the news, Suning's crowdsourcing platform will integrate the venture capital, design units, production enterprises, channels and logistics resources, to provide partners with large data, financial incubation, marketing, logistics after-sale and other all-round support policies, to solve the consumer "pain point" for the purpose of outstanding products, Even this excellent product packaging to obtain "millet"-like results, is in the Chinese version of the quirky route.

The same as the previous small modesty has already mentioned, such a process has gone down is indeed very good. But in a market where intellectual rights are lagging behind in China, creative plagiarism, only subtle differences in the cottage products can overnight across the market, in the study of Millet Hammer Electric python cloud sound a plus mobile phones in the product without listing, began to market media promotion process, to protect their knowledge of copyright has been a bit difficult.

And in the product after the listing, change the meaning of the many Shanzhai products can be filed, the law does not seem to have any help. Such a market competition environment, easy to let Suning through the crowdsourcing platform to make the so-called "direct hit users pain point" products, because of the many problems of intellectual copyright, reduce the likelihood of success, the final will be suning crowdsourcing platform market promotion, design and production of a variety of resources waste.

Perhaps, some netizens will think that even if there are a few times the product was destroyed by others Sipilailian plagiarism, in Suning package platform to enhance copyright confidentiality, or have the opportunity to let the rich and resources of suning success will be such subversive products flourish. But Suning is doing this crowdsourcing platform, is similar to quirky. The reason why domestic difficult to appear quirky, in addition to knowledge copyright protection is not careful, the lack of contract spirit is difficult to let the platform and users better trust each other, in order to carry out better cooperation.

Suning can have such a product full channel packaging resources more than Suning, the public is indeed the future of the development trend, the future of the public-packaged electric platform will not only the Suning family. In itself, the lack of good contract spirit of the situation, the provision of creative users have more choice of opportunities, Suning crowdsourcing platform product production to the halfway point of the sale of the risk is also very large, eventually Su Ning will be difficult to make foreign quirky achievements.

Crowdsourcing product team and core brand products suppliers are you going to Su ning?

At present, Suning crowdsourcing platform of the relevant instruments, has not been disclosed that the core brand products suppliers have protection measures, also did not say that Suning core product types are not able to participate in the project of Suning crowdsourcing platform package, or if such as 3C digital products can be suning platform crowdsourcing, Suning will be in the packaging resources to have reservations, to protect the cooperation for many years of those core 3C digital manufacturers.

If the Josu Ning does not aim at such a problem to make the corresponding measures, imagine one day, Suning package platform packaging products and Apple, Kodak, Samsung, Lenovo and other core brands of direct competition, Su Ning should abandon who? If both are inseparable attitudes, There is no human Su Ning is also difficult to escape the fate of partners missing.

Su Ning's resource integration of whole-industry channel is skeptical of the integration ability of suning resources

Suning's crowdsourcing platform will integrate the VC, design units, production enterprises, channels and logistics resources, to provide partners with large data, financial incubation, marketing, logistics, such as a full range of support policies, so that direct hit consumer pain point products can be a greater degree of resources for development.

However, such a whole-channel whole-industry resource integration, has been far beyond the main retail and electrical business of suning for many years, from creative optimization, product design, product prototype, product into the factory production, product marketing, product sales, many links, Suning needs to have an extraordinary team of strong, Coordinate the provisioning of these links to ultimately make the idea a product by consolidating these resources.

Suning lack of experience to do such a huge thing, for the Suning team is also very high, Su Ning to make such a public package platform to face the outstanding talent gap to fill, for suning unfamiliar resources to integrate, suning can be integrated? In the current, The author is skeptical about the ability of Suning team to integrate the resources of such a whole channel, but in the future, with the talent gap of Suning team being mended, Su Ning is still able to improve their resource integration ability in the process of trial and error.

In a sense, the electric business will be able to package to provide the efficiency of the operation of the electric industry, the electric business package is also the future of the electric business Platform development direction, the electronic business is the trend of the public purse. But this "immature" Su ning Kua such Haikou, obviously still unconvincing, 45 billion of sales in the dream to think about it. But along with other domestic similar electric business platform also opens up the crowdsourcing business, the domestic environment still can have the opportunity to overcome the knowledge copyright, the contract spirit and so on environment factor, directly expands our country crowdsourcing industry market.

Author: Xiao Qian, founder of Tyrants Net, it commentator, Micro Blog @ small Mo Shi, private micro-letter add net1996, public number Please add small modest said (Xiaoqianshuo).

Original link: http://tuhaonet.com/toutiao/IT/8804.html