Suning announced that the store to start the "big benefit war"

Suning announced that it will be on August 17 in the country's 1700 stores synchronized start "Grand Hui War", about war Jingdong Mall set off the big home appliances promotional campaign.

According to the president of Suning electrical appliances, the store's promotion mainly for two reasons, one is the supplier in order to further optimize the product structure, early release market inventory; the second is suning to stimulate domestic demand, strengthen the integration of supplier channel resources to achieve synergy.

Suning said, will rely on the line 1700 entities stores, United Super hundreds of global front-line suppliers signed tens of billions of orders, for the new generation and other segments of the population, the promotion of energy-efficient products and listed products.

Earlier today, Jingdong Mall CEO Liu had to billion power network, because and Jingdong Mall is not at the same level, suning easy to buy online and Beijing East confrontation, can only be called "small war." Jingdong Mall price war is the Su Ning line, not suning easy to buy, nor is Gome's online business. "Gome's soul character Huang Guangyu is still in prison, Gome is not a positive concern for Beijing East." I think, suning easy to buy and Gome online mall is not the Beijing-east competitor, Jingdong Real competitor is Suning line.

To this end, Jingdong Mall is expected to exclude 5,000 "price intelligence officer", penetrating to Suning Gome's offline entity store for large household electrical appliances commodity parity. Liu points out that if Jingdong is less than 10% cheaper, it will immediately reduce prices or issue coupons on the spot.