Suning announces three consecutive days starting from March 6 to launch air conditioner brand promotion activities

Abstract: Yesterday, Beijing Suning held the 2015 air conditioning industry Development Trend Forum, announced from March 6 (this Friday) began three consecutive days to start air-conditioning brand promotional activities. In addition, from now on, Beijing Suning will also provide 10,000 air conditioning free cleaning services to the public

Yesterday, Beijing Suning held the 2015 air conditioning industry Development Trend Forum, announced from March 6 (this Friday) began three consecutive days to start air-conditioning brand promotional activities. In addition, from now on, Beijing Suning will also provide 10,000 air conditioning free cleaning service places for the public, consumers can go to Beijing Suning store booking.

In yesterday's forum, the third party market organization in the data show that the 2014 national air-conditioning market retail sales scale of 42.12 million units, the year-on-year growth of 4.3%, retail sales scale of 145.4 billion yuan, an increase of 3.2%. It is expected that this year air-conditioning market will enter a new normal, the overall market size to maintain a small growth of about 5%, air-conditioning products average price or will be in the bottom of this month, prices may appear about 10% of the decline. Analysis of the industry, the annual March air conditioning products declined three reasons: first, last year, the manufacturers of high air-conditioning inventory, mutual price war is difficult to avoid; the second is from the end of last year, the international copper and aluminum prices fell sharply, and copper, aluminum is the main raw materials of air-conditioning; third, manufacturers are actively engaged in the adjustment of air-conditioning products, High energy consumption of air-conditioning category can only be processed by price.

In this case, Beijing Suning announced that starting from March 6 for three consecutive days to carry out air-conditioning brand promotional activities, to be through million sets of huge special machines, brands, such as a group of series air Conditioning category activities to take the lead in the 2015-year air-conditioning sales market. Shannong, general manager of Beijing Suning, said that cleaning up the upstream vendors to accumulate inventory and promote energy-efficient inverter air-conditioning is the core initiative of the event, Suning will join hands with the manufacturers to invest 10 million of promotional resources to create a spring air conditioning feast, some products will dive to 50 percent. Offline store to buy the designated products to enjoy the second half price, online products, such as hundreds of thousands of activities. There is a new demand for customers, but also in Suning store for home towed air-conditioning old machine services, and during the event to enjoy hanging 200 yuan, Ark Machine 400 yuan for new subsidies.

In terms of services, Suning launched the "Air Conditioning Insurance Card" service in 2014, the first industry standards in the field of air-conditioning product maintenance. In the air conditioning delivery installation and after-sales service, Suning main push to install synchronous, return worry-free one-stop service. Beijing Suning announced that from now on, will be for the public to provide 10,000 air conditioning free cleaning service places, consumers can go to Beijing Suning store booking. In addition, for the activities of Suning stores to buy the designated air-conditioning package consumers, Suning will also provide 5,000 places "five free gold Service", that is, within 5 years can enjoy including free cleaning, free installation, free fluoride, free transfer machine, free maintenance of the air-conditioning maintenance services.