Suning Appliance renamed Suningyun Business scope to increase "domestic express"

Suning Chairman Jindong is rapidly starting to put forward the "cloud quotient" mode.

Suning Electric Appliance Co., Ltd. (002024, hereinafter referred to as Suning) February 19 night notice, Su Ning intends to change the company's Chinese name more "Suningyun Group Co., Ltd.", English name by the original "SUNING Appliance CO., Ltd." Change to "SUNING COMMERCE GROUP CO., Ltd.". Suning said that the future of China's retail model will be "shop + Dealer + retail service Provider", that is, "cloud business" mode. With the change of business form, the company name also needs to adapt to the future business scope and business model.

Suding the so-called "shop", refers to the offline store, while the electric business refers to the line, retail service providers are localized operations and services.

Following Gome's three-year strategic plan at the end of last year, after the completion of a new round of 700 million U.S. dollar financing, Jindong first proposed "cloud business model."

At the February 17 meeting of Suning's routine spring work planning and deployment, Suning Chairman Jindong explained that the main force of E-commerce should be the shop, and not the electricity business, regardless of the store or the electricity business, the essence of retail profit depends on the localization of the operation and service; the development of E-commerce should be led by the retail enterprises themselves, Instead of being dominated by electric business service providers, electronic commerce is the real economy is not a virtual economy, if the virtual economy leading real economy will inevitably lead to bubble economy.

"Over the next three days, the group will be fully deployed around the cloud-business model, from organizational structure, annual planning, business strategy, and staffing." Jindong said the same day.

It is reported that Su Ning will convene its strategic organizational structure adjustment of the media in tomorrow.

In fact, as early as last year, Suning has begun around the "cloud business strategy" of the multiple matting-put the words to Su ning-red children hit the line under the simultaneous development of China's first mother and child retail brand, get the Express license, platform business and mining sales separation and open platform for the settled businesses to provide payment, finance, data, marketing, hosting services, Warehousing logistics, cloud computing and other ancillary services. Late last year, Suning explained the future business model, said, "in the past Suning said to do Wal-Mart, to surpass Wal-Mart." Today, simply Wal-Mart or Amazon, is not Su Ning's goal, suning to do ' Wal-Mart + Amazon '. ”

Suning yesterday in the announcement at the same time disclosed, in order to speed up the company's open platform for the construction, give full play to suning logistics system advantages, and further achieve effective division of Labor Synergy, agreed to the company's business scope, permitted to operate the project to increase "domestic express (the Postal Enterprise exclusive business).

Yesterday, the Shanghai Composite Index a sharp correction, suning appliance received 6.81 yuan, down 3.27%.

(Responsible editor: Lu Guang)